How to Use Recommended Product Tags to Boost TikTok LIVE Sales

If you're already streaming on TikTok LIVE and want to go beyond the basics, this one's for you. Recommended Product Tags are an underrated yet powerful feature that can help you level up your product selection and drive real results.

In this guide, we’ll break down what these tags are, why they matter, and how to use them to make your LIVE sessions more engaging and profitable.

🚀 Why Recommended Product Tags Matter

TikTok Shop moves fast — and so does your audience’s attention. Recommended Product Tags help you stay ahead by highlighting products with the potential to perform. Think of them as smart shortcuts for finding items that are likely to convert.

Here’s how they help:

• Spotlight What Sells: These tags surface products with strong hooks — viral potential, competitive pricing, or high purchase rates. Mentioning these during your stream can build hype and create urgency.
  
  

• Strategic Product Picks: Instead of relying only on what’s popular, you can curate a lineup that feels fresh and relevant. Whether it’s trending, seasonal, or rising fast, the tags help you fine-tune what you feature

💡 What are Recommended Product Tags?

They’re product labels based on TikTok Shop’s internal performance data — and they’re designed to help you select items that are likely to resonate with your audience.

Types of Tags You’ll See:

These aren’t just buzzwords — they’re cues based on real shopper behavior.

🛠️ How to Find & Use These Tags in LIVE Manager

Here’s where to look and how to make them work for your stream:

Step 1: Head to Your LIVE Manager

Open your LIVE Manager console on desktop. Under your shopping bag settings, navigate to the "Recommendations" tab.

Step 2: Browse Tagged Products

TikTok will show a curated list of recommended items, complete with the green product tags we just talked about. These tags help you instantly spot what’s worth adding.

Step 3: Build a Balanced Bag

If your shopping bag feels light, TikTok will prompt you to add more — and that’s a good thing. More products give your audience more chances to click, shop, and stay tuned.

✅ Best Practices for LIVE Success

To get the most out of Recommended Product Tags, try these simple tactics:

🎯 Feature ~25 Products per LIVE

This sweet spot keeps things dynamic without overwhelming your viewers.

🎥 Tease Products in Advance

Drop a short video or post before you go LIVE, hyping a few of your featured products. Viewers are more likely to tune in if they know what to expect — and what they might miss.

🔄 Test & Mix It Up

Pair trending or fast-rising products with your usual top-performers. This gives you valuable insight into what truly clicks with your audience.

🧠 Final Thoughts

Recommended Product Tags help take the guesswork out of what to sell — they spotlight the products that are already making waves or are poised to do so. For seasoned sellers, it’s a chance to sharpen your selection and drive better results with every stream.

Need help optimizing your TikTok LIVE strategy?

Zorilla Marketing helps brands and creators grow smarter with data-backed influencer marketing, LIVE commerce coaching, and hands-on TikTok Shop support. If you're ready to level up, we’re here for it.

👉 Let’s talk.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. How to Use TikTok LIVE Manager Effectively

2. TikTok Shop is encouraging sellers to embrace weekend livestreaming