October 2, 2025
TikTok Shop Performance Score Guide for Sellers
October 2, 2025
TikTok Shop Performance Score Guide for Sellers
Learn what TikTok Shop Performance Score (SPS) is, why it matters, and how sellers can improve it to boost sales and shop visibility.
Guide to TikTok Shop Performance Score (SPS): What Every Seller Needs to Know
If you’re selling on TikTok Shop, you’ve probably heard the term Shop Performance Score (SPS). But what does it really mean—and why does it matter for your business?
Think of SPS as your shop’s “report card.” It measures how well you’re doing in three key areas: product satisfaction, fulfillment & logistics, and customer service. A strong score not only signals trust to customers but also unlocks powerful TikTok Shop benefits like campaigns, flash deals, affiliate programs, and ad performance boosts.
At Zorilla Marketing, we see SPS as more than just a metric—it’s the backbone of sustainable growth on TikTok Shop. Let’s break it down in simple terms.
What is the Shop Performance Score?
SPS is a dynamic score that ranges from 0 to 5. You’ll automatically receive a score once you’ve delivered at least 30 valid orders in the past 90 days.
TikTok uses six main metrics to calculate this score, focusing on what matters most to buyers:
🎯 Negative Review Rate – How often customers leave 1–2 star reviews.
🎯 Non-Buyer Fault Return & Refund Rate – Refunds caused by issues like damage or incorrect items.
🎯 Seller Fault Cancellation Rate – Orders canceled because of stockouts, late shipping, or errors.
🎯 On-Time Delivery Rate – Whether you meet the promised delivery date.
🎯 IM Dissatisfaction Rate – Customer dissatisfaction in chat interactions.
🎯 After-Sales Handling Time – How quickly you process refunds, returns, or replacements.
Each metric is weighed differently depending on your category. For example, in appliances, customer service weighs more heavily than in fragrance. This category-specific approach ensures a fairer comparison between sellers.
Key Updates to SPS You Should Know
TikTok has recently improved how SPS is measured. Here’s what’s new:
Customer Service Focus: Instant Messaging Dissatisfaction Rate and After-Sales Handling Time now matter more than simple response time.
Better Logistics Tracking: On-Time Delivery Rate has replaced Late Dispatch Rate.
Shorter Review Periods: Product satisfaction is now based on the last 60 days, so improvements show up faster.
Category Benchmarks: You’re compared against sellers in your exact niche—not just the broader category.
The goal? Give you clearer, more actionable insights so you can adjust quickly and deliver a better customer experience.
Why SPS Matters for Sellers
A higher score doesn’t just make your customers happy—it opens doors. TikTok Shop rewards top-performing sellers with access to exclusive tools and promotions:
✅ Flash Deals and TikTok-Funded Promotions (minimum SPS 2.5)
✅ Affiliate Marketing, Campaigns, Short Settlements (minimum SPS 3.5)
✅ Gold & Silver Star Seller Badges (minimum SPS 4.0)
✅ Better Ad ROI – Higher SPS boosts the performance of your Shop Ads.
In short: the better your SPS, the more visibility, sales opportunities, and trust you’ll earn.
How to Improve Your Shop Performance Score
Improving SPS starts with understanding where your weak spots are. TikTok highlights “Top Opportunity” metrics—these are the areas where improvement will give your score the biggest boost.
Here are practical steps:
Reduce Negative Reviews: Improve product descriptions, quality checks, and packaging.
Speed Up Delivery: Work with reliable logistics partners or consider Fulfilled by TikTok (FBT).
Handle Customer Messages Well: Train your team to respond quickly and empathetically.
Streamline After-Sales Handling: Use auto-approval tools where possible to cut down wait times.
Think of it this way—every action you take to improve SPS also improves customer experience, which directly translates into repeat buyers and stronger brand reputation.
The Zorilla Perspective
At Zorilla Marketing, we help brands and sellers not only understand SPS but also strategically improve it through optimized product listings, better fulfillment strategies, and creator-led marketing.
SPS isn’t just about compliance—it’s a growth engine. Sellers who actively work on their performance score often see higher conversion rates, stronger partnerships, and long-term TikTok Shop success.
Final Takeaway
Your Shop Performance Score is more than a number—it’s your competitive edge. Sellers who consistently score above 4.0 stand out, attract repeat customers, and unlock the best TikTok Shop perks.
If you want to maximize your SPS and build a stronger presence on TikTok Shop, Zorilla Marketing is here to guide you every step of the way.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Guide to TikTok Shop Performance Score (SPS): What Every Seller Needs to Know
If you’re selling on TikTok Shop, you’ve probably heard the term Shop Performance Score (SPS). But what does it really mean—and why does it matter for your business?
Think of SPS as your shop’s “report card.” It measures how well you’re doing in three key areas: product satisfaction, fulfillment & logistics, and customer service. A strong score not only signals trust to customers but also unlocks powerful TikTok Shop benefits like campaigns, flash deals, affiliate programs, and ad performance boosts.
At Zorilla Marketing, we see SPS as more than just a metric—it’s the backbone of sustainable growth on TikTok Shop. Let’s break it down in simple terms.
What is the Shop Performance Score?
SPS is a dynamic score that ranges from 0 to 5. You’ll automatically receive a score once you’ve delivered at least 30 valid orders in the past 90 days.
TikTok uses six main metrics to calculate this score, focusing on what matters most to buyers:
🎯 Negative Review Rate – How often customers leave 1–2 star reviews.
🎯 Non-Buyer Fault Return & Refund Rate – Refunds caused by issues like damage or incorrect items.
🎯 Seller Fault Cancellation Rate – Orders canceled because of stockouts, late shipping, or errors.
🎯 On-Time Delivery Rate – Whether you meet the promised delivery date.
🎯 IM Dissatisfaction Rate – Customer dissatisfaction in chat interactions.
🎯 After-Sales Handling Time – How quickly you process refunds, returns, or replacements.
Each metric is weighed differently depending on your category. For example, in appliances, customer service weighs more heavily than in fragrance. This category-specific approach ensures a fairer comparison between sellers.
Key Updates to SPS You Should Know
TikTok has recently improved how SPS is measured. Here’s what’s new:
Customer Service Focus: Instant Messaging Dissatisfaction Rate and After-Sales Handling Time now matter more than simple response time.
Better Logistics Tracking: On-Time Delivery Rate has replaced Late Dispatch Rate.
Shorter Review Periods: Product satisfaction is now based on the last 60 days, so improvements show up faster.
Category Benchmarks: You’re compared against sellers in your exact niche—not just the broader category.
The goal? Give you clearer, more actionable insights so you can adjust quickly and deliver a better customer experience.
Why SPS Matters for Sellers
A higher score doesn’t just make your customers happy—it opens doors. TikTok Shop rewards top-performing sellers with access to exclusive tools and promotions:
✅ Flash Deals and TikTok-Funded Promotions (minimum SPS 2.5)
✅ Affiliate Marketing, Campaigns, Short Settlements (minimum SPS 3.5)
✅ Gold & Silver Star Seller Badges (minimum SPS 4.0)
✅ Better Ad ROI – Higher SPS boosts the performance of your Shop Ads.
In short: the better your SPS, the more visibility, sales opportunities, and trust you’ll earn.
How to Improve Your Shop Performance Score
Improving SPS starts with understanding where your weak spots are. TikTok highlights “Top Opportunity” metrics—these are the areas where improvement will give your score the biggest boost.
Here are practical steps:
Reduce Negative Reviews: Improve product descriptions, quality checks, and packaging.
Speed Up Delivery: Work with reliable logistics partners or consider Fulfilled by TikTok (FBT).
Handle Customer Messages Well: Train your team to respond quickly and empathetically.
Streamline After-Sales Handling: Use auto-approval tools where possible to cut down wait times.
Think of it this way—every action you take to improve SPS also improves customer experience, which directly translates into repeat buyers and stronger brand reputation.
The Zorilla Perspective
At Zorilla Marketing, we help brands and sellers not only understand SPS but also strategically improve it through optimized product listings, better fulfillment strategies, and creator-led marketing.
SPS isn’t just about compliance—it’s a growth engine. Sellers who actively work on their performance score often see higher conversion rates, stronger partnerships, and long-term TikTok Shop success.
Final Takeaway
Your Shop Performance Score is more than a number—it’s your competitive edge. Sellers who consistently score above 4.0 stand out, attract repeat customers, and unlock the best TikTok Shop perks.
If you want to maximize your SPS and build a stronger presence on TikTok Shop, Zorilla Marketing is here to guide you every step of the way.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
Learn what TikTok Shop Performance Score (SPS) is, why it matters, and how sellers can improve it to boost sales and shop visibility.
Guide to TikTok Shop Performance Score (SPS): What Every Seller Needs to Know
If you’re selling on TikTok Shop, you’ve probably heard the term Shop Performance Score (SPS). But what does it really mean—and why does it matter for your business?
Think of SPS as your shop’s “report card.” It measures how well you’re doing in three key areas: product satisfaction, fulfillment & logistics, and customer service. A strong score not only signals trust to customers but also unlocks powerful TikTok Shop benefits like campaigns, flash deals, affiliate programs, and ad performance boosts.
At Zorilla Marketing, we see SPS as more than just a metric—it’s the backbone of sustainable growth on TikTok Shop. Let’s break it down in simple terms.
What is the Shop Performance Score?
SPS is a dynamic score that ranges from 0 to 5. You’ll automatically receive a score once you’ve delivered at least 30 valid orders in the past 90 days.
TikTok uses six main metrics to calculate this score, focusing on what matters most to buyers:
🎯 Negative Review Rate – How often customers leave 1–2 star reviews.
🎯 Non-Buyer Fault Return & Refund Rate – Refunds caused by issues like damage or incorrect items.
🎯 Seller Fault Cancellation Rate – Orders canceled because of stockouts, late shipping, or errors.
🎯 On-Time Delivery Rate – Whether you meet the promised delivery date.
🎯 IM Dissatisfaction Rate – Customer dissatisfaction in chat interactions.
🎯 After-Sales Handling Time – How quickly you process refunds, returns, or replacements.
Each metric is weighed differently depending on your category. For example, in appliances, customer service weighs more heavily than in fragrance. This category-specific approach ensures a fairer comparison between sellers.
Key Updates to SPS You Should Know
TikTok has recently improved how SPS is measured. Here’s what’s new:
Customer Service Focus: Instant Messaging Dissatisfaction Rate and After-Sales Handling Time now matter more than simple response time.
Better Logistics Tracking: On-Time Delivery Rate has replaced Late Dispatch Rate.
Shorter Review Periods: Product satisfaction is now based on the last 60 days, so improvements show up faster.
Category Benchmarks: You’re compared against sellers in your exact niche—not just the broader category.
The goal? Give you clearer, more actionable insights so you can adjust quickly and deliver a better customer experience.
Why SPS Matters for Sellers
A higher score doesn’t just make your customers happy—it opens doors. TikTok Shop rewards top-performing sellers with access to exclusive tools and promotions:
✅ Flash Deals and TikTok-Funded Promotions (minimum SPS 2.5)
✅ Affiliate Marketing, Campaigns, Short Settlements (minimum SPS 3.5)
✅ Gold & Silver Star Seller Badges (minimum SPS 4.0)
✅ Better Ad ROI – Higher SPS boosts the performance of your Shop Ads.
In short: the better your SPS, the more visibility, sales opportunities, and trust you’ll earn.
How to Improve Your Shop Performance Score
Improving SPS starts with understanding where your weak spots are. TikTok highlights “Top Opportunity” metrics—these are the areas where improvement will give your score the biggest boost.
Here are practical steps:
Reduce Negative Reviews: Improve product descriptions, quality checks, and packaging.
Speed Up Delivery: Work with reliable logistics partners or consider Fulfilled by TikTok (FBT).
Handle Customer Messages Well: Train your team to respond quickly and empathetically.
Streamline After-Sales Handling: Use auto-approval tools where possible to cut down wait times.
Think of it this way—every action you take to improve SPS also improves customer experience, which directly translates into repeat buyers and stronger brand reputation.
The Zorilla Perspective
At Zorilla Marketing, we help brands and sellers not only understand SPS but also strategically improve it through optimized product listings, better fulfillment strategies, and creator-led marketing.
SPS isn’t just about compliance—it’s a growth engine. Sellers who actively work on their performance score often see higher conversion rates, stronger partnerships, and long-term TikTok Shop success.
Final Takeaway
Your Shop Performance Score is more than a number—it’s your competitive edge. Sellers who consistently score above 4.0 stand out, attract repeat customers, and unlock the best TikTok Shop perks.
If you want to maximize your SPS and build a stronger presence on TikTok Shop, Zorilla Marketing is here to guide you every step of the way.
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
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Other Blogs
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Check our other project Blogs with useful insight and information for your businesses
Other Blogs
Other Blogs
Check our other project Blogs with useful insight and information for your businesses