Why Link Your Shop or Showcase to Short Video Content?

Linking your shop or collections directly in your short videos can elevate your TikTok Shop strategy in several ways:

• Promote Multiple Products at Once
  Instead of limiting viewers to just one product, showcase your entire shop, specific categories, or curated collections. This lets shoppers explore a variety of items, increasing their chances of finding something they love.
  
  

• Elevate Your Brand Identity
  Connecting your full shop or showcase gives you the chance to tell a holistic brand story, helping viewers engage more deeply beyond a single item.
  
  

• Enhance Storytelling with Collections
  Use collections to craft themed stories — seasonal lines, bestsellers, or limited-time offers — making your content more relevant and timely.
  
  

• Drive High-Quality Traffic from the For You Page
  Linking your shop directs interested shoppers straight to your full product offering, boosting visibility and sales.
  
  

• More Flexibility for Sellers and Creators
  Whether it’s linking your entire shop, a category, a collection, or a specific product, you can customize your approach based on your marketing goals and video content.

How Sellers Can Link Their Shop, Categories, or Collections to Short Videos

Step 1: Create Your Short Video & Access the Linking Section

Record or upload the video you want to feature. When you’re ready to publish, tap the “Add Link” button on the final screen. You’ll see options to link either your entire shop or specific products.

For videos that highlight your brand or multiple products, linking your shop or collections is recommended. For focused product promos, linking directly to that product works best.

Step 2: Link Your Shop, Category, or Collection

• Link Your Shop: Select the “Shop” option, stay on the Main Page tab, click Add, customize your shop name as you want it displayed, confirm the link is added, preview your video, and publish.
  
  

• Link a Category: From the Shop tab, switch to Categories, click Add, customize the category name, add it, confirm the link, preview, and publish.

• Link a Collection: Similar to categories, select your collection from the Shop tab, customize its display name, add the link, preview, and publish.

Step 3: Link a Specific Product (Optional)

If you prefer, you can still link individual products as before by selecting Product instead of Shop in the linking options. This new feature doesn’t replace product linking — it simply adds more options.

How the Link Appears to Users on the For You Page

• When your shop is linked, users see an anchor on the video that opens your full shop page.
  
  

• Linking a category or collection displays a curated group of products within that category or collection.
  
  

• Linking a product directs users straight to that product’s page.

How Creators Can Link Their Showcase to Short Videos

Step 1: Record or Upload Your Video & Access Linking

Create your video and tap “Add Link” before publishing. You can link your full showcase or individual products.

For creators building a personal brand with diverse product recommendations, linking your Showcase lets you promote multiple products easily.

Step 2: Link Your Showcase

Follow the same steps as sellers to select and customize your Showcase link, preview the video, and publish.

Step 3: What Viewers See

Viewers will see a clickable anchor that takes them directly to your full Showcase, allowing exploration of all your featured products.

FAQs

Q: Can I mix product links and shop/showcase links across different videos?
Yes! You have the flexibility to choose linking based on each video’s content and your marketing goals.

Q: Why might my posted content not be viewed or successful?
Make sure your video’s linked info matches your shop or showcase details. Inconsistencies can cause posting failures or reduce visibility.

Final Thoughts

This new linking feature unlocks greater storytelling power and marketing flexibility on TikTok Shop. Whether you’re a seller looking to promote your brand holistically or a creator curating diverse product collections, linking your shop, categories, or collections to short videos can drive more traffic, boost conversions, and deepen customer engagement.

At Zorilla Marketing, we help brands and creators leverage TikTok Shop features like these to maximize growth and sales. Ready to take your TikTok Shop content to the next level? Reach out to learn how we can support your success!

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. TikTok’s AI Ad Mandate: What Brands Need to Know

2. Social commerce surges as 1 in 3 young people now shop on social media every week