Multi-Product Anchoring on TikTok Shop: Guide & Best Practices

🎥 What Is Multi-Product Anchoring?

Multi-Product Anchoring is a TikTok Shop feature that allows creators to add multiple product links directly into one video. Instead of making a separate post for each item, you can now build a cohesive shopping experience all in one go — whether you're curating a bundle, showing off a haul, or guiding followers through your daily routine.

💡 Why Use Multi-Product Anchoring?

1. Create More Diverse Content

You’re no longer limited to showcasing one product at a time. This feature unlocks endless creative freedom — think themed bundles, seasonal guides, how-tos, hauls, and more.

2. Drive Deeper Engagement

More context means more value for your viewers. Walk them through how products work together or fit into your lifestyle. The richer the story, the more likely they are to stick around (and click).

3. Boost Your Earnings Potential

More products = more cart additions. If your content convinces someone to buy three things instead of one, you’ve just multiplied your earnings opportunity.

🔥 High-Impact Video Themes to Try

Not sure how to bring Multi-Product Anchoring to life? These video formats consistently perform well:

• Curated Bundles: Combine complementary products under one theme (e.g. "My 3-Step Skincare Routine").

• How-To Tutorials: Walk viewers through how to use each product step-by-step.

• Shopping Hauls: Share your latest finds and honest opinions.

• Seasonal Gift Guides: Create videos around trending moments (Mother’s Day, Back-to-School, etc.).

• Day-in-the-Life: Show how your featured products naturally fit into your routine.

• Comparison Videos: Break down the pros/cons of similar products to help viewers choose.

✅ Best Practices (and Common Mistakes to Avoid)

Want your multi-product content to perform well and stay compliant? Keep these tips in mind:

✔ DO:

• Show every tagged product clearly in the video. If you’re tagging different colors of the same item, display all variants.

• Stick to a clear theme. The stronger the narrative, the more engaging your content will be.

• Tag intentionally. While you can add up to 10 products, 3–5 is usually the sweet spot.

• Place your primary product first. This is the item that shows up on the anchor — so highlight it early in your video.

• Use video, not slideshows. Keep it real, dynamic, and engaging with actual product footage.

• Film with good lighting and a clean background.

❌ DON’T:

• Tag items that don’t appear in your video.

• Mislead viewers with similar-looking products.

• Use irrelevant text, music, or visuals that don’t align with the products.

• Include voiceovers on static images — this isn't the place for slideshows.

🛠 How to Add Multiple Products to Your Video

Ready to try it out? Here’s how to get started as a creator:

Step-by-Step in the TikTok App:

1. Open the TikTok app and tap the “+” icon to create or upload a video.

2. Share an engaging story about your products.

3. On the caption screen, scroll down to ‘Add Link’.

4. Select and tag multiple products from your showcase.

5. Publish your video — and you’re live with multi-product anchoring!

🧠 Pro Tips from TikTok Shop Pros

• Anchor products from the same seller or brand when working under a closed contract.

• Start with a strong hook in the first 3 seconds to boost watch time and engagement.

• Refer to the TikTok Shop Content Policy to stay in line with platform rules.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. TikTok Shop OOS Product Relinking Guide

2. TikTok Shop adds tools for creators