August 6, 2025
Mastering CPG Marketing: Tactics, Trends, and Tools for 2025
August 6, 2025
Mastering CPG Marketing: Tactics, Trends, and Tools for 2025
From influencer collabs to in-store magic — discover the CPG marketing strategies winning in 2025 and how Zorilla Marketing can put them to work for your brand.
The Ultimate Guide to Consumer Packaged Goods (CPG) Marketing in 2025
In today’s fast-moving retail world, selling consumer packaged goods (CPG) is more than just putting products on shelves. Whether it’s shampoo, cereal, makeup, or cleaning supplies, these are products people use daily — and replace often. That high turnover rate creates both massive opportunity and fierce competition.
If you want your CPG brand to stand out, you need more than a pretty package and a catchy slogan. You need a smart, agile marketing strategy that connects with consumers where they are — online, in stores, and everywhere in between.
This guide breaks down what CPG marketing is, why it’s more important than ever, and the top strategies brands are using to win in 2025.
What Is CPG Marketing?
Consumer Packaged Goods marketing focuses on products with consistent demand and quick restocking cycles — think groceries, toiletries, cosmetics, and household essentials.
Because people constantly buy these products, the challenge isn’t creating demand from scratch — it’s winning the battle for attention and loyalty. That means:
Staying ahead of shifting trends
Understanding your audience deeply
Using both data and creativity to drive results
Why CPG Marketing Matters in 2025
The CPG industry faces five major challenges:
Heavy competition from established giants – Multinationals like Unilever and P&G dominate shelf space, while nimble DTC brands are carving out niche audiences.
Rising production costs – Higher ingredient and packaging prices hit smaller players hardest.
Ad fatigue and fragmented attention – Consumers see thousands of ads daily, across countless platforms.
Weak brand loyalty – Many shoppers will switch brands for a better deal or experience.
Expensive customer acquisition – Paid ads cost more, and consumer trust in traditional ads is declining.
The brands that win are the ones that invest in the right platforms, build authentic connections, and make their products truly stand out.
Top CPG Marketing Strategies for Today’s Market
1. Paid Search Advertising
Paid search puts your product at the top of search engine results when customers are actively looking for it. It’s a fast way to gain visibility and capture high-intent shoppers.
Pro tip: Regularly monitor and optimize your campaigns to avoid wasted spend.
2. Influencer Marketing
Influencers — especially micro and nano creators — can make your brand feel authentic and trustworthy. People trust recommendations from real voices more than from ads.
Why it works: These creators have highly engaged audiences and can show your product in a relatable, lifestyle-driven way.
3. Content Marketing
From blog posts and how-to videos to TikTok recipes and behind-the-scenes clips, content marketing lets you tell your brand story in engaging, shareable formats.
Goal: Create value first, sell second. When consumers connect with your content, sales follow naturally.
4. In-Store Marketing
Point-of-sale displays, sampling stations, and strategic shelf placement still work — especially when paired with a unique promotion or limited-time offer.
Pro tip: Focus on enhancing the shopping experience, not just pushing a discount.
5 Brands Getting CPG Marketing Right
Old Spice – Built a humorous, memorable identity through quirky commercials.
Oreo – Uses TikTok creatively with humor, DIY ideas, and audience participation.
e.l.f. Cosmetics – Leverages micro-influencers for high engagement and niche reach.
Charmin – Turned toilet paper into a social media hit with humorous UGC campaigns.
Sephora – Uses personalization tools like virtual try-ons and chatbots to improve the customer journey.
The Zorilla Takeaway
CPG marketing in 2025 is about more than selling — it’s about connection, creativity, and consistency. Whether you’re running search ads, partnering with influencers, creating TikTok content, or optimizing shelf displays, the goal is the same: make your product unforgettable.
At Zorilla Marketing, we help CPG brands cut through the noise on TikTok Shop and beyond. From influencer partnerships to conversion-driven content strategies, we make sure your brand doesn’t just compete — it leads.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
The Ultimate Guide to Consumer Packaged Goods (CPG) Marketing in 2025
In today’s fast-moving retail world, selling consumer packaged goods (CPG) is more than just putting products on shelves. Whether it’s shampoo, cereal, makeup, or cleaning supplies, these are products people use daily — and replace often. That high turnover rate creates both massive opportunity and fierce competition.
If you want your CPG brand to stand out, you need more than a pretty package and a catchy slogan. You need a smart, agile marketing strategy that connects with consumers where they are — online, in stores, and everywhere in between.
This guide breaks down what CPG marketing is, why it’s more important than ever, and the top strategies brands are using to win in 2025.
What Is CPG Marketing?
Consumer Packaged Goods marketing focuses on products with consistent demand and quick restocking cycles — think groceries, toiletries, cosmetics, and household essentials.
Because people constantly buy these products, the challenge isn’t creating demand from scratch — it’s winning the battle for attention and loyalty. That means:
Staying ahead of shifting trends
Understanding your audience deeply
Using both data and creativity to drive results
Why CPG Marketing Matters in 2025
The CPG industry faces five major challenges:
Heavy competition from established giants – Multinationals like Unilever and P&G dominate shelf space, while nimble DTC brands are carving out niche audiences.
Rising production costs – Higher ingredient and packaging prices hit smaller players hardest.
Ad fatigue and fragmented attention – Consumers see thousands of ads daily, across countless platforms.
Weak brand loyalty – Many shoppers will switch brands for a better deal or experience.
Expensive customer acquisition – Paid ads cost more, and consumer trust in traditional ads is declining.
The brands that win are the ones that invest in the right platforms, build authentic connections, and make their products truly stand out.
Top CPG Marketing Strategies for Today’s Market
1. Paid Search Advertising
Paid search puts your product at the top of search engine results when customers are actively looking for it. It’s a fast way to gain visibility and capture high-intent shoppers.
Pro tip: Regularly monitor and optimize your campaigns to avoid wasted spend.
2. Influencer Marketing
Influencers — especially micro and nano creators — can make your brand feel authentic and trustworthy. People trust recommendations from real voices more than from ads.
Why it works: These creators have highly engaged audiences and can show your product in a relatable, lifestyle-driven way.
3. Content Marketing
From blog posts and how-to videos to TikTok recipes and behind-the-scenes clips, content marketing lets you tell your brand story in engaging, shareable formats.
Goal: Create value first, sell second. When consumers connect with your content, sales follow naturally.
4. In-Store Marketing
Point-of-sale displays, sampling stations, and strategic shelf placement still work — especially when paired with a unique promotion or limited-time offer.
Pro tip: Focus on enhancing the shopping experience, not just pushing a discount.
5 Brands Getting CPG Marketing Right
Old Spice – Built a humorous, memorable identity through quirky commercials.
Oreo – Uses TikTok creatively with humor, DIY ideas, and audience participation.
e.l.f. Cosmetics – Leverages micro-influencers for high engagement and niche reach.
Charmin – Turned toilet paper into a social media hit with humorous UGC campaigns.
Sephora – Uses personalization tools like virtual try-ons and chatbots to improve the customer journey.
The Zorilla Takeaway
CPG marketing in 2025 is about more than selling — it’s about connection, creativity, and consistency. Whether you’re running search ads, partnering with influencers, creating TikTok content, or optimizing shelf displays, the goal is the same: make your product unforgettable.
At Zorilla Marketing, we help CPG brands cut through the noise on TikTok Shop and beyond. From influencer partnerships to conversion-driven content strategies, we make sure your brand doesn’t just compete — it leads.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
From influencer collabs to in-store magic — discover the CPG marketing strategies winning in 2025 and how Zorilla Marketing can put them to work for your brand.
The Ultimate Guide to Consumer Packaged Goods (CPG) Marketing in 2025
In today’s fast-moving retail world, selling consumer packaged goods (CPG) is more than just putting products on shelves. Whether it’s shampoo, cereal, makeup, or cleaning supplies, these are products people use daily — and replace often. That high turnover rate creates both massive opportunity and fierce competition.
If you want your CPG brand to stand out, you need more than a pretty package and a catchy slogan. You need a smart, agile marketing strategy that connects with consumers where they are — online, in stores, and everywhere in between.
This guide breaks down what CPG marketing is, why it’s more important than ever, and the top strategies brands are using to win in 2025.
What Is CPG Marketing?
Consumer Packaged Goods marketing focuses on products with consistent demand and quick restocking cycles — think groceries, toiletries, cosmetics, and household essentials.
Because people constantly buy these products, the challenge isn’t creating demand from scratch — it’s winning the battle for attention and loyalty. That means:
Staying ahead of shifting trends
Understanding your audience deeply
Using both data and creativity to drive results
Why CPG Marketing Matters in 2025
The CPG industry faces five major challenges:
Heavy competition from established giants – Multinationals like Unilever and P&G dominate shelf space, while nimble DTC brands are carving out niche audiences.
Rising production costs – Higher ingredient and packaging prices hit smaller players hardest.
Ad fatigue and fragmented attention – Consumers see thousands of ads daily, across countless platforms.
Weak brand loyalty – Many shoppers will switch brands for a better deal or experience.
Expensive customer acquisition – Paid ads cost more, and consumer trust in traditional ads is declining.
The brands that win are the ones that invest in the right platforms, build authentic connections, and make their products truly stand out.
Top CPG Marketing Strategies for Today’s Market
1. Paid Search Advertising
Paid search puts your product at the top of search engine results when customers are actively looking for it. It’s a fast way to gain visibility and capture high-intent shoppers.
Pro tip: Regularly monitor and optimize your campaigns to avoid wasted spend.
2. Influencer Marketing
Influencers — especially micro and nano creators — can make your brand feel authentic and trustworthy. People trust recommendations from real voices more than from ads.
Why it works: These creators have highly engaged audiences and can show your product in a relatable, lifestyle-driven way.
3. Content Marketing
From blog posts and how-to videos to TikTok recipes and behind-the-scenes clips, content marketing lets you tell your brand story in engaging, shareable formats.
Goal: Create value first, sell second. When consumers connect with your content, sales follow naturally.
4. In-Store Marketing
Point-of-sale displays, sampling stations, and strategic shelf placement still work — especially when paired with a unique promotion or limited-time offer.
Pro tip: Focus on enhancing the shopping experience, not just pushing a discount.
5 Brands Getting CPG Marketing Right
Old Spice – Built a humorous, memorable identity through quirky commercials.
Oreo – Uses TikTok creatively with humor, DIY ideas, and audience participation.
e.l.f. Cosmetics – Leverages micro-influencers for high engagement and niche reach.
Charmin – Turned toilet paper into a social media hit with humorous UGC campaigns.
Sephora – Uses personalization tools like virtual try-ons and chatbots to improve the customer journey.
The Zorilla Takeaway
CPG marketing in 2025 is about more than selling — it’s about connection, creativity, and consistency. Whether you’re running search ads, partnering with influencers, creating TikTok content, or optimizing shelf displays, the goal is the same: make your product unforgettable.
At Zorilla Marketing, we help CPG brands cut through the noise on TikTok Shop and beyond. From influencer partnerships to conversion-driven content strategies, we make sure your brand doesn’t just compete — it leads.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses