Hey. I'm Zorilla. We run TikTok Shops for DTC brands in the US and UK. A specialist on every job. Scored on GMV.
We run TikTok Shops for DTC brands. A specialist on every job. Scored on GMV.
Hey Zorilla. What do you do?
Seven categories.One hundred shops.
100+ TikTok Shops operated across health, beauty, packaged food and beverage, toys, kitchen, home care and fashion jewelry. Most run under NDA, so there are no logos here. There is something better: your own creators, ranked on GMV, in 48 hours.
The shop is the feed now.
The person selling your product is a creator with GMV on the board. A few of them drive most of it. The platform rewards operators, not tourists.
¹ Momentum Works (2024, 2025); eMarketer forecast (2026). ² Industry trackers, 2026 (Momentum Works, Red Stag, AfterShip, Axis Intelligence).
We've sent out hundreds of samples. I still can't tell you which creators made us money.
Three tools, three numbers. We rank every creator on one: GMV per video, weekly. Send 90 days of affiliate data and you get your 25 best in 48 hours, with the ones who have earned ad budget marked. The ones who never post get nothing more, not even a second sample.
Creators in.GMV out.Proof compounds.
A video with GMV earns four times over: the post, the GMV, shop ads on the videos that convert, and Meta partnership ads from the creator's own handle. Only videos with GMV get ad budget.
Product goes to creators who fit, never to a list. Every creator is scored weekly on GMV per video. Two months of GMV earns a seat, a human on the line and real rewards. The ones who keep posting GMV get the budget, the retainers, the ads.
GMV in the feed lifts the brand everywhere else: Amazon, retail, your own site, brand search. That brings more and better creators in, and the money paying the winners keeps them climbing. Every turn adds creators and lowers the cost of the next order. What compounds is a community you own, not a server with a logo on it.
Not one dollar on a maybe.
A creator wants a thousand dollars upfront. How do I know she'll sell anything?
You don't, so she doesn't get it yet. Budget only goes behind creators with GMV two months running, and you approve every paid creator before a dollar moves.
Four gates.Each one upstream.
Written during your Blueprint. Signed by both sides. Yours to keep.
Sample gate
who gets product, by fit and GMV history, never by follower count.
Content gate
approved claims and words. Nothing posts outside them. Approvals within 48 hours. No AI-generated creator content, ever.
Community gate
payouts on GMV, on time, every time. Conduct rules. Who gets a seat.
Ads gate
budget only behind creators with GMV two months running.
Every agency says full service. What's different?
Most agencies put two generalists on your shop. We put a specialist on each job, with their name on your daily report. You hear from us every day, whether you asked or not.
Six services.A specialist on each.
TikTok Shop Operations.
Listings, orders, pricing calendars, customer messages, returns, account health.
One dedicated shop operations manager.
The morning shop check that catches the strike-through price that stopped showing, the badge that never went live, the order about to auto-cancel.
Creator Program.
Seeding, the weekly score on GMV, the community you own, payouts on time.
One dedicated affiliate manager.
Samples go to creators by fit and GMV history, and requests are reviewed every day so the good ones never expire.
Partnership Ads.
Spark Ads on TikTok and Meta partnership ads from creators' own handles.
Run by your creative strategist.
Budget only behind videos with GMV.
Affiliate Community.
Your own affiliate program on TikTok Shop, Instagram or YouTube, built and run under your brand and scored the same way.
One dedicated affiliate manager.
Compliance and Account Health.
150+ violations resolved.
Owned by your shop operations manager, backed by the senior operations specialist.
Appeals filed with evidence, rectification plans written before the account manager asks for one. A listing that goes dark costs more than any agency fee.
US and UK Launch.
One playbook for both markets, a daily sample update at a fixed time, one point of contact per market.
Already selling in one? The other opens on the same playbook with its own point of contact.
Show me a receipt.
A men's grooming brand. GMV up 107%. Cost per order down 52%. One quarter. The one case we are permitted to show. Only brands that gave permission appear here.
Receipts, not reach.
A men's grooming brand.
The one case we are permitted to show.
The full case study
The full case study by email: the month-by-month numbers, the scaling rule, and the leading indicators we watched before GMV moved.
Only brands that gave permission appear here.
Where we play.
If your product sits in one of these, the audit will show you which of your creators already sell it.
Our shop score dropped last week. Nothing changed on our side.
Something did. A late dispatch, an order the platform cancelled, a returns spike on one product. Your shop operations manager checks the shop every morning, files the appeal with evidence, and you read it in the daily report before you have to ask.
A name on every job.
Other agencies put one or two generalists on your account, both at half capacity. Your pod has a dedicated person on each job, and their names are on your daily report.
Creative strategist
Affiliate manager
Shop operations manager
Customer service
Affiliate SME
Operations SME
Customer-service SME
Community operator
No pod runs more than five brands. Founders on the account for the first 90 days.
One name you can message.

Smit Pujara
Your point of contact: the first call, the Blueprint, and a founder on your account for the first 90 days.
Behind him, the pod: a creative strategist who runs your ads, an affiliate manager, a shop operations manager and customer service, backed by the affiliate, operations and customer-service specialists and the community operator who runs your creator server.
How long until this pays for itself? Be honest.
Months one to three are the investment phase. Money goes in before GMV comes out. Your break-even month comes from the P&L forecast in the 30-day Blueprint, in your numbers, not from a slide.
Your first call is with a founder.
Thirty minutes with Smit. You bring the shop, we bring the questions above. Or skip the call: send 90 days of affiliate data and get your 25 best creators, ranked on GMV, in 48 hours, free.
Built for brands doing $50K a month or more in GMV on TikTok Shop US or UK.
Built for brands. Run by operators.
And if we leave? Who owns the creators, the content, the server?
You do. The community server, the creator relationships, the content licenses, the systems. Yours from day one, in your name, not ours. Same with your audit file: seen by the people who score it, never used to seed another brand's creators, deleted when you ask.
Ten questions brands ask.
Who works on our account?
One person per job, named on your daily report: a creative strategist who leads the pod and runs your ads, an affiliate manager for your creators, a shop operations manager who also owns compliance, and customer service. No pod runs more than five brands. Behind them, a senior affiliate specialist, a senior operations specialist, a senior customer-service specialist, and a community operator for your creator server. You can message any of them.
Why did our shop score drop when nothing changed on our side?
Something changed on the platform's side: a late dispatch, an order cancelled after the shipping window, a returns spike on one product, a new delivery benchmark. The score is averaged over 30 days, so one bad week drags for a month. Your shop operations manager checks the shop every morning, files appeals with evidence the same day, and you see the cause in the daily report before you have to ask.
Who sees our data, and do you run our competitors?
Your audit file is seen by the people who score it, never used to seed another brand's creators, and deleted when you ask. Two brands in the same category sit in one pod only when both agree.
How do we keep control with hundreds of creators?
Four gates, set in your Blueprint, each one upstream. The sample gate decides who gets product. The content gate decides what creators can say. The community gate decides who keeps a seat. The ads gate decides what earns paid spend. You approve the strategy and the creative direction. We execute inside your brand guidelines, and anything outside them comes down the same day.
The reviews on one product tanked. Should we pause TikTok and move the budget to Meta?
Not all the way. A shop idle for thirty days is marked stagnant and recovery starts from zero. We cut spend to a maintenance level with high ROAS targets, keep sampling, work every negative review through customer service and appeals, and keep TikTok alive as the content engine that feeds your Meta ads until the product or the reviews turn.
What do we own if we part ways?
You own everything. Your community server. Your creator relationships. The content licenses. The systems we build under your brand from day one. Agencies keep ownership to lock you in. We hand you the keys, because owned infrastructure is the asset. Switching from another agency? Creators, server and licenses move into your name during the Blueprint, before anything new is built.
If we discount on TikTok, does it break our price everywhere else?
It can, when promotions run without a calendar. Your shop operations manager runs a pricing calendar from the Blueprint: an everyday price, promotion windows, parity rules for your other marketplaces, and creator commissions quoted in dollars at the everyday price, so a flash deal never becomes your list price.
What does your team have to do?
Product supply and approval authority. You approve the quarterly strategy, the budget, the creative direction and the big moves. We run the rest: recruitment, scoring, community, briefs, paid media, shop operations, compliance, reporting. The content itself comes from your creators, inside your brief.
How does this fit our stack?
TikTok Shop GMV is last-click. The rest of the value shows up as Amazon lift, traffic to your own site and brand search. We report across channels and plug into your attribution tools, and TikTok runs as the discovery and content engine that feeds Meta.
How fast?
Blueprint in 30 days. Months one to three are the investment phase: the community, the systems and the compliance get built, and money goes in before GMV comes out. Months four to six are the first scale. Months seven to twelve compound. The targets for each phase come from the P&L forecast we build in your Blueprint, in your numbers, not from a slide.
OK. Where do we start?
Send 90 days of affiliate data. Your 25 best creators, ranked on GMV, in 48 hours. Free.