Understanding Creator Partner Access to TikTok LIVE Manager: How Agencies Support Your Live Streams

For creators and sellers on TikTok Shop, live streaming is a powerful way to engage audiences and drive sales. But managing a successful LIVE show can be a complex task — especially when balancing product showcases, giveaways, comments, and promotions in real time. That’s why many creators team up with professional Creator Partner Agencies (CAPs) for dedicated support.

To streamline this collaboration, TikTok offers Creator Partner Access (CAP) to LIVE Manager — a feature that lets your trusted agency manage and assist with your live stream operations directly through the desktop LIVE Manager platform.

What is Creator Partner Access to LIVE Manager?

Creator Partner Access allows your linked agency to log in to TikTok’s LIVE Manager — but only if you approve the access. This setup enables your Creator Partner to help plan, manage, and optimize your live streaming sessions right alongside you.

This way, creators can focus on connecting with their audience and delivering engaging content, while their agency handles the technical and operational side of the live event.

How Does the Access Process Work?

1. Access Request from Partner:
   Your Creator Partner will initiate an access request from their backend system.
   
   

2. Creator Approval:
   You’ll receive a notification through your TikTok Shop EC Center under System Notification → Cooperation Management. From there, you can either accept or decline the request.
   
   

3. If You Decline:

• If you already have a linking relationship with the agency, declining only rejects the LIVE Manager access without affecting the existing partnership.

• If the request bundles linking and LIVE Manager access, declining cancels the entire linking relationship.

4. If You Accept:
   You grant LIVE Manager access to the agency for the entire duration of your linking agreement. The agency can then log in and support your live streaming activities.

What Can Your Creator Partner Do With LIVE Manager Access?

Once authorized, your agency can assist you both before and during your live streams with tasks such as:

• Scheduling and managing LIVE events

• Creating and organizing LIVE product sets

• Setting up and deploying giveaways and flash sales

• Managing livestream campaigns and showcases

• Monitoring data and performance analytics via Data Compass

• Handling account health and compliance checks

• Managing the shopping bag (pinning, deleting, rearranging items)

• Deploying promotional billboards

• Viewing real-time activity feeds (orders, subscriptions, etc.)

• Managing LIVE comments — including filtering spam, muting, and blocking accounts

• Accessing the LIVE dashboard for advanced stream management

Important: Only you, the creator, can start or end a live stream. Your agency’s role is to provide operational support once you’re live.

Communication and Transparency

• Any LIVE events created by your agency will be communicated to you via EC Center notifications.

• You will receive alerts when your agency schedules events or joins your LIVE room as support staff.

• All actions taken by your agency within LIVE Manager appear as if performed by you — meaning your viewers cannot distinguish between creator and agency activities.

If you ever notice suspicious behavior or actions that may harm your interests, contact your Creator Partner or TikTok support immediately.

FAQs

Can I revoke LIVE Manager access but keep my linking relationship?
Yes. You and your Creator Partner can unlink first, then the partner can send a new linking request without LIVE Manager access by deselecting that option.

Do I get notified about my agency’s activities?
Absolutely. You’ll receive notifications whenever your agency schedules a new LIVE event or enters your LIVE room.

Are agency actions visible to viewers?
Viewers see agency actions as if they were performed by you since the agency operates through your account on LIVE Manager.

Why Use Creator Partner Access?

Partnering with a professional agency through LIVE Manager helps you deliver smoother, more engaging live shopping experiences — with expert support behind the scenes handling logistics and optimization. This allows you to focus on what you do best: entertaining your audience and closing sales.

At Zorilla Marketing, we work closely with creators and agencies alike to maximize TikTok Shop success through efficient LIVE management and strategic marketing support. Interested in learning how our expertise can enhance your live streaming results? Get in touch with us today — let’s grow your TikTok Shop presence together!

Also read:

1. Master TikTok LIVE Manager for Shop Success

2. Plan & Promote a Winning TikTok LIVE Event