August 6, 2025
Biggest TikTok Shopping Trends of 2025 So Far
August 6, 2025
Biggest TikTok Shopping Trends of 2025 So Far
Discover the top TikTok shopping trends of 2025 and learn how your brand can thrive in the UK’s fastest-growing online retail space with Zorilla Marketing.
From Labubus to Lip Stains: The Biggest TikTok Shopping Trends of 2025 So Far
TikTok has completely transformed the way the UK shops. Its first-ever UK Shopping Report sheds light on the trends shaping consumer habits this year, revealing exciting shifts in fashion, beauty, tech, and home essentials. With TikTok Shop’s innovative shoppable videos, live streams, and dynamic marketplace, it’s no surprise that TikTok Shop became the UK’s fastest-growing online retailer in 2024.*
If you’re a brand, marketer, or e-commerce seller aiming to make waves on TikTok Shop, understanding these trends is key. Let’s dive into the standout shopping behaviors of 2025 and how they can inspire your growth strategy.
Nostalgia Meets Comfort in Fashion
One trend taking TikTok by storm is the love for collectibles and comfortable denim. Take POP MART’s Labubus vinyl toys — these nostalgic collectibles have sparked over 1.1 billion video views and an 819% jump in orders between March and May 2025. This surge shows how shoppers are gravitating toward items that connect them emotionally and foster community experiences.
At the same time, comfy denim styles are dominating wardrobes. Brands like RELA RELA and KatchMe are winning hearts with stretchy, soft “dad fit” jeans that blend style with ease. Their success is boosted by daily live sessions where shoppers can see real models of various sizes, making it easier for everyone to find the perfect fit.
Top fashion searches this year include big names and styles such as Bad Bunny Calvin Klein, tankinis, clear Uggs, and Kendrick Lamar jeans — all showing how culture and music continue to influence what people want to wear.
Music Moments Shaping Shopping Habits
Speaking of music, cultural events have a powerful ripple effect on UK shopping trends. The Oasis reunion tour and Pitbull’s UK concerts sparked spikes in purchases that reflect deep connections between fans and fashion.
For example, bucket hats flew off the virtual shelves as fans prepared for Oasis’s shows, while Pitbull costumes saw a whopping 420% sales increase as fans dressed up to celebrate his UK tour. These moments highlight how TikTok blends entertainment and commerce, creating viral shopping waves that sellers can tap into.
Beauty That Works With Your Life
2025’s beauty trends are all about effective, low-maintenance products. The #SkinBarrier hashtag has gained over 356,000 posts, reflecting a shift towards skincare as a health routine, not just vanity.
Products like Wonderskin’s Lip Stain and P.Louise’s Bad B*tch Lip Duo have captured attention by promising long-lasting results with minimal fuss. Wonderskin alone reports selling one lip stain every five seconds on TikTok Shop — a clear sign that convenience combined with quality wins.
Wellness products like Glow For It Lash Serum and Rosemary Hair Oil also reflect growing demand for self-care solutions that deliver real results without overwhelming effort.
Tech That Makes Life Easier
Efficiency rules when it comes to tech products. Shoppers are seeking gadgets that simplify their busy lives, which explains the explosive growth of items like the Ninja Blast Cordless Blender (up 1800%) and the Shark Steam Mop (up 5800%) from March to May.
These tools answer a modern need: making home life cleaner and more organized in less time. For sellers, highlighting these benefits in your TikTok Shop videos and lives can really resonate.
Food Trends Fuelled by Health
Protein and gut health continue to be hot topics on TikTok, with hashtags like #HighProtein hitting 820 million views. Consumers are exploring fibre-rich recipes and trending dishes like Dense Bean Salad and Carrot Ribbon Salad, blending health with culinary creativity.
What This Means for Your TikTok Shop Strategy
TikTok’s Shopping Report reveals more than just popular products — it shows how entertainment, culture, and real-time interaction are rewriting the retail playbook. Shoppable videos and LIVE sessions create immersive experiences that help shoppers discover and connect with brands like never before.
At Zorilla Marketing, we specialize in helping brands navigate these trends and build authentic influencer partnerships that amplify reach and drive sales on TikTok Shop. Whether you’re launching a new product or scaling your presence, our tailored strategies leverage TikTok’s unique ecosystem to help you grow organically and sustainably.
Ready to ride the wave of TikTok shopping trends and boost your brand’s growth? Get in touch with Zorilla Marketing today — let’s explore how we can help you make the most of TikTok Shop’s fast-paced, exciting marketplace.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
From Labubus to Lip Stains: The Biggest TikTok Shopping Trends of 2025 So Far
TikTok has completely transformed the way the UK shops. Its first-ever UK Shopping Report sheds light on the trends shaping consumer habits this year, revealing exciting shifts in fashion, beauty, tech, and home essentials. With TikTok Shop’s innovative shoppable videos, live streams, and dynamic marketplace, it’s no surprise that TikTok Shop became the UK’s fastest-growing online retailer in 2024.*
If you’re a brand, marketer, or e-commerce seller aiming to make waves on TikTok Shop, understanding these trends is key. Let’s dive into the standout shopping behaviors of 2025 and how they can inspire your growth strategy.
Nostalgia Meets Comfort in Fashion
One trend taking TikTok by storm is the love for collectibles and comfortable denim. Take POP MART’s Labubus vinyl toys — these nostalgic collectibles have sparked over 1.1 billion video views and an 819% jump in orders between March and May 2025. This surge shows how shoppers are gravitating toward items that connect them emotionally and foster community experiences.
At the same time, comfy denim styles are dominating wardrobes. Brands like RELA RELA and KatchMe are winning hearts with stretchy, soft “dad fit” jeans that blend style with ease. Their success is boosted by daily live sessions where shoppers can see real models of various sizes, making it easier for everyone to find the perfect fit.
Top fashion searches this year include big names and styles such as Bad Bunny Calvin Klein, tankinis, clear Uggs, and Kendrick Lamar jeans — all showing how culture and music continue to influence what people want to wear.
Music Moments Shaping Shopping Habits
Speaking of music, cultural events have a powerful ripple effect on UK shopping trends. The Oasis reunion tour and Pitbull’s UK concerts sparked spikes in purchases that reflect deep connections between fans and fashion.
For example, bucket hats flew off the virtual shelves as fans prepared for Oasis’s shows, while Pitbull costumes saw a whopping 420% sales increase as fans dressed up to celebrate his UK tour. These moments highlight how TikTok blends entertainment and commerce, creating viral shopping waves that sellers can tap into.
Beauty That Works With Your Life
2025’s beauty trends are all about effective, low-maintenance products. The #SkinBarrier hashtag has gained over 356,000 posts, reflecting a shift towards skincare as a health routine, not just vanity.
Products like Wonderskin’s Lip Stain and P.Louise’s Bad B*tch Lip Duo have captured attention by promising long-lasting results with minimal fuss. Wonderskin alone reports selling one lip stain every five seconds on TikTok Shop — a clear sign that convenience combined with quality wins.
Wellness products like Glow For It Lash Serum and Rosemary Hair Oil also reflect growing demand for self-care solutions that deliver real results without overwhelming effort.
Tech That Makes Life Easier
Efficiency rules when it comes to tech products. Shoppers are seeking gadgets that simplify their busy lives, which explains the explosive growth of items like the Ninja Blast Cordless Blender (up 1800%) and the Shark Steam Mop (up 5800%) from March to May.
These tools answer a modern need: making home life cleaner and more organized in less time. For sellers, highlighting these benefits in your TikTok Shop videos and lives can really resonate.
Food Trends Fuelled by Health
Protein and gut health continue to be hot topics on TikTok, with hashtags like #HighProtein hitting 820 million views. Consumers are exploring fibre-rich recipes and trending dishes like Dense Bean Salad and Carrot Ribbon Salad, blending health with culinary creativity.
What This Means for Your TikTok Shop Strategy
TikTok’s Shopping Report reveals more than just popular products — it shows how entertainment, culture, and real-time interaction are rewriting the retail playbook. Shoppable videos and LIVE sessions create immersive experiences that help shoppers discover and connect with brands like never before.
At Zorilla Marketing, we specialize in helping brands navigate these trends and build authentic influencer partnerships that amplify reach and drive sales on TikTok Shop. Whether you’re launching a new product or scaling your presence, our tailored strategies leverage TikTok’s unique ecosystem to help you grow organically and sustainably.
Ready to ride the wave of TikTok shopping trends and boost your brand’s growth? Get in touch with Zorilla Marketing today — let’s explore how we can help you make the most of TikTok Shop’s fast-paced, exciting marketplace.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Discover the top TikTok shopping trends of 2025 and learn how your brand can thrive in the UK’s fastest-growing online retail space with Zorilla Marketing.
From Labubus to Lip Stains: The Biggest TikTok Shopping Trends of 2025 So Far
TikTok has completely transformed the way the UK shops. Its first-ever UK Shopping Report sheds light on the trends shaping consumer habits this year, revealing exciting shifts in fashion, beauty, tech, and home essentials. With TikTok Shop’s innovative shoppable videos, live streams, and dynamic marketplace, it’s no surprise that TikTok Shop became the UK’s fastest-growing online retailer in 2024.*
If you’re a brand, marketer, or e-commerce seller aiming to make waves on TikTok Shop, understanding these trends is key. Let’s dive into the standout shopping behaviors of 2025 and how they can inspire your growth strategy.
Nostalgia Meets Comfort in Fashion
One trend taking TikTok by storm is the love for collectibles and comfortable denim. Take POP MART’s Labubus vinyl toys — these nostalgic collectibles have sparked over 1.1 billion video views and an 819% jump in orders between March and May 2025. This surge shows how shoppers are gravitating toward items that connect them emotionally and foster community experiences.
At the same time, comfy denim styles are dominating wardrobes. Brands like RELA RELA and KatchMe are winning hearts with stretchy, soft “dad fit” jeans that blend style with ease. Their success is boosted by daily live sessions where shoppers can see real models of various sizes, making it easier for everyone to find the perfect fit.
Top fashion searches this year include big names and styles such as Bad Bunny Calvin Klein, tankinis, clear Uggs, and Kendrick Lamar jeans — all showing how culture and music continue to influence what people want to wear.
Music Moments Shaping Shopping Habits
Speaking of music, cultural events have a powerful ripple effect on UK shopping trends. The Oasis reunion tour and Pitbull’s UK concerts sparked spikes in purchases that reflect deep connections between fans and fashion.
For example, bucket hats flew off the virtual shelves as fans prepared for Oasis’s shows, while Pitbull costumes saw a whopping 420% sales increase as fans dressed up to celebrate his UK tour. These moments highlight how TikTok blends entertainment and commerce, creating viral shopping waves that sellers can tap into.
Beauty That Works With Your Life
2025’s beauty trends are all about effective, low-maintenance products. The #SkinBarrier hashtag has gained over 356,000 posts, reflecting a shift towards skincare as a health routine, not just vanity.
Products like Wonderskin’s Lip Stain and P.Louise’s Bad B*tch Lip Duo have captured attention by promising long-lasting results with minimal fuss. Wonderskin alone reports selling one lip stain every five seconds on TikTok Shop — a clear sign that convenience combined with quality wins.
Wellness products like Glow For It Lash Serum and Rosemary Hair Oil also reflect growing demand for self-care solutions that deliver real results without overwhelming effort.
Tech That Makes Life Easier
Efficiency rules when it comes to tech products. Shoppers are seeking gadgets that simplify their busy lives, which explains the explosive growth of items like the Ninja Blast Cordless Blender (up 1800%) and the Shark Steam Mop (up 5800%) from March to May.
These tools answer a modern need: making home life cleaner and more organized in less time. For sellers, highlighting these benefits in your TikTok Shop videos and lives can really resonate.
Food Trends Fuelled by Health
Protein and gut health continue to be hot topics on TikTok, with hashtags like #HighProtein hitting 820 million views. Consumers are exploring fibre-rich recipes and trending dishes like Dense Bean Salad and Carrot Ribbon Salad, blending health with culinary creativity.
What This Means for Your TikTok Shop Strategy
TikTok’s Shopping Report reveals more than just popular products — it shows how entertainment, culture, and real-time interaction are rewriting the retail playbook. Shoppable videos and LIVE sessions create immersive experiences that help shoppers discover and connect with brands like never before.
At Zorilla Marketing, we specialize in helping brands navigate these trends and build authentic influencer partnerships that amplify reach and drive sales on TikTok Shop. Whether you’re launching a new product or scaling your presence, our tailored strategies leverage TikTok’s unique ecosystem to help you grow organically and sustainably.
Ready to ride the wave of TikTok shopping trends and boost your brand’s growth? Get in touch with Zorilla Marketing today — let’s explore how we can help you make the most of TikTok Shop’s fast-paced, exciting marketplace.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses