What Are TikTok Shop Coupons?

TikTok Shop coupons are discounts you can offer directly through the TikTok platform to encourage users to buy from your store. These appear on product pages, during live streams, and in shoppable videos—making them one of the most visible and conversion-focused tools available to sellers.

Where Customers See Coupons:

• On your product listing pages

• During live shopping streams

• In influencer-led TikTok videos

• At checkout for eligible items

These coupons reduce purchase hesitation and drive faster conversions.

Why Coupons Work (The Psychology)

Coupons create FOMO (fear of missing out) and scarcity-based urgency. Limited-time offers or “only X left” discounts tap into consumer psychology, making shoppers feel like they need to act now or lose out. It’s the same reason flash sales and countdown timers perform so well in eCommerce—urgency sells.

Step-by-Step Guide to Creating TikTok Shop Coupons

Creating TikTok Shop coupons is straightforward, but you’ll want to be strategic about your offer. Here’s how to set one up:

🛠 How to Create a Coupon:

1. Log into TikTok Shop Seller Center

2. Go to “Promotions” in the left-hand menu

3. Click “Create Promotion” and select “Coupon”

4. Choose your coupon type:

   • Storewide coupon: applies to all products

   • Product-specific coupon: applies to select SKUs

   • New user coupon: targets first-time buyers

5. Set the following details:

   • Discount value (e.g., $5 off, 15% off)

   • Minimum spend required (optional)

   • Validity period (start/end dates)

   • Total number of coupons available (limit creates urgency)

6. Choose your target audience:

   • Everyone

   • New customers

   • Followers only

7. Confirm and launch

Once your coupon is live, you can link it to videos, live streams, and your shop's homepage to increase visibility.

💡 Tips for Effective Coupons:

• Offer tiered discounts (e.g., $5 off $30, $10 off $60) to boost average order value

• Use countdowns in live streams to push urgency

• Promote limited-time coupons during peak engagement windows

Why Work with a TikTok Shop Agency?

Sure, you can set up coupons yourself—but if you're serious about scaling, working with an experienced TikTok Shop agency like Zorilla Marketing can be a game-changer.

💼 Why Zorilla?

We specialize in TikTok Shop growth, managing over 100 TikTok Shops and helping brands scale fast with data-backed strategies. Here’s what we bring to the table:

• 150% increase in organic traffic in under 90 days

• 80% boost in click-through rates (CTR) through optimized content and targeted coupons

• Expertise in platform compliance, so your promotions don’t get flagged

• Strategic campaign planning with full-funnel analytics

• Scaling support: from $10/day promo tests to $100K/month ad rollouts

A common mistake we see? Brands offering discounts without understanding TikTok’s algorithm or buyer behavior. Zorilla bridges that gap—helping you turn casual views into high-value buyers.

Success Story: $19M Revenue with Coupons

Let’s talk results.

One Zorilla client, a beauty and skincare brand, started working with us with stagnant sales and low ROI from TikTok Shop. We ran a coupon-centric campaign that combined live events, influencer partnerships, and discount testing.

📈 Key Moves:

• Launched tiered storewide coupons during influencer-led TikTok Lives

• Optimized coupon visibility in product listings and video overlays

• Ran first-time buyer discounts to attract new users at scale

📊 The Results:

• $19M+ in TikTok Shop revenue within 12 months

• 3x Return on Ad Spend (ROAS)

• 40% reduction in Customer Acquisition Cost (CAC)

• Average order value (AOV) increased by 27%

Coupons weren’t the only factor—but they were the conversion catalyst that tied every part of the campaign together.

Final Thoughts

TikTok Shop coupons are more than just a discount—they’re a strategic tool for driving urgency, increasing order value, and creating loyal customers. Whether you’re just getting started or looking to scale, now is the time to integrate coupons into your TikTok Shop strategy.

And if you want expert guidance that delivers real results? Zorilla Marketing is here to help.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. Build a TikTok Shop That Attracts Loyal Customers

2. Glossy Pop Newsletter: Wellness brands are winning on TikTok Shop, for now