How to Select the Best Products to Promote on TikTok Shop

Why Product Selection Matters for Creators

Authenticity is everything on TikTok. Your followers can sense when something feels off — and they’re far more likely to buy when a recommendation feels real.

That’s why selecting products aligned with your personal brand (and ones you actually like or understand) is critical. The more naturally a product fits into your content, the more engagement and conversions you’ll see.

Step-by-Step: How to Find Products to Promote

TikTok makes it easy to discover and showcase products directly from your profile — here’s how to do it:

1. Open TikTok and Go to Your Profile

Start on your profile page. You can access the Product Marketplace in two ways:

• Tap the Shop tab, then tap TikTok Shop, and look for Product Marketplace under the “Tools” section.

• Or, tap the menu icon (top right), go to Creator Tools, then select TikTok Shop for Creators. The Product Marketplace will appear under Tools.

2. Search or Browse for Products

Once inside the Product Marketplace, you can:

• Search by product name using the search bar.

• Paste a TikTok Shop product URL by tapping the “Add URL” button (top right).

• Explore curated options, such as:
  
  

  • Creator Favorites (popular with other influencers)

  • Best Sellers (top-selling items on TikTok Shop)

  • Recommended Products based on your past engagement and niche
    
    

• Filter by price range, commission rate, number of products sold, and more — to match your strategy.

3. Check Product Details Before Adding

Click on any product listing to view:

• Commission % you’ll earn per sale

• Product price and number sold

• Shipping location

• Ratings and customer reviews

Make sure the product aligns with your brand, offers value to your followers, and has solid reviews before adding it.

4. Add Products to Your Showcase

When you find a great fit, click the Add button on the product page. This instantly adds it to your Product Showcase — a curated section visible on your TikTok profile where your audience can directly shop.

Manage Your Showcase Like a Pro

Want to update your showcase visuals? Head to the Creator Center and use the Manage Showcase tool to:

• Change product cover images

• Remove outdated or irrelevant items

This keeps your storefront fresh, relevant, and aligned with your current content strategy.

Next Step: Create Shoppable Content

Once your product picks are live on your profile, start integrating them into your short videos and TikTok Lives. Add product links directly to your content and turn views into clicks — and clicks into sales.

How Zorilla Marketing Can Help

At Zorilla Marketing, we specialize in helping creators and brands grow their presence on TikTok Shop through smart product curation, creator-brand matchmaking, and optimized content strategies. We know what works — and we’re here to help you build trust and revenue through shoppable content.

Let’s Build Your TikTok Shop Strategy Together

Whether you’re a first-time creator or looking to scale, our team is ready to guide you. Reach out today to learn how Zorilla can elevate your TikTok Shop game.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. TikTok Shop Product Search by Image Guide

2. How Bloom Nutrition is Using TikTok Shop to Power UK Expansion