Types of Content Campaigns

There are three major campaign types you’ll find on TikTok Shop:

• Key Livestreams (KLS) – High-impact, pre-scheduled LIVE events with exclusive benefits and extra exposure.

• Livestream Championships (LSC) – Competitive livestream events where performance determines rewards.

• Short Video Challenges (SVC) – Create high-performing shoppable videos and earn rewards based on views, sales, or engagement.

Why Join Content Campaigns?

Participating in content campaigns is a strategic move for TikTok creators. Here's why:

• 🎁 Earn Rewards – From cash payouts to Promote coupons, many campaigns come with real, tangible incentives.

• 📣 Gain More Exposure – Your content is more likely to appear in recommended slots or event-themed feeds.

• 📈 Grow Your Audience – Curated events help new customers discover you.

• 🛍️ Access Sponsored Products – Easily find and promote eligible products with affiliate links.

How to Join a Content Campaign

Step 1: Head to Creator Campaigns

• Open your TikTok profile and tap into TikTok Studio.

• Go to TikTok Shop for Creators > Creator Campaigns.

• Tap View > to access the main campaign dashboard.

Step 2: Browse Available Campaigns

From the Creator Campaign homepage, you can filter:

• Major Campaigns – High-visibility events

• Everyday Campaigns – Ongoing or smaller-scale opportunities.

Click View to explore specific sub-campaigns.

Step 3: Choose a Campaign

Each campaign card displays:

• Duration

• Reward type

• Content format (KLS, LSC, or SVC)

Choose one that fits your style and schedule.

Step 4: Register or Apply

• Key Livestreams (KLS):
  
  

  • Tap Apply

  • Choose a LIVE time slot

  • Submit and register your products

  • Go live after your session is approved

    
    

• Livestream Championships (LSC):
  
  

  • Register with one tap

  • Add products

  • Go live directly after auto-approval

• Short Video Challenges (SVC):
  
  

  • Tap to register

  • Add eligible products

  • Post your video once approved

Pro Tips

• Use the correct hashtags to ensure your short video is counted

• You can cancel or duplicate your scheduled sessions from the three-dot menu

• Respect deadlines — missing a livestream can hurt your chances of joining future campaigns

What Are Refundable Samples on TikTok Shop?

Want to test a product before going all-in as a creator? TikTok Shop’s Refundable Sample program gives you a low-risk way to try out new products — and get fully reimbursed.

What Is a Refundable Sample?

A Refundable Sample is a product you buy upfront, and get a full refund (including shipping and tax) after you post content that drives 1–3 orders — depending on the seller's target.

Unlike traditional sample requests, you don’t need to hit GMV thresholds to qualify, and you can purchase as many as you want (as long as you follow the rules).

How to Order a Refundable Sample

1. Click Order Refundable Sample on the product page

2. Select the SKU you want

3. Fill in your shipping and contact info

4. Check out like a regular TikTok Shop order

5. Apply any eligible coupons or promotions (some may not apply)

Important Notes

• If you already have a sample request in progress, you can’t purchase a Refundable Sample for the same product

• To cancel, go to the Order Details page and tap Cancel Order

• If it’s already shipped, you can request a return or refund within the valid timeframe

How to Make Shoppable Videos Using CapCut Tools

Want to create eye-catching shoppable videos that actually convert? TikTok’s integration with CapCut makes it easier than ever to produce high-quality, on-brand content.

Here’s how to do it in just a few steps:

Step 1: Start from the EC Center

• Go to the EC Center

• Click Create Shoppable Video

• Tap into CapCut tools to use templates, AI scripts, or Autocut

• Hit Continue to move to product selection

Step 2: Add Products from Your Showcase

• Click Add to choose products you want to feature

• Enter the Product Name (this shows in your video overlay)

• Tap Add to confirm

Step 3: Create with CapCut

• Choose your preferred CapCut tool:
  
  

  • Templates – Pre-designed, fast options

  • AI Script – Auto-generates scripts for your video

  • Autocut – Quick editing with synced cuts and transitions
    
    

• After editing, head to the Post page

• Add a description, adjust video settings, and click Post

That’s it — you’ve got a polished, shoppable TikTok video ready to go live!

How Zorilla Marketing Can Help

At Zorilla, we work with creators and brands to maximize affiliate revenue through strategic content planning, performance optimization, and multi-platform promotion. If you’re not using TikTok Shop Affiliate Links to their full potential, you’re leaving money on the table—and we can help you fix that.

Whether you’re a solo creator or a brand building an influencer network, Zorilla Marketing gives you the tools and support you need to turn your content into sales—everywhere your audience hangs out.

🚀 Ready to Monetize Your Influence Across Platforms?
Let’s grow your affiliate revenue together. Contact Zorilla Marketing to get started with a strategy that drives clicks and commissions.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. TikTok Shop Coupons Guide for Creators

2. TikTok Shop, Amazon, and other marketplaces hosted antisemitic T-shirts