Person holding clipboard with blank paper at white desk.

July 16, 2025

Set Up User Roles in TikTok Seller Center Easily

Person holding clipboard with blank paper at white desk.

July 16, 2025

Set Up User Roles in TikTok Seller Center Easily

Manage your TikTok Shop team efficiently with Seller Center’s user roles and sub-accounts for smooth, secure workflow control.

Why User Roles Matter

Imagine everyone on your team having access to only what they need: product managers updating listings, customer service handling orders, and finance reviewing transactions. User roles help you:

  • Improve security by limiting access

  • Increase accountability with clear responsibilities

  • Streamline operations with role-specific permissions

How to Add and Manage User Roles in TikTok Seller Center

Step 1: Access User Role Settings

Log into your TikTok Seller Center account and navigate to the user management section. You can set up sub-accounts and assign roles directly by clicking here. (Add direct link to Seller Center user role page.)

Step 2: Choose or Create Roles

TikTok Shop offers default roles with predefined permissions to cover common tasks like order management or product editing. If you want more control, you can create custom roles tailored to your shop’s specific needs.

Step 3: Assign Permissions

For each role, set detailed permissions such as:

  • Managing products and inventory

  • Processing orders and shipments

  • Handling refunds and returns

  • Viewing reports and analytics

This ensures team members only see what’s relevant to their job.

Step 4: Add Sub-Accounts

Invite your team members by creating sub-accounts and linking them to the roles you’ve assigned. This makes collaboration seamless without sharing your main login details.

Need a Step-by-Step Guide?

TikTok provides an in-depth feature guide on user roles and permissions. It’s a great resource to help you explore advanced settings and best practices.

How Zorilla Marketing LLP Can Help

Setting up your team with the right roles can save time, prevent errors, and boost your TikTok Shop’s efficiency. If you want expert support customizing user roles or optimizing your entire Seller Center setup, Zorilla Marketing LLP is here for you.

Ready to take control of your TikTok Shop operations?

Book a free strategy call with our team today to streamline your shop management and empower your team the right way.

Also read:

  1. Create High-Converting Electronics Videos for TikTok Shop


  2. What brands should know about the future of TikTok Shop

Why User Roles Matter

Imagine everyone on your team having access to only what they need: product managers updating listings, customer service handling orders, and finance reviewing transactions. User roles help you:

  • Improve security by limiting access

  • Increase accountability with clear responsibilities

  • Streamline operations with role-specific permissions

How to Add and Manage User Roles in TikTok Seller Center

Step 1: Access User Role Settings

Log into your TikTok Seller Center account and navigate to the user management section. You can set up sub-accounts and assign roles directly by clicking here. (Add direct link to Seller Center user role page.)

Step 2: Choose or Create Roles

TikTok Shop offers default roles with predefined permissions to cover common tasks like order management or product editing. If you want more control, you can create custom roles tailored to your shop’s specific needs.

Step 3: Assign Permissions

For each role, set detailed permissions such as:

  • Managing products and inventory

  • Processing orders and shipments

  • Handling refunds and returns

  • Viewing reports and analytics

This ensures team members only see what’s relevant to their job.

Step 4: Add Sub-Accounts

Invite your team members by creating sub-accounts and linking them to the roles you’ve assigned. This makes collaboration seamless without sharing your main login details.

Need a Step-by-Step Guide?

TikTok provides an in-depth feature guide on user roles and permissions. It’s a great resource to help you explore advanced settings and best practices.

How Zorilla Marketing LLP Can Help

Setting up your team with the right roles can save time, prevent errors, and boost your TikTok Shop’s efficiency. If you want expert support customizing user roles or optimizing your entire Seller Center setup, Zorilla Marketing LLP is here for you.

Ready to take control of your TikTok Shop operations?

Book a free strategy call with our team today to streamline your shop management and empower your team the right way.

Also read:

  1. Create High-Converting Electronics Videos for TikTok Shop


  2. What brands should know about the future of TikTok Shop

Hands filling out form beside laptop on wooden table.
Team collaborating around table with laptops, tablets, and notes.

Manage your TikTok Shop team efficiently with Seller Center’s user roles and sub-accounts for smooth, secure workflow control.

Why User Roles Matter

Imagine everyone on your team having access to only what they need: product managers updating listings, customer service handling orders, and finance reviewing transactions. User roles help you:

  • Improve security by limiting access

  • Increase accountability with clear responsibilities

  • Streamline operations with role-specific permissions

How to Add and Manage User Roles in TikTok Seller Center

Step 1: Access User Role Settings

Log into your TikTok Seller Center account and navigate to the user management section. You can set up sub-accounts and assign roles directly by clicking here. (Add direct link to Seller Center user role page.)

Step 2: Choose or Create Roles

TikTok Shop offers default roles with predefined permissions to cover common tasks like order management or product editing. If you want more control, you can create custom roles tailored to your shop’s specific needs.

Step 3: Assign Permissions

For each role, set detailed permissions such as:

  • Managing products and inventory

  • Processing orders and shipments

  • Handling refunds and returns

  • Viewing reports and analytics

This ensures team members only see what’s relevant to their job.

Step 4: Add Sub-Accounts

Invite your team members by creating sub-accounts and linking them to the roles you’ve assigned. This makes collaboration seamless without sharing your main login details.

Need a Step-by-Step Guide?

TikTok provides an in-depth feature guide on user roles and permissions. It’s a great resource to help you explore advanced settings and best practices.

How Zorilla Marketing LLP Can Help

Setting up your team with the right roles can save time, prevent errors, and boost your TikTok Shop’s efficiency. If you want expert support customizing user roles or optimizing your entire Seller Center setup, Zorilla Marketing LLP is here for you.

Ready to take control of your TikTok Shop operations?

Book a free strategy call with our team today to streamline your shop management and empower your team the right way.

Also read:

  1. Create High-Converting Electronics Videos for TikTok Shop


  2. What brands should know about the future of TikTok Shop

Hands filling out form beside laptop on wooden table.
Team collaborating around table with laptops, tablets, and notes.