September 16, 2025
Choose Products for TikTok LIVE Selling Success
September 16, 2025
Choose Products for TikTok LIVE Selling Success
Learn how to pick the best affiliate products, plan showcases, and maximize sales in your first TikTok LIVE selling session.
How to Choose the Right Products for Your First TikTok LIVE Selling Session
Starting your first TikTok LIVE selling session? It’s exciting, maybe even a little intimidating — but don’t worry. With the right prep and product strategy, you’ll be ready to go LIVE with confidence and start making sales fast.
This guide walks you through everything you need to know:
Where to find affiliate products
What makes a product worth promoting
How many products to feature based on your session length
And how to set up your showcase and LIVE product sets
Let’s jump in.
Why Focus on Affiliate Products?
Affiliate products let creators earn commissions by promoting items directly through TikTok — no need for brand deals, inventory, or complicated negotiations.
Why this matters for you:
Commission rates usually range between 10% to 25%
You can set clear income goals and scale quickly
You're free to choose products that fit your content and audience
It’s low-risk, with zero upfront investment in inventory
The key? Focus on products that resonate with your audience, offer great value, and match your content style.
Where to Find Affiliate Products on TikTok
Here’s how to start browsing affiliate products:
1. Head to:
📍 TikTok Shop → Creator Center → Product Marketplace
2. Explore the tabs:
Best Sellers: High-demand products with solid commissions
Search Bar: Type in product types or brands you already know
Filters: Narrow by commission rate, price, brand, or category
Free Samples: Look for the “Free Sample” tag to request try-before-you-sell products
What Makes a Product Worth Selling?
Before adding a product to your showcase, check:
✅ Category Rankings – Best-sellers often have built-in demand
✅ Sales Numbers & Reviews – High ratings and volume = trust
✅ Free Sample Eligibility – Great way to test before you go LIVE
✅ Learn from Creators – View how other sellers present the item and what works
Pro tip: Tap the product image to open its Promotion Info page — you’ll find creator videos and content inspiration right there.
How Many Products Should You Feature During a LIVE?
Match your product count and pricing strategy to your LIVE session length.
📍 30-Minute Session
Feature: 2+ products
Strategy: Spend 5–10 mins per item
Tip: Focus on how products fit your daily routine — use storytelling!
📍 1-Hour Session
Feature: 3–5 products
Strategy: 80% budget-friendly, 20% high-impact picks
Tip: Start with easy-sells and end with attention-grabbing items
📍 2+ Hour Session
Feature: 5–10 products
Strategy: Use tiered pricing to balance traffic and profits
Mix:
$1 range = drive engagement
$5–10 = go viral
$10–50 = raise AOV
Tip: Cross-sell items (e.g., skincare + makeup) and upsell smart (e.g., bundles, tech accessories)
What To Do After You’ve Found Great Products
➕ Add to Your Showcase
Found something promising in the Product Marketplace? Hit “Add” to save it to your Showcase, then manage everything from the TikTok Shop Toolkit.
🛍 Create LIVE Product Sets
Plan your LIVE ahead of time with Product Sets. Think of these as curated bundles — organized by theme, audience, or promotion.
You can create sets using:
Items from your Showcase
Products you’ve purchased
Items from your cart
Having these sets ready before going LIVE keeps your session smooth and your pitch focused.
How to Add Product Sets to Your LIVE
Here’s how to feature your curated set during a LIVE:
Step 1: Go to your Go LIVE page, click the 🛒 icon, and choose Products
Step 2: Select your LIVE product set, then click Add All
Step 3: Confirm your product list — a message will pop up when added successfully
Boom! Your viewers can now shop directly while you talk through the benefits.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
How to Choose the Right Products for Your First TikTok LIVE Selling Session
Starting your first TikTok LIVE selling session? It’s exciting, maybe even a little intimidating — but don’t worry. With the right prep and product strategy, you’ll be ready to go LIVE with confidence and start making sales fast.
This guide walks you through everything you need to know:
Where to find affiliate products
What makes a product worth promoting
How many products to feature based on your session length
And how to set up your showcase and LIVE product sets
Let’s jump in.
Why Focus on Affiliate Products?
Affiliate products let creators earn commissions by promoting items directly through TikTok — no need for brand deals, inventory, or complicated negotiations.
Why this matters for you:
Commission rates usually range between 10% to 25%
You can set clear income goals and scale quickly
You're free to choose products that fit your content and audience
It’s low-risk, with zero upfront investment in inventory
The key? Focus on products that resonate with your audience, offer great value, and match your content style.
Where to Find Affiliate Products on TikTok
Here’s how to start browsing affiliate products:
1. Head to:
📍 TikTok Shop → Creator Center → Product Marketplace
2. Explore the tabs:
Best Sellers: High-demand products with solid commissions
Search Bar: Type in product types or brands you already know
Filters: Narrow by commission rate, price, brand, or category
Free Samples: Look for the “Free Sample” tag to request try-before-you-sell products
What Makes a Product Worth Selling?
Before adding a product to your showcase, check:
✅ Category Rankings – Best-sellers often have built-in demand
✅ Sales Numbers & Reviews – High ratings and volume = trust
✅ Free Sample Eligibility – Great way to test before you go LIVE
✅ Learn from Creators – View how other sellers present the item and what works
Pro tip: Tap the product image to open its Promotion Info page — you’ll find creator videos and content inspiration right there.
How Many Products Should You Feature During a LIVE?
Match your product count and pricing strategy to your LIVE session length.
📍 30-Minute Session
Feature: 2+ products
Strategy: Spend 5–10 mins per item
Tip: Focus on how products fit your daily routine — use storytelling!
📍 1-Hour Session
Feature: 3–5 products
Strategy: 80% budget-friendly, 20% high-impact picks
Tip: Start with easy-sells and end with attention-grabbing items
📍 2+ Hour Session
Feature: 5–10 products
Strategy: Use tiered pricing to balance traffic and profits
Mix:
$1 range = drive engagement
$5–10 = go viral
$10–50 = raise AOV
Tip: Cross-sell items (e.g., skincare + makeup) and upsell smart (e.g., bundles, tech accessories)
What To Do After You’ve Found Great Products
➕ Add to Your Showcase
Found something promising in the Product Marketplace? Hit “Add” to save it to your Showcase, then manage everything from the TikTok Shop Toolkit.
🛍 Create LIVE Product Sets
Plan your LIVE ahead of time with Product Sets. Think of these as curated bundles — organized by theme, audience, or promotion.
You can create sets using:
Items from your Showcase
Products you’ve purchased
Items from your cart
Having these sets ready before going LIVE keeps your session smooth and your pitch focused.
How to Add Product Sets to Your LIVE
Here’s how to feature your curated set during a LIVE:
Step 1: Go to your Go LIVE page, click the 🛒 icon, and choose Products
Step 2: Select your LIVE product set, then click Add All
Step 3: Confirm your product list — a message will pop up when added successfully
Boom! Your viewers can now shop directly while you talk through the benefits.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
Learn how to pick the best affiliate products, plan showcases, and maximize sales in your first TikTok LIVE selling session.
How to Choose the Right Products for Your First TikTok LIVE Selling Session
Starting your first TikTok LIVE selling session? It’s exciting, maybe even a little intimidating — but don’t worry. With the right prep and product strategy, you’ll be ready to go LIVE with confidence and start making sales fast.
This guide walks you through everything you need to know:
Where to find affiliate products
What makes a product worth promoting
How many products to feature based on your session length
And how to set up your showcase and LIVE product sets
Let’s jump in.
Why Focus on Affiliate Products?
Affiliate products let creators earn commissions by promoting items directly through TikTok — no need for brand deals, inventory, or complicated negotiations.
Why this matters for you:
Commission rates usually range between 10% to 25%
You can set clear income goals and scale quickly
You're free to choose products that fit your content and audience
It’s low-risk, with zero upfront investment in inventory
The key? Focus on products that resonate with your audience, offer great value, and match your content style.
Where to Find Affiliate Products on TikTok
Here’s how to start browsing affiliate products:
1. Head to:
📍 TikTok Shop → Creator Center → Product Marketplace
2. Explore the tabs:
Best Sellers: High-demand products with solid commissions
Search Bar: Type in product types or brands you already know
Filters: Narrow by commission rate, price, brand, or category
Free Samples: Look for the “Free Sample” tag to request try-before-you-sell products
What Makes a Product Worth Selling?
Before adding a product to your showcase, check:
✅ Category Rankings – Best-sellers often have built-in demand
✅ Sales Numbers & Reviews – High ratings and volume = trust
✅ Free Sample Eligibility – Great way to test before you go LIVE
✅ Learn from Creators – View how other sellers present the item and what works
Pro tip: Tap the product image to open its Promotion Info page — you’ll find creator videos and content inspiration right there.
How Many Products Should You Feature During a LIVE?
Match your product count and pricing strategy to your LIVE session length.
📍 30-Minute Session
Feature: 2+ products
Strategy: Spend 5–10 mins per item
Tip: Focus on how products fit your daily routine — use storytelling!
📍 1-Hour Session
Feature: 3–5 products
Strategy: 80% budget-friendly, 20% high-impact picks
Tip: Start with easy-sells and end with attention-grabbing items
📍 2+ Hour Session
Feature: 5–10 products
Strategy: Use tiered pricing to balance traffic and profits
Mix:
$1 range = drive engagement
$5–10 = go viral
$10–50 = raise AOV
Tip: Cross-sell items (e.g., skincare + makeup) and upsell smart (e.g., bundles, tech accessories)
What To Do After You’ve Found Great Products
➕ Add to Your Showcase
Found something promising in the Product Marketplace? Hit “Add” to save it to your Showcase, then manage everything from the TikTok Shop Toolkit.
🛍 Create LIVE Product Sets
Plan your LIVE ahead of time with Product Sets. Think of these as curated bundles — organized by theme, audience, or promotion.
You can create sets using:
Items from your Showcase
Products you’ve purchased
Items from your cart
Having these sets ready before going LIVE keeps your session smooth and your pitch focused.
How to Add Product Sets to Your LIVE
Here’s how to feature your curated set during a LIVE:
Step 1: Go to your Go LIVE page, click the 🛒 icon, and choose Products
Step 2: Select your LIVE product set, then click Add All
Step 3: Confirm your product list — a message will pop up when added successfully
Boom! Your viewers can now shop directly while you talk through the benefits.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses