
August 22, 2025
TikTok Shop Product Marketplace Guide

August 22, 2025
TikTok Shop Product Marketplace Guide
Discover how TikTok Shop Product Marketplace helps creators find the right products, promote authentically, and earn affiliate commissions.
How to Discover and Add Products in TikTok Shop Marketplace
🛍 Ways to Discover Products
Here are the primary tools inside the Product Marketplace to help you explore and find products to promote:
1. Search Bar
Search by product name, keyword, category, or brand
Use filters and sorting tools to refine results by:
Commission rate
Price range
Category

2. Banner Campaigns
Click on banners at the top of the page to explore TikTok-sponsored campaigns
Often features high-commission or trending products promoted by the TikTok Affiliate team

3. Categories for You
TikTok uses your preferences and engagement history to show you relevant product categories
Click the arrow (→) to explore more product categories
4. Best Sellers
Explore top-performing products in the TikTok Shop that are driving strong sales across the platform
5. Top Shops
Browse trending items from popular TikTok Shop brands
Great for creators who want to partner with trusted sellers and well-loved products
6. New In
Find newly added products to the platform
Ideal if you want to be among the first to promote emerging trends
7. Recommended for You
A personalized section showing product suggestions based on your account’s content style and past engagement
➕ How to Add Products to Your Showcase
Once you find a product you want to promote:
Click the red “+” (plus) button next to the listing, or
Go to the product’s detail page and click “Add”
This will add the product directly to your Creator Product Showcase, so you can:
Tag it in your Short Videos
Feature it in your TikTok LIVEs
Start earning commission when viewers make purchases
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:
How to Discover and Add Products in TikTok Shop Marketplace
🛍 Ways to Discover Products
Here are the primary tools inside the Product Marketplace to help you explore and find products to promote:
1. Search Bar
Search by product name, keyword, category, or brand
Use filters and sorting tools to refine results by:
Commission rate
Price range
Category

2. Banner Campaigns
Click on banners at the top of the page to explore TikTok-sponsored campaigns
Often features high-commission or trending products promoted by the TikTok Affiliate team

3. Categories for You
TikTok uses your preferences and engagement history to show you relevant product categories
Click the arrow (→) to explore more product categories
4. Best Sellers
Explore top-performing products in the TikTok Shop that are driving strong sales across the platform
5. Top Shops
Browse trending items from popular TikTok Shop brands
Great for creators who want to partner with trusted sellers and well-loved products
6. New In
Find newly added products to the platform
Ideal if you want to be among the first to promote emerging trends
7. Recommended for You
A personalized section showing product suggestions based on your account’s content style and past engagement
➕ How to Add Products to Your Showcase
Once you find a product you want to promote:
Click the red “+” (plus) button next to the listing, or
Go to the product’s detail page and click “Add”
This will add the product directly to your Creator Product Showcase, so you can:
Tag it in your Short Videos
Feature it in your TikTok LIVEs
Start earning commission when viewers make purchases
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:


Discover how TikTok Shop Product Marketplace helps creators find the right products, promote authentically, and earn affiliate commissions.
How to Discover and Add Products in TikTok Shop Marketplace
🛍 Ways to Discover Products
Here are the primary tools inside the Product Marketplace to help you explore and find products to promote:
1. Search Bar
Search by product name, keyword, category, or brand
Use filters and sorting tools to refine results by:
Commission rate
Price range
Category

2. Banner Campaigns
Click on banners at the top of the page to explore TikTok-sponsored campaigns
Often features high-commission or trending products promoted by the TikTok Affiliate team

3. Categories for You
TikTok uses your preferences and engagement history to show you relevant product categories
Click the arrow (→) to explore more product categories
4. Best Sellers
Explore top-performing products in the TikTok Shop that are driving strong sales across the platform
5. Top Shops
Browse trending items from popular TikTok Shop brands
Great for creators who want to partner with trusted sellers and well-loved products
6. New In
Find newly added products to the platform
Ideal if you want to be among the first to promote emerging trends
7. Recommended for You
A personalized section showing product suggestions based on your account’s content style and past engagement
➕ How to Add Products to Your Showcase
Once you find a product you want to promote:
Click the red “+” (plus) button next to the listing, or
Go to the product’s detail page and click “Add”
This will add the product directly to your Creator Product Showcase, so you can:
Tag it in your Short Videos
Feature it in your TikTok LIVEs
Start earning commission when viewers make purchases
Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.
Also read:


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Check our other project Blogs with useful insight and information for your businesses