August 29, 2025
TikTok Shop Coupons Guide for Creators
August 29, 2025
TikTok Shop Coupons Guide for Creators
Discover how to use TikTok Shop coupons to boost sales, grow views, and build trust. Learn Promote, Product & Sample coupon strategies.
How to Turn Freebies and Discounts into TikTok Shop Success
1. Promote Coupons: Amplify Your Reach (Especially When the Content Hits)
Ever had a video take off organically? That’s the moment to pour fuel on the fire — and Promote Coupons make it easier and cheaper to do just that.
Promote Coupons give you discounts when using TikTok’s “Promote” tool, which lets you boost content visibility and reach a broader audience.
How to Use Promote Coupons:
Go to your profile and open TikTok Studio
Tap Promote under “More Tools”
Scroll to the deduction section to view available coupons
Tap through to select one and pay to activate your boost
You can use Promote Coupons to:
Drive more live stream viewers
Boost short-form videos directly from your post
Set multiple promotions during longer live sessions
You’ll also get flexibility in choosing your audience — or you can let TikTok suggest one for you. Just be sure to avoid overly narrow targeting and keep your promo running at least an hour for best results.
Why It Works:
By boosting content that’s already performing, you multiply its impact without inflating your spend — turning views into clicks, and clicks into sales.
✅ Zorilla Insight: We help our partners identify when to promote, which content to back, and how to structure offers — so every boost delivers results, not just reach.
2. Product Coupons: Close the Sale With Value
These are the classic “discount vouchers” that users see directly on TikTok Shop listings. Sellers often add these to incentivize purchases, and they’re powerful tools when highlighted properly.
Smart Ways to Use Product Coupons:
Mention them in your video script or voiceover: “You’ll find a discount coupon right under the link — grab it before it expires.
Guide your audience during lives: Show them where to claim and apply the coupon during checkout.
Pair them with urgency: “Only 24 hours left to use this voucher!”
Where to Find Them:
Visit Creator Center > Growth Task Center
Tap the coupon icon to view available rewards and discounts
These coupons often tie into larger campaigns, seasonal events, or exclusive seller offers — making them perfect for time-sensitive pushes.
3. Sample Coupons: Get Products to Promote (Without Paying Full Price)
Sample Coupons are a fantastic way for creators to access free or heavily discounted products in exchange for creating shoppable content. It’s a win-win — sellers get visibility, and you get authentic content opportunities.
How It Works:
Browse eligible products via the Creator Center homepage
Tap Explore Products on the Sample Coupons banner
Claim your coupon, then place an order — just make sure to add all items you want into one single order (they can’t be split)
Requirements:
Post a video or go live within 14 days of receiving the product
Your video must stay up at least 3 days
Lives must run for at least 10 minutes
You must include a product link to fulfill your sample coupon obligation
Sample coupons also come with friendly reminders inside the Creator Center, so you never miss a deadline.
Why It Matters:
These coupons are your gateway to building a real showcase — not just random promotions. The more you deliver high-performing content, the more sellers will send you premium samples to promote.
✅ Zorilla Insight: We coach creators and sellers on how to use samples strategically — turning freebies into high-performing brand stories.
Wrap-Up: Coupons Aren’t Just Discounts. They’re Strategy.
When used thoughtfully, TikTok Shop’s built-in coupon system can be the difference between a casual mention and a full-blown product sellout. From gaining visibility with Promote Coupons to converting browsers with Product Coupons — and building credibility through Sample Products — you have all the tools to scale your creator business.
At Zorilla Marketing, we help brands and creators turn these tools into tangible growth. Whether you're building your first shoppable video strategy or optimizing your influencer campaigns, we’re here to make it easier — and smarter.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
How to Turn Freebies and Discounts into TikTok Shop Success
1. Promote Coupons: Amplify Your Reach (Especially When the Content Hits)
Ever had a video take off organically? That’s the moment to pour fuel on the fire — and Promote Coupons make it easier and cheaper to do just that.
Promote Coupons give you discounts when using TikTok’s “Promote” tool, which lets you boost content visibility and reach a broader audience.
How to Use Promote Coupons:
Go to your profile and open TikTok Studio
Tap Promote under “More Tools”
Scroll to the deduction section to view available coupons
Tap through to select one and pay to activate your boost
You can use Promote Coupons to:
Drive more live stream viewers
Boost short-form videos directly from your post
Set multiple promotions during longer live sessions
You’ll also get flexibility in choosing your audience — or you can let TikTok suggest one for you. Just be sure to avoid overly narrow targeting and keep your promo running at least an hour for best results.
Why It Works:
By boosting content that’s already performing, you multiply its impact without inflating your spend — turning views into clicks, and clicks into sales.
✅ Zorilla Insight: We help our partners identify when to promote, which content to back, and how to structure offers — so every boost delivers results, not just reach.
2. Product Coupons: Close the Sale With Value
These are the classic “discount vouchers” that users see directly on TikTok Shop listings. Sellers often add these to incentivize purchases, and they’re powerful tools when highlighted properly.
Smart Ways to Use Product Coupons:
Mention them in your video script or voiceover: “You’ll find a discount coupon right under the link — grab it before it expires.
Guide your audience during lives: Show them where to claim and apply the coupon during checkout.
Pair them with urgency: “Only 24 hours left to use this voucher!”
Where to Find Them:
Visit Creator Center > Growth Task Center
Tap the coupon icon to view available rewards and discounts
These coupons often tie into larger campaigns, seasonal events, or exclusive seller offers — making them perfect for time-sensitive pushes.
3. Sample Coupons: Get Products to Promote (Without Paying Full Price)
Sample Coupons are a fantastic way for creators to access free or heavily discounted products in exchange for creating shoppable content. It’s a win-win — sellers get visibility, and you get authentic content opportunities.
How It Works:
Browse eligible products via the Creator Center homepage
Tap Explore Products on the Sample Coupons banner
Claim your coupon, then place an order — just make sure to add all items you want into one single order (they can’t be split)
Requirements:
Post a video or go live within 14 days of receiving the product
Your video must stay up at least 3 days
Lives must run for at least 10 minutes
You must include a product link to fulfill your sample coupon obligation
Sample coupons also come with friendly reminders inside the Creator Center, so you never miss a deadline.
Why It Matters:
These coupons are your gateway to building a real showcase — not just random promotions. The more you deliver high-performing content, the more sellers will send you premium samples to promote.
✅ Zorilla Insight: We coach creators and sellers on how to use samples strategically — turning freebies into high-performing brand stories.
Wrap-Up: Coupons Aren’t Just Discounts. They’re Strategy.
When used thoughtfully, TikTok Shop’s built-in coupon system can be the difference between a casual mention and a full-blown product sellout. From gaining visibility with Promote Coupons to converting browsers with Product Coupons — and building credibility through Sample Products — you have all the tools to scale your creator business.
At Zorilla Marketing, we help brands and creators turn these tools into tangible growth. Whether you're building your first shoppable video strategy or optimizing your influencer campaigns, we’re here to make it easier — and smarter.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Discover how to use TikTok Shop coupons to boost sales, grow views, and build trust. Learn Promote, Product & Sample coupon strategies.
How to Turn Freebies and Discounts into TikTok Shop Success
1. Promote Coupons: Amplify Your Reach (Especially When the Content Hits)
Ever had a video take off organically? That’s the moment to pour fuel on the fire — and Promote Coupons make it easier and cheaper to do just that.
Promote Coupons give you discounts when using TikTok’s “Promote” tool, which lets you boost content visibility and reach a broader audience.
How to Use Promote Coupons:
Go to your profile and open TikTok Studio
Tap Promote under “More Tools”
Scroll to the deduction section to view available coupons
Tap through to select one and pay to activate your boost
You can use Promote Coupons to:
Drive more live stream viewers
Boost short-form videos directly from your post
Set multiple promotions during longer live sessions
You’ll also get flexibility in choosing your audience — or you can let TikTok suggest one for you. Just be sure to avoid overly narrow targeting and keep your promo running at least an hour for best results.
Why It Works:
By boosting content that’s already performing, you multiply its impact without inflating your spend — turning views into clicks, and clicks into sales.
✅ Zorilla Insight: We help our partners identify when to promote, which content to back, and how to structure offers — so every boost delivers results, not just reach.
2. Product Coupons: Close the Sale With Value
These are the classic “discount vouchers” that users see directly on TikTok Shop listings. Sellers often add these to incentivize purchases, and they’re powerful tools when highlighted properly.
Smart Ways to Use Product Coupons:
Mention them in your video script or voiceover: “You’ll find a discount coupon right under the link — grab it before it expires.
Guide your audience during lives: Show them where to claim and apply the coupon during checkout.
Pair them with urgency: “Only 24 hours left to use this voucher!”
Where to Find Them:
Visit Creator Center > Growth Task Center
Tap the coupon icon to view available rewards and discounts
These coupons often tie into larger campaigns, seasonal events, or exclusive seller offers — making them perfect for time-sensitive pushes.
3. Sample Coupons: Get Products to Promote (Without Paying Full Price)
Sample Coupons are a fantastic way for creators to access free or heavily discounted products in exchange for creating shoppable content. It’s a win-win — sellers get visibility, and you get authentic content opportunities.
How It Works:
Browse eligible products via the Creator Center homepage
Tap Explore Products on the Sample Coupons banner
Claim your coupon, then place an order — just make sure to add all items you want into one single order (they can’t be split)
Requirements:
Post a video or go live within 14 days of receiving the product
Your video must stay up at least 3 days
Lives must run for at least 10 minutes
You must include a product link to fulfill your sample coupon obligation
Sample coupons also come with friendly reminders inside the Creator Center, so you never miss a deadline.
Why It Matters:
These coupons are your gateway to building a real showcase — not just random promotions. The more you deliver high-performing content, the more sellers will send you premium samples to promote.
✅ Zorilla Insight: We coach creators and sellers on how to use samples strategically — turning freebies into high-performing brand stories.
Wrap-Up: Coupons Aren’t Just Discounts. They’re Strategy.
When used thoughtfully, TikTok Shop’s built-in coupon system can be the difference between a casual mention and a full-blown product sellout. From gaining visibility with Promote Coupons to converting browsers with Product Coupons — and building credibility through Sample Products — you have all the tools to scale your creator business.
At Zorilla Marketing, we help brands and creators turn these tools into tangible growth. Whether you're building your first shoppable video strategy or optimizing your influencer campaigns, we’re here to make it easier — and smarter.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses