October 2, 2025
INFORM Consumers Act for TikTok Sellers
October 2, 2025
INFORM Consumers Act for TikTok Sellers
Learn how the INFORM Consumers Act impacts TikTok Shop sellers, required documents, and compliance steps to keep your store safe and trusted.
The INFORM Consumers Act: What TikTok Shop Sellers Need to Know
Selling on TikTok Shop is full of opportunities—but it also comes with rules designed to protect buyers and keep the marketplace transparent. One of the most important is the INFORM Consumers Act, a U.S. law that requires online platforms to collect and verify certain seller information. If you’re a TikTok Shop seller, understanding how this works is crucial to keeping your store compliant (and avoiding disruptions to your sales).
What is the INFORM Consumers Act?
The INFORM Consumers Act is all about building trust. It requires e-commerce platforms like TikTok Shop, Amazon, and eBay to verify and share specific details about sellers. The goal? Give buyers confidence that they’re purchasing from real, accountable businesses, not faceless or fraudulent accounts.
Who Needs to Comply?
This law specifically applies to high-volume sellers—defined as those who have:
Completed 200+ transactions of new or unused products, and
Earned at least $5,000 in gross revenue within any 12-month period over the past two years.
If that’s you, TikTok Shop will reach out with an annual request to re-confirm your business details.
What TikTok Shop Collects and Verifies
Each year, TikTok Shop will prompt high-volume sellers to submit or re-verify:
Bank account details
Contact information (name, business documents, or tax records depending on your setup)
Tax ID (EIN for businesses)
Email and phone number
If your shop generates over $20,000 per year, TikTok must also disclose your contact information on your product pages. In some cases, only partial details (like a city and state) may be shared.
What Documents Do You Need?
To comply, sellers must submit one of the following:
Photo ID of an authorized representative (e.g., U.S. passport, state-issued ID, or driver’s license)
Official tax document from the IRS with your business name, EIN, and address (note: W-9 forms don’t count)
Business registration document issued by a state or local authority (such as Articles of Incorporation, Certificate of Organization, or a business license/permit)
Make sure your documents are clear, legible, and in an accepted format (JPG, PNG, or PDF under 5 MB).
What Happens If You Don’t Comply?
Ignoring or missing this requirement can have serious consequences:
Your shop may be suspended if documents are missing or unverifiable.
Payments can be delayed until your information is approved.
You’ll lose access to sales opportunities until everything is updated.
In other words—compliance isn’t optional if you want your shop to stay active and trustworthy.
Keeping Your Business Information Updated
Sometimes, details change—like your business address. TikTok Shop makes it possible for corporate or partnership sellers to update their information by uploading supporting documents (like a utility bill, tax license, or bank statement) inside the Qualification Center.
Individual sellers currently don’t have a direct way to update addresses, but TikTok Shop has signaled that this feature is coming soon.
Why This Matters for Sellers
At first glance, the INFORM Act may feel like a paperwork hassle. But here’s the flip side: compliance boosts credibility. Buyers are more likely to trust—and buy from—sellers who meet transparency requirements. It also aligns with TikTok’s bigger push to make its Shop platform a safe, scalable marketplace for both sellers and customers.
How Zorilla Marketing Helps
At Zorilla Marketing, we know that success on TikTok Shop is about more than just uploading products. It’s about creating a reliable, trustworthy presence while also tapping into strategies that grow sales—like influencer marketing, product optimization, and smart campaign planning.
Our team helps sellers not only stay compliant with marketplace rules like INFORM, but also maximize visibility and conversion on TikTok Shop.
Final Takeaway
The INFORM Consumers Act isn’t just red tape—it’s a safeguard that protects both sellers and buyers. Think of it as part of the foundation for building a long-term, sustainable TikTok Shop business.
If you’re ready to grow your shop and navigate the platform’s evolving rules with confidence, reach out to Zorilla Marketing. We’ll help you stay compliant while scaling your sales with proven TikTok strategies.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
The INFORM Consumers Act: What TikTok Shop Sellers Need to Know
Selling on TikTok Shop is full of opportunities—but it also comes with rules designed to protect buyers and keep the marketplace transparent. One of the most important is the INFORM Consumers Act, a U.S. law that requires online platforms to collect and verify certain seller information. If you’re a TikTok Shop seller, understanding how this works is crucial to keeping your store compliant (and avoiding disruptions to your sales).
What is the INFORM Consumers Act?
The INFORM Consumers Act is all about building trust. It requires e-commerce platforms like TikTok Shop, Amazon, and eBay to verify and share specific details about sellers. The goal? Give buyers confidence that they’re purchasing from real, accountable businesses, not faceless or fraudulent accounts.
Who Needs to Comply?
This law specifically applies to high-volume sellers—defined as those who have:
Completed 200+ transactions of new or unused products, and
Earned at least $5,000 in gross revenue within any 12-month period over the past two years.
If that’s you, TikTok Shop will reach out with an annual request to re-confirm your business details.
What TikTok Shop Collects and Verifies
Each year, TikTok Shop will prompt high-volume sellers to submit or re-verify:
Bank account details
Contact information (name, business documents, or tax records depending on your setup)
Tax ID (EIN for businesses)
Email and phone number
If your shop generates over $20,000 per year, TikTok must also disclose your contact information on your product pages. In some cases, only partial details (like a city and state) may be shared.
What Documents Do You Need?
To comply, sellers must submit one of the following:
Photo ID of an authorized representative (e.g., U.S. passport, state-issued ID, or driver’s license)
Official tax document from the IRS with your business name, EIN, and address (note: W-9 forms don’t count)
Business registration document issued by a state or local authority (such as Articles of Incorporation, Certificate of Organization, or a business license/permit)
Make sure your documents are clear, legible, and in an accepted format (JPG, PNG, or PDF under 5 MB).
What Happens If You Don’t Comply?
Ignoring or missing this requirement can have serious consequences:
Your shop may be suspended if documents are missing or unverifiable.
Payments can be delayed until your information is approved.
You’ll lose access to sales opportunities until everything is updated.
In other words—compliance isn’t optional if you want your shop to stay active and trustworthy.
Keeping Your Business Information Updated
Sometimes, details change—like your business address. TikTok Shop makes it possible for corporate or partnership sellers to update their information by uploading supporting documents (like a utility bill, tax license, or bank statement) inside the Qualification Center.
Individual sellers currently don’t have a direct way to update addresses, but TikTok Shop has signaled that this feature is coming soon.
Why This Matters for Sellers
At first glance, the INFORM Act may feel like a paperwork hassle. But here’s the flip side: compliance boosts credibility. Buyers are more likely to trust—and buy from—sellers who meet transparency requirements. It also aligns with TikTok’s bigger push to make its Shop platform a safe, scalable marketplace for both sellers and customers.
How Zorilla Marketing Helps
At Zorilla Marketing, we know that success on TikTok Shop is about more than just uploading products. It’s about creating a reliable, trustworthy presence while also tapping into strategies that grow sales—like influencer marketing, product optimization, and smart campaign planning.
Our team helps sellers not only stay compliant with marketplace rules like INFORM, but also maximize visibility and conversion on TikTok Shop.
Final Takeaway
The INFORM Consumers Act isn’t just red tape—it’s a safeguard that protects both sellers and buyers. Think of it as part of the foundation for building a long-term, sustainable TikTok Shop business.
If you’re ready to grow your shop and navigate the platform’s evolving rules with confidence, reach out to Zorilla Marketing. We’ll help you stay compliant while scaling your sales with proven TikTok strategies.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Learn how the INFORM Consumers Act impacts TikTok Shop sellers, required documents, and compliance steps to keep your store safe and trusted.
The INFORM Consumers Act: What TikTok Shop Sellers Need to Know
Selling on TikTok Shop is full of opportunities—but it also comes with rules designed to protect buyers and keep the marketplace transparent. One of the most important is the INFORM Consumers Act, a U.S. law that requires online platforms to collect and verify certain seller information. If you’re a TikTok Shop seller, understanding how this works is crucial to keeping your store compliant (and avoiding disruptions to your sales).
What is the INFORM Consumers Act?
The INFORM Consumers Act is all about building trust. It requires e-commerce platforms like TikTok Shop, Amazon, and eBay to verify and share specific details about sellers. The goal? Give buyers confidence that they’re purchasing from real, accountable businesses, not faceless or fraudulent accounts.
Who Needs to Comply?
This law specifically applies to high-volume sellers—defined as those who have:
Completed 200+ transactions of new or unused products, and
Earned at least $5,000 in gross revenue within any 12-month period over the past two years.
If that’s you, TikTok Shop will reach out with an annual request to re-confirm your business details.
What TikTok Shop Collects and Verifies
Each year, TikTok Shop will prompt high-volume sellers to submit or re-verify:
Bank account details
Contact information (name, business documents, or tax records depending on your setup)
Tax ID (EIN for businesses)
Email and phone number
If your shop generates over $20,000 per year, TikTok must also disclose your contact information on your product pages. In some cases, only partial details (like a city and state) may be shared.
What Documents Do You Need?
To comply, sellers must submit one of the following:
Photo ID of an authorized representative (e.g., U.S. passport, state-issued ID, or driver’s license)
Official tax document from the IRS with your business name, EIN, and address (note: W-9 forms don’t count)
Business registration document issued by a state or local authority (such as Articles of Incorporation, Certificate of Organization, or a business license/permit)
Make sure your documents are clear, legible, and in an accepted format (JPG, PNG, or PDF under 5 MB).
What Happens If You Don’t Comply?
Ignoring or missing this requirement can have serious consequences:
Your shop may be suspended if documents are missing or unverifiable.
Payments can be delayed until your information is approved.
You’ll lose access to sales opportunities until everything is updated.
In other words—compliance isn’t optional if you want your shop to stay active and trustworthy.
Keeping Your Business Information Updated
Sometimes, details change—like your business address. TikTok Shop makes it possible for corporate or partnership sellers to update their information by uploading supporting documents (like a utility bill, tax license, or bank statement) inside the Qualification Center.
Individual sellers currently don’t have a direct way to update addresses, but TikTok Shop has signaled that this feature is coming soon.
Why This Matters for Sellers
At first glance, the INFORM Act may feel like a paperwork hassle. But here’s the flip side: compliance boosts credibility. Buyers are more likely to trust—and buy from—sellers who meet transparency requirements. It also aligns with TikTok’s bigger push to make its Shop platform a safe, scalable marketplace for both sellers and customers.
How Zorilla Marketing Helps
At Zorilla Marketing, we know that success on TikTok Shop is about more than just uploading products. It’s about creating a reliable, trustworthy presence while also tapping into strategies that grow sales—like influencer marketing, product optimization, and smart campaign planning.
Our team helps sellers not only stay compliant with marketplace rules like INFORM, but also maximize visibility and conversion on TikTok Shop.
Final Takeaway
The INFORM Consumers Act isn’t just red tape—it’s a safeguard that protects both sellers and buyers. Think of it as part of the foundation for building a long-term, sustainable TikTok Shop business.
If you’re ready to grow your shop and navigate the platform’s evolving rules with confidence, reach out to Zorilla Marketing. We’ll help you stay compliant while scaling your sales with proven TikTok strategies.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses