Introducing the LIVE Product List Pin: A Smarter Way to Showcase Products in TikTok LIVE

Managing product visibility during a TikTok LIVE just got easier.

The LIVE Product List Pin is a new feature that allows creators and sellers to pin a group of products at once — rather than one by one — making livestreams more dynamic, organized, and engaging for your audience.

🧲 Why Use Product List Pin?

In a fast-paced LIVE environment, viewers don’t always catch every product you talk about — especially if you’re switching pins manually. The Product List Pin solves this by grouping multiple products into one card that stays visible on screen.

✅ Key Benefits:

• Showcase 3+ products at once without constant pinning

• Tell a story — pin curated product sets based on seasons, themes, or bundles

• Drive engagement — spark curiosity and increase the chances of cart adds

• Highlight promos — include items with multiple product discounts in one view

• Streamline operations — no more interrupting the flow to pin individual products

🔧 How to Use Product List Pin

Note: This feature is only available in the TikTok mobile app and works when your LIVE session has at least two products added to the LIVE shopping bag.

Step-by-step Setup:

Step 1: Add Products to Your LIVE

• Go to your LIVE Shopping Bag

• Add 2 or more products before or during the livestream

Once this is done, TikTok will prompt you with a suggestion to use Product List Pin

Step 2: Activate Product List Pin

• Tap the Product List Pin card prompt

• The first three products from your LIVE product list will appear on a single card
  
  

  • Each with image + price

  • Viewers can click to explore more

    
    

• The total number of items in your LIVE product list will also be displayed on the card

Step 3: Manage Pins During LIVE

• You can switch between:

  
  

  • Product List Pin

  • Single Product Pin

    
    

• Only one card can be shown at a time, ensuring a clutter-free viewer experience

👀 What Viewers See

Viewers will see a Product List Pin card displayed prominently in the LIVE room:

• It previews 3 products directly

• It encourages clicks to explore more items in your LIVE shopping bag

• It keeps the comment section clean while keeping product info visible

🔁 Pro Tip: Curate & Rotate

Plan ahead with seasonal picks, bundle promos, or top-seller sets and rotate your product list pins throughout the stream. This keeps the content fresh without disrupting the flow of your pitch.

Final Thoughts

The LIVE Product List Pin is more than just a display tool — it’s a conversion driver. It helps hosts keep product discovery fluid, builds storytelling around sets, and improves the efficiency of LIVE selling sessions.

Want help creating high-converting product pins or a LIVE script to match your carousel? Drop us a message Zorilla Marketing is here to boost your TikTok Shop game.

Also read:

1. How to Run TikTok Shop Creator LIVE Giveaways

2. TikTok Shop is encouraging sellers to embrace weekend livestreaming