Fix These TikTok Video Mistakes to Boost Sales

Issue 1: Using Still Frames & GIFs

Why it fails:
TikTok is built for dynamic, engaging video—not slideshows. Static images and GIFs feel lazy and uninteresting in a platform that thrives on motion and personality.

Bad Case Example:

• A video of a single still product image with zero movement or narration.

Fix it:
Capture your product in real-life use.
Show people interacting with it—how it’s worn, used, applied, or consumed.
Use quick cuts, movement, and real backgrounds to make it feel authentic.

Issue 2: Sloppy Edits Using Product Detail Page (PDP) Images

Why it fails:
Cutting to your PDP or splicing screenshots mid-video feels unnatural—and worse, it can make your content look untrustworthy.

Bad Case Example:

• Showing your product listing page or pricing table mid-video.

Fix it:
Demonstrate the product using real footage.
Combine wide shots (e.g., someone walking in jeans) with zoom-ins on product details (e.g., zipper, stitching, pockets).
Use voice or text to explain benefits in-video instead of cutting to a PDP.

Issue 3: Promoting Irrelevant or Misaligned Content

Why it fails:
If the product being shown doesn’t match the product link—or worse, the video promotes something totally unrelated—trust is lost, and conversion tanks.

Bad Case Example:

• Linking to a water bottle but talking about workout gear.

• Promoting your Instagram handle instead of the product.

Fix it:
Keep the video and linked product 100% aligned.
Clearly showcase the product—verbally, visually, and with captions.
Zoom in on textures, demonstrate use, and speak to real customer pain points.

Issue 4: Weak Product Descriptions

Why it fails:
TikTok’s algorithm and your audience need context. If the video doesn’t explain what the product is, how it works, or why it matters, it won’t get recommended—and it won’t convert.

What You Should Include (By Category):

Here are the must-have elements for each product category:

Issue 5: Misleading Pricing

Why it fails:
Promoting a price that doesn’t match the listing—even by $1—is flagged as false promotion. This can hurt your video visibility or worse, your account reputation.

Fix it:
Always verify the actual listed price before mentioning it in your video.
If you run discounts, make sure the platform reflects them before you hit publish.

Ready to Level Up?

If you spotted even one of these issues in your videos, it’s time to raise your content game.

Start by:

• Reviewing your top-performing videos and identifying what worked

• Creating a simple video checklist for every upload (movement, clarity, alignment, product match).

• Checking out our [High-Quality Shoppable Video Guide] (or whatever resource you want to link to).

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. Build a TikTok Shop That Attracts Loyal Customers

2. TikTok Shop staff just faced a third round of layoffs in three months. What’s the deal?