September 20, 2025
Boost TikTok LIVE Sales with Pin & Billboard Tips
September 20, 2025
Boost TikTok LIVE Sales with Pin & Billboard Tips
Learn how to use TikTok LIVE Pin & Billboard features to boost engagement, increase sales, and grow your TikTok Shop success.
Boost Your TikTok LIVE Sales: How to Use the Pin and Billboard Features Like a Pro
In the fast-moving world of TikTok LIVE selling, grabbing and keeping your audience’s attention can make all the difference between a quiet stream and a sales powerhouse. Luckily, TikTok offers powerful features that help sellers highlight products and key messages with ease. By mastering just two tools — the Pin and Billboard — you can dramatically increase engagement, boost viewer retention, and convert more sales.
At Zorilla Marketing, we’re passionate about helping brands grow on TikTok Shop by leveraging these kinds of smart, interactive strategies. Here’s how you can use these essential LIVE features to maximize your livestream success.
Pin Tool: Keep Your Audience Focused on What Matters Most
What Is the Pin Tool?
The Pin feature lets you spotlight specific products during your livestream, keeping them front and center for your viewers.
Why Is Pin Important?
Strategic use of Pins can increase your product Click-Through Rate (CTR) by up to 6 times, making it easier for viewers to explore and buy the items you want to highlight.
How to Set Up and Use Pin
During your LIVE session, tap “Shop”.
Click the “Pin” button next to the product(s) you want to emphasize.
Use Pins when introducing products, describing their benefits, or promoting bundles. Pinning creates exclusivity and encourages immediate action, especially when combined with real-time sales updates.
Billboard: Showcase Your Key Messages at a Glance
What Is Billboard?
Billboard is a feature that displays important promotional content and selling points directly on your livestream screen, grabbing attention and increasing watch time.
Why Is Billboard Important?
It quickly communicates vital info — like discounts, shipping details, or product features — helping boost conversions.
It attracts more viewers and keeps them watching longer.
Ready-made templates simplify the process and reduce the host’s workload.
How to Set Up Billboard
Add Products to your livestream in advance: Navigate to LIVE > Business > Add Products > Add.
Go to Shop LIVE > Billboard.
Choose from 6 customizable templates.
Edit the content and upload images (up to 100).
The billboard appears automatically after uploading — no extra clicks needed.
Use the Display button to show or Cancel to remove it anytime during the stream.
Enable auto-display in settings so your billboards show automatically in future LIVE sessions.
Best Practices for Using Pin and Billboard
Create Clear Visuals: Use eye-catching graphics that highlight deals, product benefits, and important info like size or color guides.
Highlight Key Moments: Show billboards during launches, flash sales, or special announcements.
Engage Your Audience: Invite viewers to interact, ask questions, or participate in special offers showcased on the billboard.
Real-World Success Stories
Rainbow Boutique uses movable billboards to spotlight daily specials and coupons, ensuring everyone sees the best deals.
Curl Daddy drives urgency by displaying arrows and calls to action on their billboard, encouraging real-time purchases.
Opu Probiotics attracts new viewers by showcasing brand and product highlights, freeing up the host to engage more personally.
Summary
Using TikTok LIVE features like the Pin and Billboard effectively can take your livestreams from average to exceptional. These tools keep your viewers engaged, spotlight your best products, and encourage immediate action — all essential for driving higher sales and growing your brand.
Ready to elevate your TikTok LIVE sessions? Start experimenting with Pins and Billboards today, and see the difference in viewer engagement, retention, and sales.
At Zorilla Marketing, we specialize in helping brands and sellers unlock the full potential of TikTok Shop and influencer marketing. Reach out to learn how we can support your growth on this dynamic platform.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
Boost Your TikTok LIVE Sales: How to Use the Pin and Billboard Features Like a Pro
In the fast-moving world of TikTok LIVE selling, grabbing and keeping your audience’s attention can make all the difference between a quiet stream and a sales powerhouse. Luckily, TikTok offers powerful features that help sellers highlight products and key messages with ease. By mastering just two tools — the Pin and Billboard — you can dramatically increase engagement, boost viewer retention, and convert more sales.
At Zorilla Marketing, we’re passionate about helping brands grow on TikTok Shop by leveraging these kinds of smart, interactive strategies. Here’s how you can use these essential LIVE features to maximize your livestream success.
Pin Tool: Keep Your Audience Focused on What Matters Most
What Is the Pin Tool?
The Pin feature lets you spotlight specific products during your livestream, keeping them front and center for your viewers.
Why Is Pin Important?
Strategic use of Pins can increase your product Click-Through Rate (CTR) by up to 6 times, making it easier for viewers to explore and buy the items you want to highlight.
How to Set Up and Use Pin
During your LIVE session, tap “Shop”.
Click the “Pin” button next to the product(s) you want to emphasize.
Use Pins when introducing products, describing their benefits, or promoting bundles. Pinning creates exclusivity and encourages immediate action, especially when combined with real-time sales updates.
Billboard: Showcase Your Key Messages at a Glance
What Is Billboard?
Billboard is a feature that displays important promotional content and selling points directly on your livestream screen, grabbing attention and increasing watch time.
Why Is Billboard Important?
It quickly communicates vital info — like discounts, shipping details, or product features — helping boost conversions.
It attracts more viewers and keeps them watching longer.
Ready-made templates simplify the process and reduce the host’s workload.
How to Set Up Billboard
Add Products to your livestream in advance: Navigate to LIVE > Business > Add Products > Add.
Go to Shop LIVE > Billboard.
Choose from 6 customizable templates.
Edit the content and upload images (up to 100).
The billboard appears automatically after uploading — no extra clicks needed.
Use the Display button to show or Cancel to remove it anytime during the stream.
Enable auto-display in settings so your billboards show automatically in future LIVE sessions.
Best Practices for Using Pin and Billboard
Create Clear Visuals: Use eye-catching graphics that highlight deals, product benefits, and important info like size or color guides.
Highlight Key Moments: Show billboards during launches, flash sales, or special announcements.
Engage Your Audience: Invite viewers to interact, ask questions, or participate in special offers showcased on the billboard.
Real-World Success Stories
Rainbow Boutique uses movable billboards to spotlight daily specials and coupons, ensuring everyone sees the best deals.
Curl Daddy drives urgency by displaying arrows and calls to action on their billboard, encouraging real-time purchases.
Opu Probiotics attracts new viewers by showcasing brand and product highlights, freeing up the host to engage more personally.
Summary
Using TikTok LIVE features like the Pin and Billboard effectively can take your livestreams from average to exceptional. These tools keep your viewers engaged, spotlight your best products, and encourage immediate action — all essential for driving higher sales and growing your brand.
Ready to elevate your TikTok LIVE sessions? Start experimenting with Pins and Billboards today, and see the difference in viewer engagement, retention, and sales.
At Zorilla Marketing, we specialize in helping brands and sellers unlock the full potential of TikTok Shop and influencer marketing. Reach out to learn how we can support your growth on this dynamic platform.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
Learn how to use TikTok LIVE Pin & Billboard features to boost engagement, increase sales, and grow your TikTok Shop success.
Boost Your TikTok LIVE Sales: How to Use the Pin and Billboard Features Like a Pro
In the fast-moving world of TikTok LIVE selling, grabbing and keeping your audience’s attention can make all the difference between a quiet stream and a sales powerhouse. Luckily, TikTok offers powerful features that help sellers highlight products and key messages with ease. By mastering just two tools — the Pin and Billboard — you can dramatically increase engagement, boost viewer retention, and convert more sales.
At Zorilla Marketing, we’re passionate about helping brands grow on TikTok Shop by leveraging these kinds of smart, interactive strategies. Here’s how you can use these essential LIVE features to maximize your livestream success.
Pin Tool: Keep Your Audience Focused on What Matters Most
What Is the Pin Tool?
The Pin feature lets you spotlight specific products during your livestream, keeping them front and center for your viewers.
Why Is Pin Important?
Strategic use of Pins can increase your product Click-Through Rate (CTR) by up to 6 times, making it easier for viewers to explore and buy the items you want to highlight.
How to Set Up and Use Pin
During your LIVE session, tap “Shop”.
Click the “Pin” button next to the product(s) you want to emphasize.
Use Pins when introducing products, describing their benefits, or promoting bundles. Pinning creates exclusivity and encourages immediate action, especially when combined with real-time sales updates.
Billboard: Showcase Your Key Messages at a Glance
What Is Billboard?
Billboard is a feature that displays important promotional content and selling points directly on your livestream screen, grabbing attention and increasing watch time.
Why Is Billboard Important?
It quickly communicates vital info — like discounts, shipping details, or product features — helping boost conversions.
It attracts more viewers and keeps them watching longer.
Ready-made templates simplify the process and reduce the host’s workload.
How to Set Up Billboard
Add Products to your livestream in advance: Navigate to LIVE > Business > Add Products > Add.
Go to Shop LIVE > Billboard.
Choose from 6 customizable templates.
Edit the content and upload images (up to 100).
The billboard appears automatically after uploading — no extra clicks needed.
Use the Display button to show or Cancel to remove it anytime during the stream.
Enable auto-display in settings so your billboards show automatically in future LIVE sessions.
Best Practices for Using Pin and Billboard
Create Clear Visuals: Use eye-catching graphics that highlight deals, product benefits, and important info like size or color guides.
Highlight Key Moments: Show billboards during launches, flash sales, or special announcements.
Engage Your Audience: Invite viewers to interact, ask questions, or participate in special offers showcased on the billboard.
Real-World Success Stories
Rainbow Boutique uses movable billboards to spotlight daily specials and coupons, ensuring everyone sees the best deals.
Curl Daddy drives urgency by displaying arrows and calls to action on their billboard, encouraging real-time purchases.
Opu Probiotics attracts new viewers by showcasing brand and product highlights, freeing up the host to engage more personally.
Summary
Using TikTok LIVE features like the Pin and Billboard effectively can take your livestreams from average to exceptional. These tools keep your viewers engaged, spotlight your best products, and encourage immediate action — all essential for driving higher sales and growing your brand.
Ready to elevate your TikTok LIVE sessions? Start experimenting with Pins and Billboards today, and see the difference in viewer engagement, retention, and sales.
At Zorilla Marketing, we specialize in helping brands and sellers unlock the full potential of TikTok Shop and influencer marketing. Reach out to learn how we can support your growth on this dynamic platform.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
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Check our other project Blogs with useful insight and information for your businesses