
July 16, 2025
Set Up User Roles in TikTok Seller Center Easily

July 16, 2025
Set Up User Roles in TikTok Seller Center Easily
Manage your TikTok Shop team efficiently with Seller Center’s user roles and sub-accounts for smooth, secure workflow control.
Why User Roles Matter
Imagine everyone on your team having access to only what they need: product managers updating listings, customer service handling orders, and finance reviewing transactions. User roles help you:
Improve security by limiting access
Increase accountability with clear responsibilities
Streamline operations with role-specific permissions
How to Add and Manage User Roles in TikTok Seller Center
Step 1: Access User Role Settings
Log into your TikTok Seller Center account and navigate to the user management section. You can set up sub-accounts and assign roles directly by clicking here. (Add direct link to Seller Center user role page.)
Step 2: Choose or Create Roles
TikTok Shop offers default roles with predefined permissions to cover common tasks like order management or product editing. If you want more control, you can create custom roles tailored to your shop’s specific needs.
Step 3: Assign Permissions
For each role, set detailed permissions such as:
Managing products and inventory
Processing orders and shipments
Handling refunds and returns
Viewing reports and analytics
This ensures team members only see what’s relevant to their job.
Step 4: Add Sub-Accounts
Invite your team members by creating sub-accounts and linking them to the roles you’ve assigned. This makes collaboration seamless without sharing your main login details.
Need a Step-by-Step Guide?
TikTok provides an in-depth feature guide on user roles and permissions. It’s a great resource to help you explore advanced settings and best practices.
How Zorilla Marketing LLP Can Help
Setting up your team with the right roles can save time, prevent errors, and boost your TikTok Shop’s efficiency. If you want expert support customizing user roles or optimizing your entire Seller Center setup, Zorilla Marketing LLP is here for you.
Ready to take control of your TikTok Shop operations?
Book a free strategy call with our team today to streamline your shop management and empower your team the right way.
Also read:
Why User Roles Matter
Imagine everyone on your team having access to only what they need: product managers updating listings, customer service handling orders, and finance reviewing transactions. User roles help you:
Improve security by limiting access
Increase accountability with clear responsibilities
Streamline operations with role-specific permissions
How to Add and Manage User Roles in TikTok Seller Center
Step 1: Access User Role Settings
Log into your TikTok Seller Center account and navigate to the user management section. You can set up sub-accounts and assign roles directly by clicking here. (Add direct link to Seller Center user role page.)
Step 2: Choose or Create Roles
TikTok Shop offers default roles with predefined permissions to cover common tasks like order management or product editing. If you want more control, you can create custom roles tailored to your shop’s specific needs.
Step 3: Assign Permissions
For each role, set detailed permissions such as:
Managing products and inventory
Processing orders and shipments
Handling refunds and returns
Viewing reports and analytics
This ensures team members only see what’s relevant to their job.
Step 4: Add Sub-Accounts
Invite your team members by creating sub-accounts and linking them to the roles you’ve assigned. This makes collaboration seamless without sharing your main login details.
Need a Step-by-Step Guide?
TikTok provides an in-depth feature guide on user roles and permissions. It’s a great resource to help you explore advanced settings and best practices.
How Zorilla Marketing LLP Can Help
Setting up your team with the right roles can save time, prevent errors, and boost your TikTok Shop’s efficiency. If you want expert support customizing user roles or optimizing your entire Seller Center setup, Zorilla Marketing LLP is here for you.
Ready to take control of your TikTok Shop operations?
Book a free strategy call with our team today to streamline your shop management and empower your team the right way.
Also read:


Manage your TikTok Shop team efficiently with Seller Center’s user roles and sub-accounts for smooth, secure workflow control.
Why User Roles Matter
Imagine everyone on your team having access to only what they need: product managers updating listings, customer service handling orders, and finance reviewing transactions. User roles help you:
Improve security by limiting access
Increase accountability with clear responsibilities
Streamline operations with role-specific permissions
How to Add and Manage User Roles in TikTok Seller Center
Step 1: Access User Role Settings
Log into your TikTok Seller Center account and navigate to the user management section. You can set up sub-accounts and assign roles directly by clicking here. (Add direct link to Seller Center user role page.)
Step 2: Choose or Create Roles
TikTok Shop offers default roles with predefined permissions to cover common tasks like order management or product editing. If you want more control, you can create custom roles tailored to your shop’s specific needs.
Step 3: Assign Permissions
For each role, set detailed permissions such as:
Managing products and inventory
Processing orders and shipments
Handling refunds and returns
Viewing reports and analytics
This ensures team members only see what’s relevant to their job.
Step 4: Add Sub-Accounts
Invite your team members by creating sub-accounts and linking them to the roles you’ve assigned. This makes collaboration seamless without sharing your main login details.
Need a Step-by-Step Guide?
TikTok provides an in-depth feature guide on user roles and permissions. It’s a great resource to help you explore advanced settings and best practices.
How Zorilla Marketing LLP Can Help
Setting up your team with the right roles can save time, prevent errors, and boost your TikTok Shop’s efficiency. If you want expert support customizing user roles or optimizing your entire Seller Center setup, Zorilla Marketing LLP is here for you.
Ready to take control of your TikTok Shop operations?
Book a free strategy call with our team today to streamline your shop management and empower your team the right way.
Also read:


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Check our other project Blogs with useful insight and information for your businesses