August 12, 2025
Link Your TikTok Shop to an Agency
August 12, 2025
Link Your TikTok Shop to an Agency
Learn how to link your TikTok Shop account with an agency. Set up data authorization and commission splits to manage partnerships and grow your business.
How to Link Your TikTok Shop with an Agency (Step-by-Step Guide)
Why Link with an Agency?
Linking your TikTok Shop with an agency gives them authorized access to your shop data. This access enables agencies to:
Provide strategic support based on your performance data
Help optimize your campaigns and content
Track progress and make data-driven recommendations
To formalize this relationship, you’ll agree on a commission split — a percentage of your TikTok Shop (TTS) commission earnings that goes to the agency as compensation for their services.
Step-by-Step: How to Link with an Agency
Step 1: Review and Accept the Link Request
When an agency sends a link request, you’ll get a notification on the Partnerships or Notifications page in TikTok Shop.
Click the notification to view details.
Read through the data sharing and commission split terms carefully.
Confirm your understanding by checking the boxes.
Click Accept to finalize the link.
Once linked, you can see the sharing and revenue details at any time and have the option to unlink if needed.
Pro Tip: Always create an offline contract with the agency specifying the agreed commission percentage and the duration of the partnership. Ideally, this contract should match the time frame of the TikTok linking invitation for clarity and legal security.
Step 2: Decline the Link Request (Optional)
If you’re not ready to partner or disagree with terms, you can decline the link request instead of accepting.
Managing Link Extensions and Commission Adjustments
Accepting Extension Requests
Agencies can request to extend the link duration. You will get notified and asked to accept or decline the extension in the same Partnerships or Notifications page.
Confirm you understand the data sharing again.
Click Accept to approve the extension.
If you decline, don’t respond within 7 days, or the original link expires during this period, the request will be marked as declined or expired.
Accepting Commission Rate Changes
Similarly, agencies may propose new commission rates. You’ll receive a notification to review and accept or decline these changes.
Confirm your understanding.
Accept the new fee agreement to update your commission split.
Ignoring or declining the request within 7 days results in the proposal being declined or expiring automatically.
How to Unlink from an Agency
If you wish to end your partnership:
Go to the Partnerships Page and click View details for the agency.
Click Send Unlink Request and select your reason for unlinking.
If the agency declines your unlink request, you’ll get a notification and can resend the request. If you send a second unlink request, it will be automatically approved after 7 days.
FAQ: What If I’m Linked but Don’t Have a Commission Fee Agreement?
You will receive a fee agreement request to formalize commission sharing.
If you accept, the agency begins receiving commission immediately.
Declining or ignoring the request keeps you linked, but the agency can resend requests.
If no agreement is reached, your link remains active without commission sharing until you agree.
Final Thoughts
Linking with an agency on TikTok Shop is a powerful way to scale your business with expert help — but it requires clear communication and management of your data and commission splits. Use this updated process to confidently partner, adjust terms, and even unlink when necessary.
At Zorilla Marketing, we support TikTok Shop sellers with guidance on effective agency collaborations and all aspects of platform growth. Reach out if you want expert assistance navigating agency partnerships or maximizing your TikTok Shop success!
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
How to Link Your TikTok Shop with an Agency (Step-by-Step Guide)
Why Link with an Agency?
Linking your TikTok Shop with an agency gives them authorized access to your shop data. This access enables agencies to:
Provide strategic support based on your performance data
Help optimize your campaigns and content
Track progress and make data-driven recommendations
To formalize this relationship, you’ll agree on a commission split — a percentage of your TikTok Shop (TTS) commission earnings that goes to the agency as compensation for their services.
Step-by-Step: How to Link with an Agency
Step 1: Review and Accept the Link Request
When an agency sends a link request, you’ll get a notification on the Partnerships or Notifications page in TikTok Shop.
Click the notification to view details.
Read through the data sharing and commission split terms carefully.
Confirm your understanding by checking the boxes.
Click Accept to finalize the link.
Once linked, you can see the sharing and revenue details at any time and have the option to unlink if needed.
Pro Tip: Always create an offline contract with the agency specifying the agreed commission percentage and the duration of the partnership. Ideally, this contract should match the time frame of the TikTok linking invitation for clarity and legal security.
Step 2: Decline the Link Request (Optional)
If you’re not ready to partner or disagree with terms, you can decline the link request instead of accepting.
Managing Link Extensions and Commission Adjustments
Accepting Extension Requests
Agencies can request to extend the link duration. You will get notified and asked to accept or decline the extension in the same Partnerships or Notifications page.
Confirm you understand the data sharing again.
Click Accept to approve the extension.
If you decline, don’t respond within 7 days, or the original link expires during this period, the request will be marked as declined or expired.
Accepting Commission Rate Changes
Similarly, agencies may propose new commission rates. You’ll receive a notification to review and accept or decline these changes.
Confirm your understanding.
Accept the new fee agreement to update your commission split.
Ignoring or declining the request within 7 days results in the proposal being declined or expiring automatically.
How to Unlink from an Agency
If you wish to end your partnership:
Go to the Partnerships Page and click View details for the agency.
Click Send Unlink Request and select your reason for unlinking.
If the agency declines your unlink request, you’ll get a notification and can resend the request. If you send a second unlink request, it will be automatically approved after 7 days.
FAQ: What If I’m Linked but Don’t Have a Commission Fee Agreement?
You will receive a fee agreement request to formalize commission sharing.
If you accept, the agency begins receiving commission immediately.
Declining or ignoring the request keeps you linked, but the agency can resend requests.
If no agreement is reached, your link remains active without commission sharing until you agree.
Final Thoughts
Linking with an agency on TikTok Shop is a powerful way to scale your business with expert help — but it requires clear communication and management of your data and commission splits. Use this updated process to confidently partner, adjust terms, and even unlink when necessary.
At Zorilla Marketing, we support TikTok Shop sellers with guidance on effective agency collaborations and all aspects of platform growth. Reach out if you want expert assistance navigating agency partnerships or maximizing your TikTok Shop success!
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Learn how to link your TikTok Shop account with an agency. Set up data authorization and commission splits to manage partnerships and grow your business.
How to Link Your TikTok Shop with an Agency (Step-by-Step Guide)
Why Link with an Agency?
Linking your TikTok Shop with an agency gives them authorized access to your shop data. This access enables agencies to:
Provide strategic support based on your performance data
Help optimize your campaigns and content
Track progress and make data-driven recommendations
To formalize this relationship, you’ll agree on a commission split — a percentage of your TikTok Shop (TTS) commission earnings that goes to the agency as compensation for their services.
Step-by-Step: How to Link with an Agency
Step 1: Review and Accept the Link Request
When an agency sends a link request, you’ll get a notification on the Partnerships or Notifications page in TikTok Shop.
Click the notification to view details.
Read through the data sharing and commission split terms carefully.
Confirm your understanding by checking the boxes.
Click Accept to finalize the link.
Once linked, you can see the sharing and revenue details at any time and have the option to unlink if needed.
Pro Tip: Always create an offline contract with the agency specifying the agreed commission percentage and the duration of the partnership. Ideally, this contract should match the time frame of the TikTok linking invitation for clarity and legal security.
Step 2: Decline the Link Request (Optional)
If you’re not ready to partner or disagree with terms, you can decline the link request instead of accepting.
Managing Link Extensions and Commission Adjustments
Accepting Extension Requests
Agencies can request to extend the link duration. You will get notified and asked to accept or decline the extension in the same Partnerships or Notifications page.
Confirm you understand the data sharing again.
Click Accept to approve the extension.
If you decline, don’t respond within 7 days, or the original link expires during this period, the request will be marked as declined or expired.
Accepting Commission Rate Changes
Similarly, agencies may propose new commission rates. You’ll receive a notification to review and accept or decline these changes.
Confirm your understanding.
Accept the new fee agreement to update your commission split.
Ignoring or declining the request within 7 days results in the proposal being declined or expiring automatically.
How to Unlink from an Agency
If you wish to end your partnership:
Go to the Partnerships Page and click View details for the agency.
Click Send Unlink Request and select your reason for unlinking.
If the agency declines your unlink request, you’ll get a notification and can resend the request. If you send a second unlink request, it will be automatically approved after 7 days.
FAQ: What If I’m Linked but Don’t Have a Commission Fee Agreement?
You will receive a fee agreement request to formalize commission sharing.
If you accept, the agency begins receiving commission immediately.
Declining or ignoring the request keeps you linked, but the agency can resend requests.
If no agreement is reached, your link remains active without commission sharing until you agree.
Final Thoughts
Linking with an agency on TikTok Shop is a powerful way to scale your business with expert help — but it requires clear communication and management of your data and commission splits. Use this updated process to confidently partner, adjust terms, and even unlink when necessary.
At Zorilla Marketing, we support TikTok Shop sellers with guidance on effective agency collaborations and all aspects of platform growth. Reach out if you want expert assistance navigating agency partnerships or maximizing your TikTok Shop success!
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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