Step-by-Step Guide to Making TikTok Shop Shoppable Videos

What Is a Shoppable TikTok Video?

Think of it as your usual TikTok — fun, creative, personal — but with one key difference: it includes a clickable product link.

This means viewers can buy what you're showing without leaving the app. No friction, no redirecting to websites, just a smooth path from interest to checkout.

Step 1: Plan Your Content Like a Pro

Before you even hit record, think about what your video needs to communicate:

• Are you showing a tutorial?

• Launching a new product?

• Highlighting a best-seller?

• Sharing a customer review?

Once your storyline is clear, define your target audience. Who are they? What pain points are you solving? Tailoring your video to the right viewers dramatically increases engagement — and conversions.

Step 2: Record Your Video in the TikTok App

• Open TikTok and tap the “+” button.

• Explore features like sounds, filters, effects, and video length (you can go up to 10 minutes).

• Tap the red button to start filming your content.

• Once you're done, hit the pink checkmark to move to editing.

Step 3: Edit for Engagement

Here’s where your creativity turns into a scroll-stopper:

✅ Add Music: TikTok suggests sounds based on your content, but stick to the Commercial Music Library to avoid copyright issues.

✅ Text Overlays: Call out key product benefits, discount offers, or calls-to-action like “Tap to shop.”

✅ Stickers & Emojis: Use arrows or mood-based icons to draw attention to product links.

✅ Transitions & Effects: Use filters or greenscreen to keep the energy dynamic and visually sharp.

Step 4: Make It Shoppable

Now for the magic moment — adding product links:

1. Tap “Next” after editing.

2. Hit “Add Link”, then select “Product”.

3. Choose the item(s) you want to feature.

4. Write a clear caption and use relevant hashtags.

5. Set your cover frame to make your video pop in the feed.

The result? A shoppable video that lives on your feed and converts browsers into buyers.

✅ Zorilla Tip: Use a consistent CTA in every shoppable post. Phrases like “Tap the link above to grab yours” subtly push viewers to take action.

Step 5: Post It & Track Results

After previewing your video:

• Hit “Post”

• Let TikTok review it (takes ~1 minute)

• And boom — it’s live!

Your audience can now watch, click, and shop — all within your video.

Final Thoughts: Turn Scrolls into Sales

Creating shoppable TikTok videos doesn’t require fancy gear or big budgets — just good storytelling, product focus, and a clear shopping path.

Whether you're promoting your own product or earning commission through affiliate links, shoppable content is the future of creator-led commerce.

At Zorilla Marketing, we help brands and creators create conversion-first TikTok strategies, from scriptwriting to live shopping execution. We know how to make every view count.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. Add Product Links to TikTok Shop Videos

2. TikTok Shop, Amazon, and other marketplaces hosted antisemitic T-shirts