🎯 What Is the Creator Showcase?

The Creator Showcase is a dedicated tab on your TikTok profile where you can curate and display the products you love and recommend. Think of it as your own mini shop — filled with shoppable links tied directly to your videos or livestreams.

And with the latest updates, TikTok has added powerful tools to help you:

• Highlight top-selling and limited-time products

• Organize your showcase faster (and smarter)

• Let TikTok’s Smart Showcase algorithm boost your sales behind the scenes

🌟 Key Benefits of Using the Showcase

Here’s why you should make your Showcase a priority:

✅ All Your Favorite Products, One Place

Easily direct your audience to a single space with all your top picks. Whether it’s skincare, tech, or trending finds — your Showcase is your curated shop window.

🚀 Built-in Sales Optimization

Smart Showcase uses TikTok’s algorithm to test and reorder products based on performance. Creators who use this see 3–10% more sales on average.

🔥 Real-Time Product Opportunity Labels

Spot products with:

• “Back-in-stock” (time to promote again!)

• “Free Shipping”

• “Flash Sale”

• And more than 15 other labels to help you act fast

📦 Better Product Management

Use quick filters, category tagging, and long-press bulk editing to manage large inventories in minutes — not hours.

🛠️ How to Build and Optimize Your Showcase

1. Add Products

Start by hitting the “Add Products” button on your Showcase page. Browse the Product Marketplace or explore TikTok’s recommended picks to fill up your store.

2. Turn on Smart Showcase (Optional)

Let TikTok’s algorithm do the heavy lifting by automatically pushing high-converting products to the top. You can toggle this on/off in your Showcase settings.

3. Use Labels to Spot High-Potential Items

TikTok adds visual labels to products so you can:

• Prioritize trending deals

• Reactivate top-sellers as they come back in stock

• Highlight offers that drive urgency and sales

4. Filter Like a Pro

Quickly organize or find products based on:

• Sample type (Free, Refundable, Need Fulfillment)

• Product status (Out of stock, Under review, Not approved)

• Benefits (Bonus commissions, Flash Sales, Free Shipping)

• Category (e.g., Beauty, Tech, Home

5. Edit in Bulk

• Swipe to remove unwanted items

• Long-press for bulk editing

• Use “Move to Top” for strategic placement

• Toggle visibility (Show/Hide) for full control

⚠️ Heads-up: Products under review, unavailable, or not approved are automatically hidden.

💡 Showcase Tips to Maximize Sales

• Check the "Time-Sensitive" Filter Often
  Quickly find products in flash sales, agency campaigns, or samples that need content posted.
  
  

• Use Category Sorting for Cleaner Layout
  An organized storefront is easier for your audience to shop from — and more likely to convert.
  
  

• Leverage “Back-in-stock” Items
  Re-promote sold-out favorites as soon as they return to inventory.
  
  

• Highlight Free Shipping in Your Content
  Mentioning “free shipping” can reduce drop-off at checkout and nudge viewers to buy

  
  

• Use Smart Showcase If You’re New
  It’s especially useful for creators still learning what sells — TikTok’s data will test and surface the best performers automatically.

❓ Frequently Asked Questions (FAQs)

Q: What is the Showcase?
A tab on your TikTok profile where users can view and purchase your recommended products.

Q: How many products can I add?
Up to 2,000.

Q: How does the "Back-in-stock" filter work?
It triggers when a product you added in the past 3 days goes from <15 units to >100 units in inventory.

Q: Can I find upcoming campaign products in my Showcase?
Yes — use the "Time-sensitive" filter to catch products tied to flash sales, agency deals, or sample requirements.

Q: Can I turn off Smart Showcase?
Absolutely. Go to Showcase Settings (top right) and toggle Smart Showcase on/off anytime.

💼 How Zorilla Marketing Can Help You Win on TikTok Shop

At Zorilla, we work with TikTok creators and brands to build high-converting content strategies. From Showcase optimization to affiliate campaign planning, we help you turn views into sales faster.

Whether you're a new creator looking to start strong or a seasoned influencer juggling 100+ SKUs, we can help you streamline your workflow and increase revenue through data-backed growth strategies.

👋 Ready to maximize your TikTok Shop sales?

Reach out to Zorilla Marketing and let’s make your Showcase a true sales engine.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also Read:

1. Add Products to TikTok Shop Showcase

2. Top TikTok Shop Campaigns Revolutionizing Sales for Electronics & Gadgets