August 20, 2025
Join TikTok Shop Campaigns: Black Friday Guide
August 20, 2025
Join TikTok Shop Campaigns: Black Friday Guide
Learn how to qualify for TikTok Shop campaigns & boost sales during Black Friday, Cyber Monday, and major shopping events.
How to Qualify for TikTok Shop Campaigns & Black Friday Livestreams
What Are TikTok Shop Campaigns?
Campaigns on TikTok Shop are time-bound promotional events organized by the platform, often with additional traffic support, discounts, and visibility. Joining these campaigns can significantly boost your sales, reach, and follower growth.
Who Can Participate in TikTok Shop Campaigns?
To enroll in any official TikTok Shop campaign, you must first meet certain creator eligibility criteria. TikTok uses these metrics to ensure campaign participants are active, compliant, and contributing positively to the ecosystem.
✅ Minimum Requirements (within the past 90 days):
30+ delivered orders in at least one product category
20+ posted videos
5+ hosted livestreams
If you meet at least one of the above, TikTok will display your Promotion Performance Score, which is a key eligibility factor.
✅ Additional Criteria:
Promotion Performance Score: Must be 3.5 or higher
Creator Health Rating: Must have 150+ points, or fewer than 12 violation points
👉 You can check your status directly by clicking “Review all criteria” on any Campaign Details page within the TikTok Shop Creator Center.
Special Campaigns: Black Friday & Cyber Monday Key Livestreams
Want a spot in TikTok’s top-tier livestream sessions during Black Friday and Cyber Monday? You’ll need to hit specific GMV targets and session durations to qualify.
Here’s how the Livestream Levels are structured:
Level | GMV Target (per livestream) | Minimum Session Length |
SS | $42,000 | ≥ 1.5 hours |
S | $21,000 | ≥ 1.5 hours |
A | $10,500 | ≥ 1.5 hours |
B1 | $4,200 | No time limit |
B2 | $2,100 | No time limit |
TikTok Shop reviews your last 30 days of livestream GMV when evaluating your application — so make sure your recent sessions show strong performance.
FAQs
🕒 How long does campaign review take?
Expect a response within 5 to 14 business days. Start preparing early — especially for high-stakes campaigns like Black Friday!
❌ Can I withdraw from a campaign after registering?
Yes, if the campaign allows withdrawal, you’ll see a “Cancel” button on the campaign page. If the option is grayed out, you’ll need to contact your Creator Manager (CM) for assistance.
Want to Qualify Faster?
Meeting TikTok’s campaign criteria takes consistent content, strategic planning, and good compliance habits. That’s where Zorilla Marketing comes in.
We help creators:
Grow their GMV and Promotion Performance Score
Plan high-converting livestreams
Stay campaign-ready with content calendars and coaching
Whether you're targeting a spot in the next big sale or building a long-term TikTok Shop brand, we’ve got you covered.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
How to Qualify for TikTok Shop Campaigns & Black Friday Livestreams
What Are TikTok Shop Campaigns?
Campaigns on TikTok Shop are time-bound promotional events organized by the platform, often with additional traffic support, discounts, and visibility. Joining these campaigns can significantly boost your sales, reach, and follower growth.
Who Can Participate in TikTok Shop Campaigns?
To enroll in any official TikTok Shop campaign, you must first meet certain creator eligibility criteria. TikTok uses these metrics to ensure campaign participants are active, compliant, and contributing positively to the ecosystem.
✅ Minimum Requirements (within the past 90 days):
30+ delivered orders in at least one product category
20+ posted videos
5+ hosted livestreams
If you meet at least one of the above, TikTok will display your Promotion Performance Score, which is a key eligibility factor.
✅ Additional Criteria:
Promotion Performance Score: Must be 3.5 or higher
Creator Health Rating: Must have 150+ points, or fewer than 12 violation points
👉 You can check your status directly by clicking “Review all criteria” on any Campaign Details page within the TikTok Shop Creator Center.
Special Campaigns: Black Friday & Cyber Monday Key Livestreams
Want a spot in TikTok’s top-tier livestream sessions during Black Friday and Cyber Monday? You’ll need to hit specific GMV targets and session durations to qualify.
Here’s how the Livestream Levels are structured:
Level | GMV Target (per livestream) | Minimum Session Length |
SS | $42,000 | ≥ 1.5 hours |
S | $21,000 | ≥ 1.5 hours |
A | $10,500 | ≥ 1.5 hours |
B1 | $4,200 | No time limit |
B2 | $2,100 | No time limit |
TikTok Shop reviews your last 30 days of livestream GMV when evaluating your application — so make sure your recent sessions show strong performance.
FAQs
🕒 How long does campaign review take?
Expect a response within 5 to 14 business days. Start preparing early — especially for high-stakes campaigns like Black Friday!
❌ Can I withdraw from a campaign after registering?
Yes, if the campaign allows withdrawal, you’ll see a “Cancel” button on the campaign page. If the option is grayed out, you’ll need to contact your Creator Manager (CM) for assistance.
Want to Qualify Faster?
Meeting TikTok’s campaign criteria takes consistent content, strategic planning, and good compliance habits. That’s where Zorilla Marketing comes in.
We help creators:
Grow their GMV and Promotion Performance Score
Plan high-converting livestreams
Stay campaign-ready with content calendars and coaching
Whether you're targeting a spot in the next big sale or building a long-term TikTok Shop brand, we’ve got you covered.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Learn how to qualify for TikTok Shop campaigns & boost sales during Black Friday, Cyber Monday, and major shopping events.
How to Qualify for TikTok Shop Campaigns & Black Friday Livestreams
What Are TikTok Shop Campaigns?
Campaigns on TikTok Shop are time-bound promotional events organized by the platform, often with additional traffic support, discounts, and visibility. Joining these campaigns can significantly boost your sales, reach, and follower growth.
Who Can Participate in TikTok Shop Campaigns?
To enroll in any official TikTok Shop campaign, you must first meet certain creator eligibility criteria. TikTok uses these metrics to ensure campaign participants are active, compliant, and contributing positively to the ecosystem.
✅ Minimum Requirements (within the past 90 days):
30+ delivered orders in at least one product category
20+ posted videos
5+ hosted livestreams
If you meet at least one of the above, TikTok will display your Promotion Performance Score, which is a key eligibility factor.
✅ Additional Criteria:
Promotion Performance Score: Must be 3.5 or higher
Creator Health Rating: Must have 150+ points, or fewer than 12 violation points
👉 You can check your status directly by clicking “Review all criteria” on any Campaign Details page within the TikTok Shop Creator Center.
Special Campaigns: Black Friday & Cyber Monday Key Livestreams
Want a spot in TikTok’s top-tier livestream sessions during Black Friday and Cyber Monday? You’ll need to hit specific GMV targets and session durations to qualify.
Here’s how the Livestream Levels are structured:
Level | GMV Target (per livestream) | Minimum Session Length |
SS | $42,000 | ≥ 1.5 hours |
S | $21,000 | ≥ 1.5 hours |
A | $10,500 | ≥ 1.5 hours |
B1 | $4,200 | No time limit |
B2 | $2,100 | No time limit |
TikTok Shop reviews your last 30 days of livestream GMV when evaluating your application — so make sure your recent sessions show strong performance.
FAQs
🕒 How long does campaign review take?
Expect a response within 5 to 14 business days. Start preparing early — especially for high-stakes campaigns like Black Friday!
❌ Can I withdraw from a campaign after registering?
Yes, if the campaign allows withdrawal, you’ll see a “Cancel” button on the campaign page. If the option is grayed out, you’ll need to contact your Creator Manager (CM) for assistance.
Want to Qualify Faster?
Meeting TikTok’s campaign criteria takes consistent content, strategic planning, and good compliance habits. That’s where Zorilla Marketing comes in.
We help creators:
Grow their GMV and Promotion Performance Score
Plan high-converting livestreams
Stay campaign-ready with content calendars and coaching
Whether you're targeting a spot in the next big sale or building a long-term TikTok Shop brand, we’ve got you covered.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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Check our other project Blogs with useful insight and information for your businesses
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Check our other project Blogs with useful insight and information for your businesses