Why Labubu Became a Phenomenon

Labubu, with its quirky and collectible design, has captured the attention of enthusiasts and collectors alike. Its rise shows how a compelling character or product can ignite demand, especially when amplified through TikTok’s dynamic platform.

Leveraging TikTok Shop for Viral Products

Pop Mart’s achievement isn’t just about having a popular product—it’s about understanding platform dynamics:

• Engage Collector Communities: TikTok users respond to content that resonates with their interests. Labubu’s niche following fueled social sharing and repeat purchases.
  
  

• Capitalize on Trends: Viral moments can transform a product into a must-have. Timely campaigns around trending products can boost visibility and drive conversions.
  
  

• Optimize Content for Sales: Short-form videos showcasing product features, unboxings, or creative storytelling can generate excitement and influence purchase decisions.

Lessons for Brands and Marketers

• Niche Matters: Identify communities that care deeply about your product and create content that speaks directly to them.

• Storytelling Sells: Highlighting what makes your product unique can turn casual viewers into buyers.

• TikTok Shop Integration: Linking engaging content directly to your TikTok Shop listing simplifies the path from discovery to purchase.

How Zorilla Marketing Can Help

At Zorilla Marketing, we specialize in helping brands harness TikTok Shop’s potential. From trend analysis to influencer collaborations and campaign execution, we help turn viral products into measurable sales growth. Whether launching a new collectible or scaling an established brand, we make TikTok Shop campaigns both effective and manageable.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. Write Product Descriptions That Convert on TikTok Shop

2. Top Amazon sellers agree that succeeding in e-commerce in 2025 means looking to TikTok Shop: 'It's explosive'