TikTok Shop Growth: Videos, Samples & CapCut Guide

Why Shoppable Videos Are a Must

Shoppable Videos are short-form videos embedded with product links, making it ridiculously easy for viewers to buy without leaving the app. In fact, they’re the fastest way to get traffic to your products—and can be created in under five minutes.

Here’s how to create one:

1. Open TikTok and click the “+” button.
   
   

2. Upload or film your video. Keep it snappy—15 to 20 seconds works best.
   
   

3. Tap Next, then click “+ Add Link” to tag a product from your TikTok Shop catalog.
   
   

4. Add a caption and hit Publish.

Once published, your video gets pushed to like-minded audiences who are more likely to engage and shop. No fancy setup or studio required—just your phone and an idea.

Power Up Your Content with CapCut Tools

Want your videos to look polished and convert viewers into buyers? TikTok’s CapCut tools make that process effortless—even if you’re not a video editing expert.

Here’s how to make a video using CapCut through the TikTok Shop EC Center:

1. Head to the “Create Shoppable Video” section and select CapCut Tools.
   
   

2. Pick products from your Showcase to feature and enter product names for display.
   
   

3. Choose your content creation method:
   
   

   • Templates: Pre-made, polished visuals ready to personalize.

   • AI Script: Get a ready-to-use script tailored to your product.

   • Autocut: Automatically stitches together clips for a pro look.
     
     

4. Add product links, write a compelling caption, and post it.

These tools eliminate the intimidation factor of video creation—and let your product storytelling shine.

Boost Trial & Trust with Refundable Samples

Getting products into creators' hands can supercharge visibility—but what if there was a way to do this without the usual budget risks? Enter Refundable Samples.

What are they?
You purchase a product as a creator, and once your content drives the seller's required number of sales (typically 1–3), your entire order—product cost, shipping, and taxes—is refunded.

How to use Refundable Samples:

1. Click Order Refundable Sample.

2. Choose the SKU(s), fill in shipping/contact details, and complete the order.

3. Apply coupons if eligible.

4. Start creating and promoting to earn your refund!

This is a win-win: creators get more content opportunities, and sellers gain authentic product endorsements backed by performance.

🔸 Note: If you’ve already requested a regular sample from a seller, you won’t be able to buy a Refundable Sample for the same product. And yes, returns or cancellations are possible within standard timeframes.

Final Thoughts

TikTok Shop isn’t just about going viral—it’s about being strategic with your content. By leveraging Shoppable Videos, CapCut editing tools, and Refundable Samples, you're arming yourself with everything you need to grow both visibility and sales.

At Zorilla Marketing, we help sellers and creators like you unlock TikTok Shop's full potential. Whether you need content strategy, creator collaborations, or campaign optimization—we’ve got your back.

Want to stand out on TikTok Shop?
Reach out to Zorilla Marketing and let’s make your growth strategy go viral—for all the right reasons.

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

1. Boost TikTok Shop Sales: Link Your Whole Shop to Videos

2. TikTok Made Us Do It: 13+ Amazon Labor Day Deals Worth the Hype & Approved by Chronically Online Editors