September 4, 2025
TikTok Shop OOS Product Relinking Guide
September 4, 2025
TikTok Shop OOS Product Relinking Guide
Learn how TikTok’s Out-of-Stock Product Relinking helps creators and sellers keep earning by swapping sold-out items with in-stock products.
TikTok Shop Out-of-Stock Product Relinking: Complete Guide
✨ What Is Out-of-Stock Product Relinking?
When a product featured in your TikTok Shop video goes out of stock, TikTok now gives you the option to reanchor the video with a similar, available product—without needing to film something new.
You’ll get a curated list of highly related alternatives, so your content stays active, shoppable, and profitable.
🚀 Why This Feature Matters
✅ Maximize Earnings from Existing Videos
Your most engaging content doesn’t have to go to waste just because the product sold out. Simply reanchor a recommended product and keep the revenue flowing.
🔄 Maintain Video Virality
Already racked up views, likes, and comments? Don’t let that engagement go cold. This feature helps you retain your video’s traction by linking to a relevant new product instead of starting from scratch.
⏱️ Save Time and Energy
No need to rush into creating replacement content. With just a few taps, you can extend the life (and sales potential) of your top-performing videos.
🧠 Smarter Decisions, Less Guesswork
TikTok offers a handpicked list of products that are 95% similar to your original item—making it easier to choose wisely and stay compliant.
🛠️ How Does It Work?
Here’s a quick breakdown of how to relink products when the original one goes out of stock:
1. System Monitors Stock Levels
TikTok tracks product availability for 48 hours. Many items restock within this time, so notifications are delayed to avoid unnecessary swaps.
2. Get Notified
If a product remains out of stock, you’ll receive a notification in your TikTok inbox or via the Creator Center app (if you're a creator), with suggested alternatives.
3. Choose a New Product
From the notification, review the list of similar products. You’ll be able to check each one’s Product Detail Page (PDP) before linking it to your video.
⚠️ Important: You can only choose from the recommended list — manual product selection from your shop isn’t available (yet).
4. Anchor the New Product
Tap "Link" and name how you want the new product to appear on users’ For You Page. Make sure your video content aligns with the product to avoid compliance issues.
🔍 What If the Original Product Restocks?
If your previously tagged product comes back in stock, TikTok will automatically reanchor it to your video alongside the new product. Viewers will see both items as shopping options — giving you up to 10 anchors per video.
📬 Notification Rules to Know
You’ll receive up to 4 reminders over 2 weeks if no action is taken.
Only videos posted in the last 6 months and with recent engagement qualify.
No notifications will be sent if the original product restocks within 48 hours.
🔑 Best Practices to Get the Most Out of This Feature
✔️ Be Prompt
Act quickly when you get a notification. The sooner you relink, the sooner your video starts converting again.
✔️ Stay Relevant
Only relink to products that match your video’s visuals and messaging. If something feels off, skip it.
✔️ Use Insights
Track performance via TikTok’s Creator Center or Seller Center to evaluate whether your new anchor is performing better, worse, or the same.
❓Common Questions, Answered
Can I relink to a product from my own shop?
Not directly. You can only select from TikTok’s recommended alternatives — for now.
What if I’m in a Target Collaboration?
Stick with products from the same seller, even if suggestions include others.
Why isn’t this automated?
To protect creator-brand relationships and avoid mismatches in content. TikTok is starting manually and may explore automation later.
What’s the risk of a policy violation?
Low — TikTok claims a 95%+ match rate. Still, use your judgment to confirm alignment.
💼 How Zorilla Marketing Helps
At Zorilla Marketing, we don’t just help you build viral TikTok Shop content — we help you maintain its momentum. Whether it's managing product relinking, optimizing creator partnerships, or improving your TikTok Shop strategy, we’ve got the insights and support to help you grow, even when the unexpected (like stockouts) happens.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
TikTok Shop Out-of-Stock Product Relinking: Complete Guide
✨ What Is Out-of-Stock Product Relinking?
When a product featured in your TikTok Shop video goes out of stock, TikTok now gives you the option to reanchor the video with a similar, available product—without needing to film something new.
You’ll get a curated list of highly related alternatives, so your content stays active, shoppable, and profitable.
🚀 Why This Feature Matters
✅ Maximize Earnings from Existing Videos
Your most engaging content doesn’t have to go to waste just because the product sold out. Simply reanchor a recommended product and keep the revenue flowing.
🔄 Maintain Video Virality
Already racked up views, likes, and comments? Don’t let that engagement go cold. This feature helps you retain your video’s traction by linking to a relevant new product instead of starting from scratch.
⏱️ Save Time and Energy
No need to rush into creating replacement content. With just a few taps, you can extend the life (and sales potential) of your top-performing videos.
🧠 Smarter Decisions, Less Guesswork
TikTok offers a handpicked list of products that are 95% similar to your original item—making it easier to choose wisely and stay compliant.
🛠️ How Does It Work?
Here’s a quick breakdown of how to relink products when the original one goes out of stock:
1. System Monitors Stock Levels
TikTok tracks product availability for 48 hours. Many items restock within this time, so notifications are delayed to avoid unnecessary swaps.
2. Get Notified
If a product remains out of stock, you’ll receive a notification in your TikTok inbox or via the Creator Center app (if you're a creator), with suggested alternatives.
3. Choose a New Product
From the notification, review the list of similar products. You’ll be able to check each one’s Product Detail Page (PDP) before linking it to your video.
⚠️ Important: You can only choose from the recommended list — manual product selection from your shop isn’t available (yet).
4. Anchor the New Product
Tap "Link" and name how you want the new product to appear on users’ For You Page. Make sure your video content aligns with the product to avoid compliance issues.
🔍 What If the Original Product Restocks?
If your previously tagged product comes back in stock, TikTok will automatically reanchor it to your video alongside the new product. Viewers will see both items as shopping options — giving you up to 10 anchors per video.
📬 Notification Rules to Know
You’ll receive up to 4 reminders over 2 weeks if no action is taken.
Only videos posted in the last 6 months and with recent engagement qualify.
No notifications will be sent if the original product restocks within 48 hours.
🔑 Best Practices to Get the Most Out of This Feature
✔️ Be Prompt
Act quickly when you get a notification. The sooner you relink, the sooner your video starts converting again.
✔️ Stay Relevant
Only relink to products that match your video’s visuals and messaging. If something feels off, skip it.
✔️ Use Insights
Track performance via TikTok’s Creator Center or Seller Center to evaluate whether your new anchor is performing better, worse, or the same.
❓Common Questions, Answered
Can I relink to a product from my own shop?
Not directly. You can only select from TikTok’s recommended alternatives — for now.
What if I’m in a Target Collaboration?
Stick with products from the same seller, even if suggestions include others.
Why isn’t this automated?
To protect creator-brand relationships and avoid mismatches in content. TikTok is starting manually and may explore automation later.
What’s the risk of a policy violation?
Low — TikTok claims a 95%+ match rate. Still, use your judgment to confirm alignment.
💼 How Zorilla Marketing Helps
At Zorilla Marketing, we don’t just help you build viral TikTok Shop content — we help you maintain its momentum. Whether it's managing product relinking, optimizing creator partnerships, or improving your TikTok Shop strategy, we’ve got the insights and support to help you grow, even when the unexpected (like stockouts) happens.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Learn how TikTok’s Out-of-Stock Product Relinking helps creators and sellers keep earning by swapping sold-out items with in-stock products.
TikTok Shop Out-of-Stock Product Relinking: Complete Guide
✨ What Is Out-of-Stock Product Relinking?
When a product featured in your TikTok Shop video goes out of stock, TikTok now gives you the option to reanchor the video with a similar, available product—without needing to film something new.
You’ll get a curated list of highly related alternatives, so your content stays active, shoppable, and profitable.
🚀 Why This Feature Matters
✅ Maximize Earnings from Existing Videos
Your most engaging content doesn’t have to go to waste just because the product sold out. Simply reanchor a recommended product and keep the revenue flowing.
🔄 Maintain Video Virality
Already racked up views, likes, and comments? Don’t let that engagement go cold. This feature helps you retain your video’s traction by linking to a relevant new product instead of starting from scratch.
⏱️ Save Time and Energy
No need to rush into creating replacement content. With just a few taps, you can extend the life (and sales potential) of your top-performing videos.
🧠 Smarter Decisions, Less Guesswork
TikTok offers a handpicked list of products that are 95% similar to your original item—making it easier to choose wisely and stay compliant.
🛠️ How Does It Work?
Here’s a quick breakdown of how to relink products when the original one goes out of stock:
1. System Monitors Stock Levels
TikTok tracks product availability for 48 hours. Many items restock within this time, so notifications are delayed to avoid unnecessary swaps.
2. Get Notified
If a product remains out of stock, you’ll receive a notification in your TikTok inbox or via the Creator Center app (if you're a creator), with suggested alternatives.
3. Choose a New Product
From the notification, review the list of similar products. You’ll be able to check each one’s Product Detail Page (PDP) before linking it to your video.
⚠️ Important: You can only choose from the recommended list — manual product selection from your shop isn’t available (yet).
4. Anchor the New Product
Tap "Link" and name how you want the new product to appear on users’ For You Page. Make sure your video content aligns with the product to avoid compliance issues.
🔍 What If the Original Product Restocks?
If your previously tagged product comes back in stock, TikTok will automatically reanchor it to your video alongside the new product. Viewers will see both items as shopping options — giving you up to 10 anchors per video.
📬 Notification Rules to Know
You’ll receive up to 4 reminders over 2 weeks if no action is taken.
Only videos posted in the last 6 months and with recent engagement qualify.
No notifications will be sent if the original product restocks within 48 hours.
🔑 Best Practices to Get the Most Out of This Feature
✔️ Be Prompt
Act quickly when you get a notification. The sooner you relink, the sooner your video starts converting again.
✔️ Stay Relevant
Only relink to products that match your video’s visuals and messaging. If something feels off, skip it.
✔️ Use Insights
Track performance via TikTok’s Creator Center or Seller Center to evaluate whether your new anchor is performing better, worse, or the same.
❓Common Questions, Answered
Can I relink to a product from my own shop?
Not directly. You can only select from TikTok’s recommended alternatives — for now.
What if I’m in a Target Collaboration?
Stick with products from the same seller, even if suggestions include others.
Why isn’t this automated?
To protect creator-brand relationships and avoid mismatches in content. TikTok is starting manually and may explore automation later.
What’s the risk of a policy violation?
Low — TikTok claims a 95%+ match rate. Still, use your judgment to confirm alignment.
💼 How Zorilla Marketing Helps
At Zorilla Marketing, we don’t just help you build viral TikTok Shop content — we help you maintain its momentum. Whether it's managing product relinking, optimizing creator partnerships, or improving your TikTok Shop strategy, we’ve got the insights and support to help you grow, even when the unexpected (like stockouts) happens.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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Other Blogs
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Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses