September 15, 2025
TikTok Shop Livestream Lessons for Brands & Sellers
September 15, 2025
TikTok Shop Livestream Lessons for Brands & Sellers
Learn how Crocs, Pacsun & big brands win on TikTok Shop. Discover livestream vs video strategies to grow sales with social commerce.
TikTok Shop’s Livestream Gamble: What Crocs, Pacsun & Big Brands Can Teach Us
TikTok Shop has quickly gone from a quirky add-on to a serious e-commerce channel. What started as a platform for impulse buys is now driving major revenue for big names like Crocs, Pacsun, and PopMart.
But here’s the twist: TikTok is betting heavily on livestream shopping, while U.S. consumers are still showing more love to short-form creator videos. This cultural divide is shaping how brands approach TikTok Shop — and it’s something every marketer needs to understand.
At Zorilla Marketing LLP, we help brands navigate this fast-changing space. Let’s dive into how big players are winning on TikTok Shop, what livestreaming really means, and the lessons you can apply to your own strategy.
Why Big Brands Are All In on TikTok Shop
When TikTok Shop launched in the U.S., it was mostly associated with low-cost gadgets. Fast forward to 2025, and the story is very different:
Large brands on TikTok Shop grew 95% year-over-year in early 2025.
Sales from big brands jumped 84% in the same period.
TikTok Shop’s total U.S. sales rose 120% from 2024.
For brands like Pacsun, TikTok Shop is no longer “experimental” — it’s a core part of their e-commerce strategy.
Why TikTok Is Pushing Livestream Shopping
In China, TikTok’s sister app, Douyin, has made livestream shopping a $700B industry. TikTok hopes to replicate that success in the U.S.
The numbers are impressive:
8M+ hours of U.S. live shopping sessions in 2024.
76% of users say they’ve purchased from a livestream.
Black Friday 2024 saw $100M in livestream sales in just one day.
But adoption in the U.S. looks different. Livestreaming peaked at about 26% of TikTok Shop sales in 2024, then dipped to 18% in 2025. Short-form videos, meanwhile, now drive two-thirds of revenue.
This shows that while livestreaming has potential, U.S. consumers still prefer quick, creator-led clips that feel authentic and snackable.
Case Studies: Lessons From the Big Brands
Pacsun: Turning a Viral Clip Into Millions
A creator with just 5,000 followers posted about Pacsun’s baggy jeans. Within two days, 11,000 pairs sold out.
That viral spark grew into a $20M TikTok Shop business for Pacsun, now 10% of their online sales. The brand later experimented with livestreams, including a 24-hour event at their LA flagship store — showing how resource-intensive, but also how impactful, livestreaming can be.
Takeaway: Even small creators can unlock massive sales. Livestreaming is powerful but requires planning and cross-team execution.
Crocs: Winning With Super Brand Days
Crocs became TikTok Shop’s top footwear brand thanks to a Super Brand Day — an event combining livestreams, influencers, and exclusive deals.
The results?
$1M in sales in one day
28,300% increase in live shopping sales compared to before the event
For Crocs, livestreaming isn’t just about transactions — it’s about storytelling and connecting with fans in real time.
Takeaway: Big campaigns like brand days can create cultural moments and deepen loyalty.
PopMart: Livestream First, Always
PopMart, the brand behind viral Labubu dolls, leans almost entirely on livestreaming. In June 2025, 85% of its TikTok Shop sales came from livestreams.
Why does it work? PopMart thrives on collectibles, hype, and surprise drops — all of which fit perfectly with the urgency of livestream selling.
Takeaway: Livestream-first works best for brands with products that are visual, limited-edition, and community-driven.
The Opportunities & Risks Ahead
TikTok Shop is powerful but not without challenges:
Counterfeit issues: Millions of fake listings have been removed.
Operational hurdles: Sellers must improve fulfillment and compliance.
Cultural shift: U.S. shoppers need more time to embrace live shopping.
Still, the opportunity is clear: TikTok Shop combines organic reach, community engagement, and seamless checkout like no other platform.
What Brands Should Do Now
If you’re planning your TikTok Shop strategy, here’s where to focus:
✅ Prioritize short-form videos first — they remain the strongest sales driver in the U.S.
✅ Experiment with livestreams for product launches and community events.
✅ Work with creators of all sizes — micro-influencers can spark outsized results.
✅ Invest in brand-led events like Super Brand Days.
✅ Tighten your operations — fulfillment, service, and compliance all matter.
Final Word
TikTok Shop isn’t just a trend — it’s reshaping the future of e-commerce. Livestream shopping may take longer to catch on in the U.S., but creator-driven content is already powering huge sales.
For brands, the question isn’t “Should we be on TikTok Shop?” It’s “How fast can we adapt to win here?”
At Zorilla Marketing, we help brands grow on TikTok Shop — from creator partnerships to conversion-focused campaigns. If you’re ready to take your TikTok presence to the next level, we’d love to help.
💡 Let’s talk about how your brand can thrive on TikTok Shop.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
TikTok Shop’s Livestream Gamble: What Crocs, Pacsun & Big Brands Can Teach Us
TikTok Shop has quickly gone from a quirky add-on to a serious e-commerce channel. What started as a platform for impulse buys is now driving major revenue for big names like Crocs, Pacsun, and PopMart.
But here’s the twist: TikTok is betting heavily on livestream shopping, while U.S. consumers are still showing more love to short-form creator videos. This cultural divide is shaping how brands approach TikTok Shop — and it’s something every marketer needs to understand.
At Zorilla Marketing LLP, we help brands navigate this fast-changing space. Let’s dive into how big players are winning on TikTok Shop, what livestreaming really means, and the lessons you can apply to your own strategy.
Why Big Brands Are All In on TikTok Shop
When TikTok Shop launched in the U.S., it was mostly associated with low-cost gadgets. Fast forward to 2025, and the story is very different:
Large brands on TikTok Shop grew 95% year-over-year in early 2025.
Sales from big brands jumped 84% in the same period.
TikTok Shop’s total U.S. sales rose 120% from 2024.
For brands like Pacsun, TikTok Shop is no longer “experimental” — it’s a core part of their e-commerce strategy.
Why TikTok Is Pushing Livestream Shopping
In China, TikTok’s sister app, Douyin, has made livestream shopping a $700B industry. TikTok hopes to replicate that success in the U.S.
The numbers are impressive:
8M+ hours of U.S. live shopping sessions in 2024.
76% of users say they’ve purchased from a livestream.
Black Friday 2024 saw $100M in livestream sales in just one day.
But adoption in the U.S. looks different. Livestreaming peaked at about 26% of TikTok Shop sales in 2024, then dipped to 18% in 2025. Short-form videos, meanwhile, now drive two-thirds of revenue.
This shows that while livestreaming has potential, U.S. consumers still prefer quick, creator-led clips that feel authentic and snackable.
Case Studies: Lessons From the Big Brands
Pacsun: Turning a Viral Clip Into Millions
A creator with just 5,000 followers posted about Pacsun’s baggy jeans. Within two days, 11,000 pairs sold out.
That viral spark grew into a $20M TikTok Shop business for Pacsun, now 10% of their online sales. The brand later experimented with livestreams, including a 24-hour event at their LA flagship store — showing how resource-intensive, but also how impactful, livestreaming can be.
Takeaway: Even small creators can unlock massive sales. Livestreaming is powerful but requires planning and cross-team execution.
Crocs: Winning With Super Brand Days
Crocs became TikTok Shop’s top footwear brand thanks to a Super Brand Day — an event combining livestreams, influencers, and exclusive deals.
The results?
$1M in sales in one day
28,300% increase in live shopping sales compared to before the event
For Crocs, livestreaming isn’t just about transactions — it’s about storytelling and connecting with fans in real time.
Takeaway: Big campaigns like brand days can create cultural moments and deepen loyalty.
PopMart: Livestream First, Always
PopMart, the brand behind viral Labubu dolls, leans almost entirely on livestreaming. In June 2025, 85% of its TikTok Shop sales came from livestreams.
Why does it work? PopMart thrives on collectibles, hype, and surprise drops — all of which fit perfectly with the urgency of livestream selling.
Takeaway: Livestream-first works best for brands with products that are visual, limited-edition, and community-driven.
The Opportunities & Risks Ahead
TikTok Shop is powerful but not without challenges:
Counterfeit issues: Millions of fake listings have been removed.
Operational hurdles: Sellers must improve fulfillment and compliance.
Cultural shift: U.S. shoppers need more time to embrace live shopping.
Still, the opportunity is clear: TikTok Shop combines organic reach, community engagement, and seamless checkout like no other platform.
What Brands Should Do Now
If you’re planning your TikTok Shop strategy, here’s where to focus:
✅ Prioritize short-form videos first — they remain the strongest sales driver in the U.S.
✅ Experiment with livestreams for product launches and community events.
✅ Work with creators of all sizes — micro-influencers can spark outsized results.
✅ Invest in brand-led events like Super Brand Days.
✅ Tighten your operations — fulfillment, service, and compliance all matter.
Final Word
TikTok Shop isn’t just a trend — it’s reshaping the future of e-commerce. Livestream shopping may take longer to catch on in the U.S., but creator-driven content is already powering huge sales.
For brands, the question isn’t “Should we be on TikTok Shop?” It’s “How fast can we adapt to win here?”
At Zorilla Marketing, we help brands grow on TikTok Shop — from creator partnerships to conversion-focused campaigns. If you’re ready to take your TikTok presence to the next level, we’d love to help.
💡 Let’s talk about how your brand can thrive on TikTok Shop.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Learn how Crocs, Pacsun & big brands win on TikTok Shop. Discover livestream vs video strategies to grow sales with social commerce.
TikTok Shop’s Livestream Gamble: What Crocs, Pacsun & Big Brands Can Teach Us
TikTok Shop has quickly gone from a quirky add-on to a serious e-commerce channel. What started as a platform for impulse buys is now driving major revenue for big names like Crocs, Pacsun, and PopMart.
But here’s the twist: TikTok is betting heavily on livestream shopping, while U.S. consumers are still showing more love to short-form creator videos. This cultural divide is shaping how brands approach TikTok Shop — and it’s something every marketer needs to understand.
At Zorilla Marketing LLP, we help brands navigate this fast-changing space. Let’s dive into how big players are winning on TikTok Shop, what livestreaming really means, and the lessons you can apply to your own strategy.
Why Big Brands Are All In on TikTok Shop
When TikTok Shop launched in the U.S., it was mostly associated with low-cost gadgets. Fast forward to 2025, and the story is very different:
Large brands on TikTok Shop grew 95% year-over-year in early 2025.
Sales from big brands jumped 84% in the same period.
TikTok Shop’s total U.S. sales rose 120% from 2024.
For brands like Pacsun, TikTok Shop is no longer “experimental” — it’s a core part of their e-commerce strategy.
Why TikTok Is Pushing Livestream Shopping
In China, TikTok’s sister app, Douyin, has made livestream shopping a $700B industry. TikTok hopes to replicate that success in the U.S.
The numbers are impressive:
8M+ hours of U.S. live shopping sessions in 2024.
76% of users say they’ve purchased from a livestream.
Black Friday 2024 saw $100M in livestream sales in just one day.
But adoption in the U.S. looks different. Livestreaming peaked at about 26% of TikTok Shop sales in 2024, then dipped to 18% in 2025. Short-form videos, meanwhile, now drive two-thirds of revenue.
This shows that while livestreaming has potential, U.S. consumers still prefer quick, creator-led clips that feel authentic and snackable.
Case Studies: Lessons From the Big Brands
Pacsun: Turning a Viral Clip Into Millions
A creator with just 5,000 followers posted about Pacsun’s baggy jeans. Within two days, 11,000 pairs sold out.
That viral spark grew into a $20M TikTok Shop business for Pacsun, now 10% of their online sales. The brand later experimented with livestreams, including a 24-hour event at their LA flagship store — showing how resource-intensive, but also how impactful, livestreaming can be.
Takeaway: Even small creators can unlock massive sales. Livestreaming is powerful but requires planning and cross-team execution.
Crocs: Winning With Super Brand Days
Crocs became TikTok Shop’s top footwear brand thanks to a Super Brand Day — an event combining livestreams, influencers, and exclusive deals.
The results?
$1M in sales in one day
28,300% increase in live shopping sales compared to before the event
For Crocs, livestreaming isn’t just about transactions — it’s about storytelling and connecting with fans in real time.
Takeaway: Big campaigns like brand days can create cultural moments and deepen loyalty.
PopMart: Livestream First, Always
PopMart, the brand behind viral Labubu dolls, leans almost entirely on livestreaming. In June 2025, 85% of its TikTok Shop sales came from livestreams.
Why does it work? PopMart thrives on collectibles, hype, and surprise drops — all of which fit perfectly with the urgency of livestream selling.
Takeaway: Livestream-first works best for brands with products that are visual, limited-edition, and community-driven.
The Opportunities & Risks Ahead
TikTok Shop is powerful but not without challenges:
Counterfeit issues: Millions of fake listings have been removed.
Operational hurdles: Sellers must improve fulfillment and compliance.
Cultural shift: U.S. shoppers need more time to embrace live shopping.
Still, the opportunity is clear: TikTok Shop combines organic reach, community engagement, and seamless checkout like no other platform.
What Brands Should Do Now
If you’re planning your TikTok Shop strategy, here’s where to focus:
✅ Prioritize short-form videos first — they remain the strongest sales driver in the U.S.
✅ Experiment with livestreams for product launches and community events.
✅ Work with creators of all sizes — micro-influencers can spark outsized results.
✅ Invest in brand-led events like Super Brand Days.
✅ Tighten your operations — fulfillment, service, and compliance all matter.
Final Word
TikTok Shop isn’t just a trend — it’s reshaping the future of e-commerce. Livestream shopping may take longer to catch on in the U.S., but creator-driven content is already powering huge sales.
For brands, the question isn’t “Should we be on TikTok Shop?” It’s “How fast can we adapt to win here?”
At Zorilla Marketing, we help brands grow on TikTok Shop — from creator partnerships to conversion-focused campaigns. If you’re ready to take your TikTok presence to the next level, we’d love to help.
💡 Let’s talk about how your brand can thrive on TikTok Shop.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses