Creator unboxes and reviews a pair of new sneakers.

August 22, 2025

TikTok Shop Product Marketplace Guide

Creator unboxes and reviews a pair of new sneakers.

August 22, 2025

TikTok Shop Product Marketplace Guide

Discover how TikTok Shop Product Marketplace helps creators find the right products, promote authentically, and earn affiliate commissions.

How to Discover and Add Products in TikTok Shop Marketplace

🛍 Ways to Discover Products

Here are the primary tools inside the Product Marketplace to help you explore and find products to promote:

1. Search Bar

  • Search by product name, keyword, category, or brand

  • Use filters and sorting tools to refine results by:

    • Commission rate

    • Price range

    • Category

Digital display showing TikTok's Product Marketplace with product images.

2. Banner Campaigns

  • Click on banners at the top of the page to explore TikTok-sponsored campaigns

  • Often features high-commission or trending products promoted by the TikTok Affiliate team

Mobile phones show a three-step process for searching a product on TikTok.

3. Categories for You

  • TikTok uses your preferences and engagement history to show you relevant product categories

  • Click the arrow (→) to explore more product categories

4. Best Sellers

  • Explore top-performing products in the TikTok Shop that are driving strong sales across the platform

5. Top Shops

  • Browse trending items from popular TikTok Shop brands

  • Great for creators who want to partner with trusted sellers and well-loved products

6. New In

  • Find newly added products to the platform

  • Ideal if you want to be among the first to promote emerging trends

7. Recommended for You

  • A personalized section showing product suggestions based on your account’s content style and past engagement

➕ How to Add Products to Your Showcase

Once you find a product you want to promote:

  1. Click the red “+” (plus) button next to the listing, or

  2. Go to the product’s detail page and click “Add”

This will add the product directly to your Creator Product Showcase, so you can:

  • Tag it in your Short Videos

  • Feature it in your TikTok LIVEs

  • Start earning commission when viewers make purchases

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

  1. Choose the Right TikTok Shop Products

  2. TikTok Shop Sells Viral GPS Trackers Marketed to Stalkers

How to Discover and Add Products in TikTok Shop Marketplace

🛍 Ways to Discover Products

Here are the primary tools inside the Product Marketplace to help you explore and find products to promote:

1. Search Bar

  • Search by product name, keyword, category, or brand

  • Use filters and sorting tools to refine results by:

    • Commission rate

    • Price range

    • Category

Digital display showing TikTok's Product Marketplace with product images.

2. Banner Campaigns

  • Click on banners at the top of the page to explore TikTok-sponsored campaigns

  • Often features high-commission or trending products promoted by the TikTok Affiliate team

Mobile phones show a three-step process for searching a product on TikTok.

3. Categories for You

  • TikTok uses your preferences and engagement history to show you relevant product categories

  • Click the arrow (→) to explore more product categories

4. Best Sellers

  • Explore top-performing products in the TikTok Shop that are driving strong sales across the platform

5. Top Shops

  • Browse trending items from popular TikTok Shop brands

  • Great for creators who want to partner with trusted sellers and well-loved products

6. New In

  • Find newly added products to the platform

  • Ideal if you want to be among the first to promote emerging trends

7. Recommended for You

  • A personalized section showing product suggestions based on your account’s content style and past engagement

➕ How to Add Products to Your Showcase

Once you find a product you want to promote:

  1. Click the red “+” (plus) button next to the listing, or

  2. Go to the product’s detail page and click “Add”

This will add the product directly to your Creator Product Showcase, so you can:

  • Tag it in your Short Videos

  • Feature it in your TikTok LIVEs

  • Start earning commission when viewers make purchases

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

  1. Choose the Right TikTok Shop Products

  2. TikTok Shop Sells Viral GPS Trackers Marketed to Stalkers

Woman filming a clothing haul for social media with icons.
Happy influencer unboxing products while filming a video at home.

Discover how TikTok Shop Product Marketplace helps creators find the right products, promote authentically, and earn affiliate commissions.

How to Discover and Add Products in TikTok Shop Marketplace

🛍 Ways to Discover Products

Here are the primary tools inside the Product Marketplace to help you explore and find products to promote:

1. Search Bar

  • Search by product name, keyword, category, or brand

  • Use filters and sorting tools to refine results by:

    • Commission rate

    • Price range

    • Category

Digital display showing TikTok's Product Marketplace with product images.

2. Banner Campaigns

  • Click on banners at the top of the page to explore TikTok-sponsored campaigns

  • Often features high-commission or trending products promoted by the TikTok Affiliate team

Mobile phones show a three-step process for searching a product on TikTok.

3. Categories for You

  • TikTok uses your preferences and engagement history to show you relevant product categories

  • Click the arrow (→) to explore more product categories

4. Best Sellers

  • Explore top-performing products in the TikTok Shop that are driving strong sales across the platform

5. Top Shops

  • Browse trending items from popular TikTok Shop brands

  • Great for creators who want to partner with trusted sellers and well-loved products

6. New In

  • Find newly added products to the platform

  • Ideal if you want to be among the first to promote emerging trends

7. Recommended for You

  • A personalized section showing product suggestions based on your account’s content style and past engagement

➕ How to Add Products to Your Showcase

Once you find a product you want to promote:

  1. Click the red “+” (plus) button next to the listing, or

  2. Go to the product’s detail page and click “Add”

This will add the product directly to your Creator Product Showcase, so you can:

  • Tag it in your Short Videos

  • Feature it in your TikTok LIVEs

  • Start earning commission when viewers make purchases

Book a free strategy call with our team today and let us help you make your Shop Tab presence your strongest sales channel.

Also read:

  1. Choose the Right TikTok Shop Products

  2. TikTok Shop Sells Viral GPS Trackers Marketed to Stalkers

Woman filming a clothing haul for social media with icons.
Happy influencer unboxing products while filming a video at home.

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