🛍️ What Are TikTok Shop Official and Marketing Accounts?

TikTok Shop Official Account
This is the primary identity of your store on TikTok. It integrates your content and product catalog, and is the backbone of your selling activity on the app. Think of it as your store’s flagship account.

TikTok Shop Marketing Account
These are supporting TikTok accounts — creators, influencers, or your own additional accounts — linked to your Shop to boost product promotion. They function as amplifiers, extending your reach without owning the store.

🔍 Key Differences at a Glance

💡 Why Link Both Account Types?

If you're only selling through the Shop tab, you're missing out on TikTok’s most powerful feature — content. Here’s why linking Official and Marketing accounts is non-negotiable:

1. Unlock Sales via Videos & Livestreams

Without linking an official account, you can’t post product-linked content like shoppable videos or host lives with product tags. That’s a huge missed opportunity for organic sales.

2. Boost Visibility Across TikTok

Official accounts display your product catalog directly on your profile. Marketing accounts create additional "showcases" where products can be manually featured — expanding your reach across multiple creators or channels.

3. Improve Discoverability

Customers can find your shop through the official store page or via showcases on marketing accounts. It multiplies your touchpoints and increases the chance of discovery.

4. Leverage Affiliates without Commission Fees

By linking creators as Marketing Accounts (instead of standard affiliate deals), you gain their reach and influence — without paying traditional commission rates.

🔗 How to Link a TikTok Shop Official Account

Whether you're starting fresh or already have a TikTok presence, you’ve got two options:

Option 1: Link via Web (Seller Center)

1. Go to: My Account > Linked TikTok Accounts > Official Account

2. Choose between:

   
   

   Create an Organization Account – Ideal for new shops

• Link Existing Account – For shops with established TikTok presence

3. Follow prompts for identity verification and linking

4. Approval in Seller Center finalizes the binding

Steps to create your organization account:

Step 1 Select account type

Step 2 Input creation information

Link successfully

Log into org account

• Click on "get OTP" （email/phone message)

• Identify verification

• Get OTP to log in

Option 2: Link via TikTok Seller App

1. Go to: Settings > Linked TikTok Accounts > Official Account

2. Choose your account type and follow the login/verification steps

3. Authorize access in the TikTok App

4. Finalize in the Seller App and view the linked account info

🔐 Pro Tip: Organization Accounts offer better security and team management. They’re ideal for long-term brand assets owned by the business, not an individual.

Steps

Step 1 Select account type

Step 2 Input creation information

Link successfully

Log into org accunt

• Click on "get OTP" （email/phone message)

• Identify verification

• Get OTP to log in

❌ How to Unlink Your Official Account

You can only unlink 24 hours after a successful binding.
Navigate to:
TikTok Seller Center > My Account > Linked TikTok Accounts > Official Account > Unlink

🎯 Final Thoughts from Zorilla Marketing

Getting your TikTok Shop account structure right isn’t just a technical setup — it’s a strategic move that directly impacts discoverability, trust, and conversions.

At Zorilla Marketing, we help e-commerce sellers and growing brands maximize TikTok Shop through content strategy, account setup, and creator partnerships. Whether you're launching your first linked account or scaling with influencer marketing, we're here to guide you every step of the way.

🚀 Ready to grow your TikTok Shop?

Looking for a top-tier TikTok Shop Agency to grow your brand? Book a free strategy call with our team today to connect and unlock your shop's full potential.

Also read:

1. TikTok Shop Content: Build Trust & Authenticity

2. Are US TikTok users turning to TikTok Shop?