September 16, 2025
TikTok Shop vs Amazon Prime Day: Social Commerce Shift
September 16, 2025
TikTok Shop vs Amazon Prime Day: Social Commerce Shift
Explore how TikTok Shop challenges Amazon Prime Day with social commerce, influencer marketing, and discovery-driven shopping strategies.
TikTok Shop vs. Amazon Prime Day: Can Social Commerce Redefine Mega-Sales?
Amazon Prime Day isn’t just a sale anymore — it’s practically a shopping holiday. Each July, millions of shoppers log on to hunt down deals, while retailers like Walmart, Target, and Best Buy run competing events. But this year, there’s a surprising new challenger: TikTok Shop.
From July 7–19, TikTok is running its “Deals for You Days” event, directly overlapping with Prime Day (July 8–11). With discounts up to 50%, price-match guarantees, and checkout perks like Venmo payments, TikTok isn’t just testing the waters — it’s diving headfirst into one of the busiest weeks in e-commerce.
So the big question is: can TikTok Shop compete with Amazon’s shopping juggernaut? Let’s break it down.
Why Prime Day Still Dominates
Amazon launched Prime Day in 2015 to fuel mid-summer sales and boost Prime memberships. Today, it’s bigger than Black Friday in terms of hype and impact. In 2024 alone, Prime Day drove $12.7 billion in sales worldwide and strengthened Amazon’s ecosystem — from subscriptions to Alexa devices.
That’s the powerhouse TikTok is going up against.
TikTok’s Strategy: Social Commerce at Scale
TikTok Shop isn’t trying to out-Amazon Amazon. Instead, it’s playing a different game: blending shopping with entertainment. Here’s what makes this year’s event unique:
Deeper discounts — up to 50% off trending brands like Fenty Beauty, Crocs, and Philips.
Price-match guarantee — ensuring TikTok feels competitive against Amazon deal hunters.
Influencer-powered selling — creators drive discovery through live demos, reviews, and shoppable livestreams.
Seamless payments — Venmo integration makes checkout feel natural for Gen Z and Millennials.
Instead of typing “air fryer” into a search bar, you might stumble across a creator using one mid-video — with a “Shop Now” button right there. That’s the magic TikTok is betting on.
Lessons from Last Year’s Misstep
In 2024, TikTok ran a shorter “Deals for You Days” during Prime Day — and it flopped. GMV actually dropped 6% while other non-Amazon retailers saw growth. Why?
Discounts weren’t deep enough. (Shoppers care about every percentage point.)
TikTok wasn’t yet top of mind for deal shopping.
This year, TikTok is going bigger: more days, steeper discounts, and guarantees to win trust.
Case Study: Fenty Beauty’s TikTok Advantage
Fenty Beauty is a natural fit for TikTok. From viral lip gloss reviews to shade tests, the brand thrives on authentic creator-led content. During this sales event, it’s not just running discounts — it’s turning livestreams into shopping moments.
This is where TikTok Shop shines: brands don’t just advertise; they sell directly in the content stream. Amazon can’t replicate that level of cultural integration.
Case Study: Crocs and Viral Commerce
Crocs have become a TikTok phenomenon — from Shrek collabs to quirky creator content. Their Deals for You Days strategy is simple: let discovery do the work.
On Amazon, you search for clogs. On TikTok, you stumble into lime-green Crocs mid-video and impulse-buy. TikTok’s edge is unplanned purchases, driven by fun, shareable content.
The Competition Isn’t Sitting Out
Amazon may be the main event, but TikTok isn’t only competing with Bezos’ empire. Other big retailers are piling in too:
Walmart: A six-day “Walmart Deals” event.
Target: Running its “Circle Week.”
Best Buy: Offering “Black Friday in July.”
TikTok has the attention. The real challenge? Converting that attention into trust and repeat buyers.
Key Takeaways for Marketers
Here’s what brands can learn from TikTok’s Prime Day push:
Content = Commerce → Entertainment and shopping are inseparable now.
Price Still Matters → TikTok can’t win on vibes alone; discounts need to be competitive.
Social Proof Wins → Reviews drive Amazon; creators drive TikTok. Both are trust signals, but appeal to different shoppers.
Consistency Creates Identity → Prime Day is iconic because it’s repeated every year. TikTok’s “Deals for You Days” could grow into its own tradition.
The Future of Shopping Events
Will TikTok dethrone Prime Day in 2025? Not likely. Amazon’s logistics empire and loyal Prime base aren’t going anywhere. But TikTok doesn’t need to “win” — it just needs to carve out a new category.
Amazon = Intent-driven shopping.
Walmart = Everyday value.
Target = Convenience.
TikTok = Discovery.
That’s where TikTok has the edge: making shopping fun, viral, and unexpected.
Final Thoughts
TikTok Shop’s Deals for You Days won’t replace Prime Day, but it does signal a new era of social commerce mega-events. For brands, the playbook is clear: be where your audience spends time, not just where they search for products.
At Zorilla Marketing, we help brands tap into TikTok Shop’s power — from influencer partnerships to full-funnel sales strategies — so you can ride the wave of discovery-driven commerce.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
TikTok Shop vs. Amazon Prime Day: Can Social Commerce Redefine Mega-Sales?
Amazon Prime Day isn’t just a sale anymore — it’s practically a shopping holiday. Each July, millions of shoppers log on to hunt down deals, while retailers like Walmart, Target, and Best Buy run competing events. But this year, there’s a surprising new challenger: TikTok Shop.
From July 7–19, TikTok is running its “Deals for You Days” event, directly overlapping with Prime Day (July 8–11). With discounts up to 50%, price-match guarantees, and checkout perks like Venmo payments, TikTok isn’t just testing the waters — it’s diving headfirst into one of the busiest weeks in e-commerce.
So the big question is: can TikTok Shop compete with Amazon’s shopping juggernaut? Let’s break it down.
Why Prime Day Still Dominates
Amazon launched Prime Day in 2015 to fuel mid-summer sales and boost Prime memberships. Today, it’s bigger than Black Friday in terms of hype and impact. In 2024 alone, Prime Day drove $12.7 billion in sales worldwide and strengthened Amazon’s ecosystem — from subscriptions to Alexa devices.
That’s the powerhouse TikTok is going up against.
TikTok’s Strategy: Social Commerce at Scale
TikTok Shop isn’t trying to out-Amazon Amazon. Instead, it’s playing a different game: blending shopping with entertainment. Here’s what makes this year’s event unique:
Deeper discounts — up to 50% off trending brands like Fenty Beauty, Crocs, and Philips.
Price-match guarantee — ensuring TikTok feels competitive against Amazon deal hunters.
Influencer-powered selling — creators drive discovery through live demos, reviews, and shoppable livestreams.
Seamless payments — Venmo integration makes checkout feel natural for Gen Z and Millennials.
Instead of typing “air fryer” into a search bar, you might stumble across a creator using one mid-video — with a “Shop Now” button right there. That’s the magic TikTok is betting on.
Lessons from Last Year’s Misstep
In 2024, TikTok ran a shorter “Deals for You Days” during Prime Day — and it flopped. GMV actually dropped 6% while other non-Amazon retailers saw growth. Why?
Discounts weren’t deep enough. (Shoppers care about every percentage point.)
TikTok wasn’t yet top of mind for deal shopping.
This year, TikTok is going bigger: more days, steeper discounts, and guarantees to win trust.
Case Study: Fenty Beauty’s TikTok Advantage
Fenty Beauty is a natural fit for TikTok. From viral lip gloss reviews to shade tests, the brand thrives on authentic creator-led content. During this sales event, it’s not just running discounts — it’s turning livestreams into shopping moments.
This is where TikTok Shop shines: brands don’t just advertise; they sell directly in the content stream. Amazon can’t replicate that level of cultural integration.
Case Study: Crocs and Viral Commerce
Crocs have become a TikTok phenomenon — from Shrek collabs to quirky creator content. Their Deals for You Days strategy is simple: let discovery do the work.
On Amazon, you search for clogs. On TikTok, you stumble into lime-green Crocs mid-video and impulse-buy. TikTok’s edge is unplanned purchases, driven by fun, shareable content.
The Competition Isn’t Sitting Out
Amazon may be the main event, but TikTok isn’t only competing with Bezos’ empire. Other big retailers are piling in too:
Walmart: A six-day “Walmart Deals” event.
Target: Running its “Circle Week.”
Best Buy: Offering “Black Friday in July.”
TikTok has the attention. The real challenge? Converting that attention into trust and repeat buyers.
Key Takeaways for Marketers
Here’s what brands can learn from TikTok’s Prime Day push:
Content = Commerce → Entertainment and shopping are inseparable now.
Price Still Matters → TikTok can’t win on vibes alone; discounts need to be competitive.
Social Proof Wins → Reviews drive Amazon; creators drive TikTok. Both are trust signals, but appeal to different shoppers.
Consistency Creates Identity → Prime Day is iconic because it’s repeated every year. TikTok’s “Deals for You Days” could grow into its own tradition.
The Future of Shopping Events
Will TikTok dethrone Prime Day in 2025? Not likely. Amazon’s logistics empire and loyal Prime base aren’t going anywhere. But TikTok doesn’t need to “win” — it just needs to carve out a new category.
Amazon = Intent-driven shopping.
Walmart = Everyday value.
Target = Convenience.
TikTok = Discovery.
That’s where TikTok has the edge: making shopping fun, viral, and unexpected.
Final Thoughts
TikTok Shop’s Deals for You Days won’t replace Prime Day, but it does signal a new era of social commerce mega-events. For brands, the playbook is clear: be where your audience spends time, not just where they search for products.
At Zorilla Marketing, we help brands tap into TikTok Shop’s power — from influencer partnerships to full-funnel sales strategies — so you can ride the wave of discovery-driven commerce.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
Explore how TikTok Shop challenges Amazon Prime Day with social commerce, influencer marketing, and discovery-driven shopping strategies.
TikTok Shop vs. Amazon Prime Day: Can Social Commerce Redefine Mega-Sales?
Amazon Prime Day isn’t just a sale anymore — it’s practically a shopping holiday. Each July, millions of shoppers log on to hunt down deals, while retailers like Walmart, Target, and Best Buy run competing events. But this year, there’s a surprising new challenger: TikTok Shop.
From July 7–19, TikTok is running its “Deals for You Days” event, directly overlapping with Prime Day (July 8–11). With discounts up to 50%, price-match guarantees, and checkout perks like Venmo payments, TikTok isn’t just testing the waters — it’s diving headfirst into one of the busiest weeks in e-commerce.
So the big question is: can TikTok Shop compete with Amazon’s shopping juggernaut? Let’s break it down.
Why Prime Day Still Dominates
Amazon launched Prime Day in 2015 to fuel mid-summer sales and boost Prime memberships. Today, it’s bigger than Black Friday in terms of hype and impact. In 2024 alone, Prime Day drove $12.7 billion in sales worldwide and strengthened Amazon’s ecosystem — from subscriptions to Alexa devices.
That’s the powerhouse TikTok is going up against.
TikTok’s Strategy: Social Commerce at Scale
TikTok Shop isn’t trying to out-Amazon Amazon. Instead, it’s playing a different game: blending shopping with entertainment. Here’s what makes this year’s event unique:
Deeper discounts — up to 50% off trending brands like Fenty Beauty, Crocs, and Philips.
Price-match guarantee — ensuring TikTok feels competitive against Amazon deal hunters.
Influencer-powered selling — creators drive discovery through live demos, reviews, and shoppable livestreams.
Seamless payments — Venmo integration makes checkout feel natural for Gen Z and Millennials.
Instead of typing “air fryer” into a search bar, you might stumble across a creator using one mid-video — with a “Shop Now” button right there. That’s the magic TikTok is betting on.
Lessons from Last Year’s Misstep
In 2024, TikTok ran a shorter “Deals for You Days” during Prime Day — and it flopped. GMV actually dropped 6% while other non-Amazon retailers saw growth. Why?
Discounts weren’t deep enough. (Shoppers care about every percentage point.)
TikTok wasn’t yet top of mind for deal shopping.
This year, TikTok is going bigger: more days, steeper discounts, and guarantees to win trust.
Case Study: Fenty Beauty’s TikTok Advantage
Fenty Beauty is a natural fit for TikTok. From viral lip gloss reviews to shade tests, the brand thrives on authentic creator-led content. During this sales event, it’s not just running discounts — it’s turning livestreams into shopping moments.
This is where TikTok Shop shines: brands don’t just advertise; they sell directly in the content stream. Amazon can’t replicate that level of cultural integration.
Case Study: Crocs and Viral Commerce
Crocs have become a TikTok phenomenon — from Shrek collabs to quirky creator content. Their Deals for You Days strategy is simple: let discovery do the work.
On Amazon, you search for clogs. On TikTok, you stumble into lime-green Crocs mid-video and impulse-buy. TikTok’s edge is unplanned purchases, driven by fun, shareable content.
The Competition Isn’t Sitting Out
Amazon may be the main event, but TikTok isn’t only competing with Bezos’ empire. Other big retailers are piling in too:
Walmart: A six-day “Walmart Deals” event.
Target: Running its “Circle Week.”
Best Buy: Offering “Black Friday in July.”
TikTok has the attention. The real challenge? Converting that attention into trust and repeat buyers.
Key Takeaways for Marketers
Here’s what brands can learn from TikTok’s Prime Day push:
Content = Commerce → Entertainment and shopping are inseparable now.
Price Still Matters → TikTok can’t win on vibes alone; discounts need to be competitive.
Social Proof Wins → Reviews drive Amazon; creators drive TikTok. Both are trust signals, but appeal to different shoppers.
Consistency Creates Identity → Prime Day is iconic because it’s repeated every year. TikTok’s “Deals for You Days” could grow into its own tradition.
The Future of Shopping Events
Will TikTok dethrone Prime Day in 2025? Not likely. Amazon’s logistics empire and loyal Prime base aren’t going anywhere. But TikTok doesn’t need to “win” — it just needs to carve out a new category.
Amazon = Intent-driven shopping.
Walmart = Everyday value.
Target = Convenience.
TikTok = Discovery.
That’s where TikTok has the edge: making shopping fun, viral, and unexpected.
Final Thoughts
TikTok Shop’s Deals for You Days won’t replace Prime Day, but it does signal a new era of social commerce mega-events. For brands, the playbook is clear: be where your audience spends time, not just where they search for products.
At Zorilla Marketing, we help brands tap into TikTok Shop’s power — from influencer partnerships to full-funnel sales strategies — so you can ride the wave of discovery-driven commerce.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel
Also read:
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Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses